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5 Quick Tips for Writing Successful CTAs for Your E-Commerce Company (2016 Edition)

E-Commerce Company

When you operate an e-commerce site your primary goal is to have visitors take some sort of action once they land on your page. CTAs, or calls to action, are opportunities for users to act once they arrive on your site. These CTAs can range from urging people to input their email to receive updates from your company, take advantage of a discount, donate to a cause you care about, or make a purchase.

Regardless of what action you want your visitors to take, the most important thing is that they know what to do. One way to direct people in a step-by-step fashion is having a simple CTA on each page. This is a great strategy, but you still need to be sure that you are writing and creating successful CTAs each step of the way.

What Makes a Good CTA?

As we have already discussed, a CTA can be anything that informs a site visitor what they should do next. Some examples include:

  • Click a button to make a purchase
  • Click a link to learn more
  • Follow a company on social media
  • Watch a video to earn a coupon code
  • Take a survey

In order to create a CTA that actually works and gets people to take one of the actions mentioned above, you have to spend a lot of time understanding and analyzing your audience.

Below are five tips to make sure you are writing successful CTAs for your e-commerce company:

Make Your CTA Bold

First up, you want to make sure that your CTA is bold and stands out on the page, meaning you don’t want it to get buried under all of your images and other text. The whole point of CTAs is to elicit an action from readers, so you need to make sure your intention is clear and obvious.

Many times, doing this successfully comes down to placement on a page and using contrasting colors and your white space wisely.

Let’s take a look at an example:

E-Commerce Company
E-Commerce Company

As you can see, the Victoria’s Secret site has made it very clear that my shopping cart is empty. While there are not crazy colors waving in my face, the use of white space, bold print, and placement make me realize very quickly what they want me to do (shop now)!

Make it Short and Sweet, but also Detailed

There is a balance between being concise (short and sweet) and being specific/detailed enough to get people do what you want them to do. While it may be a challenge to make a CTA short and detailed, it is definitely possible.

One way one to look at this is to see your CTA as having two components. The first component is making sure you ask a reader to do something, this is the “short” side of a CTA (often in the form of a button).

The second component is making sure they know what to expect, which is the “detailed” side. Note that a CTA doesn’t have to just be what is included in your button or link, but also the context around it. Below is an example from Southwest:

E-Commerce Company
E-Commerce Company

In the above Southwest Airlines screenshot there are two different CTAs. The first being “Save up to 60% off” with a book now button, and an “earn 25,000 points”, learn more button. Both of these CTAs are short and sweet. I know exactly what Southwest is offering.

However, take a look closer, there is also some detail to each under the main text. This can a helpful way to add detail without overwhelming the reader. The main text may be enough to capture them, but if they want to know a bit more before clicking this is offered as well.

Include CTAs in Appropriate and Relevant Spaces

You also need to make sure the CTAs you choose belong where you put them. You have to make sure you that you have right CTAs on the right pages.

Let’s look at an example: if you’re working with a top-of-funnel page, which ultimately means that viewers may not quite be ready to buy yet, your CTA may offer free downloads and eBooks, or perhaps a sale they were not expecting to come across. On the other hand, if you are working with a middle-of-funnel page, you will want to have a CTA that has to do with pricing or talking with someone to learn more. E-Commerce Company.

Below is an example from REI:

E-Commerce Company
E-Commerce Company

On the REI website, you are immediately greeted with the opportunity to “find your pack” or earn a $20 bonus card. It is entirely possible that someone could go on to this site without the intention to buy, and realize that they really want to discover what backpack would be most suitable for their outdoor activities, or that a $20 bonus card is worth buying now rather than later.

Make the Copy Text and CTA Images Exciting

E-Commerce Company

Not only should your CTA stand out, but your page should be exciting and offer content readers want to read. Of course, not every page has to be full of excitement, but a CTA page should be able to draw readers in and interest them.

E-Commerce Company
E-Commerce Company

In the above screenshot, this is the first page you are taken to when you search for People magazine and are directed to their website. Rather than being a standard offer, it really highlights the amazing price per issue, and that by subscribing you are saving $10 now. It is far more exciting to visitors to feel like they are immediately getting a deal.

What this option really comes down to is web design.

Don’t Underestimate the THANK YOU

Your work is not complete when you make the conversion—use the Thank You page as an opportunity to have someone sign up for your newsletter or fill out a survey so you can improve your services. You can offer this by putting a CTA on that page, which will allow site visitors to provide you with great information at a time when you may least expect it.

