Search Engine Optimization is a technique used in web publishing to increase a webpages visibility and traffic, which results in a higher ranking in search engines and more readers.
Writing an article for Search Engine Optimization requires first and foremost good writing skills in order to make the article itself interesting and pleasant to read; second, the strategic placing of key phrases or keywords in the text; and third, the inclusion of hyperlinks to and from external sources that will boost the readership of your page. Read the following steps to find out how to write an article for Search Engine Optimization.
Outline your article.
- Every article should be well written, engaging, and informative. If at all possible, it should present a new angle on a specific topic, provide a good hook in the beginning so people will want to read on, and contain information that is in some way important to your readers. This can mean that it’s useful, entertaining, or otherwise valuable.
- A well-written article with good content will attract more traffic, which means readers that visit your site. This will make it more attractive to link marketers (people that link their sites to yours) and increase the likelihood of advertisers wanting to use your page for their advertisements.
Make a list of key phrases and keywords for your article. These are important for your publisher to include in the metadata of the page, which is part of the HTML code.
- Key phrases and keywords are words, or combinations of words, that people would use to search for information on the topic about which you are writing. For example, key phrases for an article on moving could be “packing and moving” or “loading a moving truck,” while keywords could be “moving,” “relocation,” or “relocating.”
- Key phrases and keywords are registered by so-called “spiders,” which are scripts that search engines send out to every page on the Internet. These spiders “crawl” across web pages and websites and analyze them for content and quality of content. One of the ways they do this is to register the keywords and key phrases to determine the subject of a page; but they also detect how often each key word or phrase is used, whether a page is grammatically correct, and what types of inbound and outbound hyperlinks there are. Hyperlinks are links to other pages that are somehow relevant to your topic.