E-Commerce Company
E-Commerce Company

As you can see, giving customers the opportunity to sign up for emails and stay in touch with your company after their initial purchase is a great way to maintain a customer relationship and a wonderful placement for a CTA.

Once you get a good handle on how it all works, let me know what works for you in the comment section below.

5 Tips for Writing Successful CTAs | Search Engine Journal
E-Commerce Company

By Sergio Aicardi SEO Tips E-Commerce Company

Backlinks Blog E-Commerce Internet Link Exchange Search Marketing SEO Costa Rica SEO Strategies SEO tips Social Media

Cómo redactar un post: Fórmula sencilla para escribir un post en 7 pasos

Con toda esta información sobre cómo publicar en un blog, literalmente cualquiera podrá hacerlo, siempre y cuando conozca a fondo el tema sobre el que escribirá. Y ya que eres un experto en tu industria, no hay razón alguna por la que no puedas sentarte a diario a producir un excelente post.

Cómo redactar un post: la fórmula sencilla que debes seguir

Paso 1: Entiende a tu audiencia.

Antes de empezar a escribir, asegúrate de conocer con claridad la audiencia a la que te dirigirás. ¿Qué información le interesa saber? ¿Con qué se identifica? Aquí es donde crear tus buyer personas (perfiles de consumidores) resulta útil. Considera lo que sabes acerca de tus buyer personas y sus intereses cuando selecciones un tema para tu post.

Por ejemplo, si tus lectores son de la “generación del milenio” y buscan emprender su propio negocio, probablemente no necesites proporcionarles información esencial sobre las redes sociales, ya que la mayoría de ellos conoce muy bien este aspecto. Sin embargo, sería recomendable que les dieras información sobre cómo ajustar su difusión en las redes sociales para pasar de un enfoque más informal y personal a uno más comercial de forma profesional y enfocado en las redes sociales. Ese tipo de ajuste es lo que te separa de publicar material genérico en tu blog a publicar lo que tu audiencia realmente desea (y necesita) escuchar.

¿No tienes buyer personas (perfiles de consumidores) para tu empresa? Te ofrecemos algunos recursos útiles para que te pongas en marcha:

  • Cómo crear buyer personas (perfiles de consumidores) para tu empresa [plantilla gratuita]
  • Post: Cómo crear buyer personas (perfiles de consumidores) detallados para tu empresa
  • [herramienta gratuita]


Paso 2: Comienza por seleccionar un tema y un título provisional.

Antes de comenzar a escribir, necesitas elegir un tema para tu post. El tema puede ser general al principio. Por ejemplo, si eres plomero, podrías comenzar a pensar en que quieres escribir sobre los grifos que tienen fugas. Después, podrías idear algunos títulos provisionales diferentes; es decir, iteraciones o distintas formas de abordar el tema para ayudarte a enfocar tu redacción.  Por ejemplo, podrías decidir limitar tu enfoque a algo como “Herramientas para reparar grifos con fugas” o “Causas comunes de fugas en grifos”. Un título provisional es específico y guiará tu post para que puedas comenzar a escribir.

Tomemos un post real como ejemplo: “Cómo escoger un tema relevante para tu siguiente post” (post en inglés). Adecuado, ¿no es cierto? En este caso, el tema era, probablemente, la publicación en blogs. El título provisional podría haber sido algo como: “Proceso para seleccionar el tema de un post”. El título final terminó siendo “Cómo escoger un tema relevante para tu siguiente post”.

¿Notas la evolución del tema al título provisional, y luego al título final? Aunque el título provisional no acabe siendo el título definitivo (hablaremos sobre esto en un instante), aun así proporciona suficiente información para que puedas centrar tu post en un tema más específico en lugar de un tema genérico o abrumador.

Si no se te ocurren ideas, no te pierdas este post (post en inglés) de mi colega Ginny Soskey. En este post, Soskey describe paso a paso un proceso práctico para convertir una idea en muchas. Al igual que en el ejemplo anterior de los “grifos con fugas”, ella sugiere “repetir viejos temas para pensar en nuevos temas únicos y atractivos”. Para ello, podemos:

  • Cambiar el alcance del tema
  • Ajustar el plazo de tiempo
  • Elegir una nueva audiencia
  • Adoptar un enfoque positivo/negativo
  • Presentar un nuevo formato

Paso 3: Escribe una introducción atractiva.

Ya explicamos el tema sobre cómo escribir introducciones cautivadores en “Cómo escribir una introducción [consejo rápido]” (post en inglés), pero volvamos a revisarlo, ¿te parece?

Primero, tenemos que captar la atención del lector. Si pierdes al lector luego de que lea los primeros párrafos o hasta las primeras oraciones de la introducción, dejará de leer incluso antes de darle una oportunidad a tu post. Puedes hacerlo de distintas formas: cuenta una historia o un chiste, sé empático o cautiva al lector con un hecho o estadística interesante.

Después describe el propósito del post y explica cómo se abordará un problema que el lector podría estar experimentando. Esto le proporcionará una razón para seguir leyendo y creará una conexión sobre cómo tu post puede ayudarlo a mejorar su trabajo o su vida. Aquí tenemos el ejemplo de un post que creemos que hace un buen trabajo capturando la atención de los lectores de inmediato.

Paso 4: Organiza tu contenido.

A veces, los posts pueden tener una cantidad de información abrumadora tanto para el lector como para el escritor. El truco es organizar la información para que los lectores no se sientan intimidados por la longitud o la cantidad de contenido. Puedes organizar la información de varias formas: secciones, listas, consejos o lo que sea más adecuado en tu caso. ¡Pero el post debe estar organizado!

Echémosle un vistazo al post “Cómo usar Snapchat: una mirada detallada sobre la estrategia para Snapchat de HubSpot” (post en inglés). Hay mucho contenido en este post, por lo que lo desglosamos en distintas secciones usando los siguientes encabezados: Cómo configurar tu cuenta de Snapchat, Snaps vs. historias: ¿cuál es la diferencia?, y Cómo usar Snapchat en la empresa. Las secciones se separaron en subsecciones, las cuales están más detalladas y también hacen que el contenido sea más fácil de leer.

Para terminar este paso, todo lo que necesitas es crear un borrador de tu post. De esta forma, antes de que empieces a escribir, sabrás qué puntos quieres cubrir y cuál será el mejor orden para llevarlo a cabo.

Paso 5: ¡Escribe!

El siguiente paso, pero no el último, es escribir el contenido en sí. No podíamos olvidarnos de eso, desde luego.

Ahora que ya tienes tu borrador/plantilla, estás listo para llenar los espacios en blanco. Usa tu borrador como una guía para asegurarte de detallar todos los puntos, según sea necesario. Escribe sobre un tema que conozcas y, si fuera necesario, investiga un poco para reunir más información, ejemplos y datos que respalden tus puntos. No te olvides de proporcionar la atribución adecuada (post en inglés) cuando incorpores fuentes externas. ¿Necesitas ayuda para encontrar datos precisos y atractivos para usar en tu post?Consulta este resumen de fuentes, desde Pew Research hasta las tendencias de búsqueda de Google.

Si descubres que tienes problemas para enlazar las oraciones, no eres el único. Encontrar tu “camino” puede ser realmente desafiante para muchas personas. Por fortuna, hay cientos de herramientas que puedes aprovechar para mejorar tus dotes de redacción. A continuación, te mostramos algunas:

  • Power Thesaurus: ¿No te sale una palabra? Power Thesaurus es una herramienta de subcontratación masiva voluntaria que sugiere a los usuarios miles de alternativas de palabras que provienen de una comunidad de escritores.
  • ZenPen: Si tienes problemas para mantenerte enfocado, dale un vistazo a esta herramienta de escritura libre de distracciones. ZenPen crea una “zona de redacción” minimalista diseñada para ayudarte a pensar solo en las palabras sin tener que lidiar con cuestiones de formato de inmediato.
  • Cliché Finder: ¿Sientes que tus palabras podrían estar sonando un poco cursi? Identifica instancias donde puedas ser más específico usando esta herramienta práctica de clichés.

Paso 6: Revisa y corrige tu post y arregla el formato.

Todavía no has terminado, ¡pero estás a punto de hacerlo! El proceso de revisión es una parte importante de los blogs; no lo descuides. Pídele a un compañero que sepa de gramática que revise y corrija tu post. Asimismo, considera crear una lista con la ayuda de la Lista básica de cosas por hacer en una revisión (post en inglés). Y si buscas refrescar tus propias habilidades de autoedición, mira estos posts útiles para obtener trucos y consejos que te ayudarán a ponerte en marcha:

  • Confesiones de un editor de HubSpot: 11 consejos de edición de la mano de los expertos
  • Cómo convertirse en un editor más eficiente: 12 maneras de acelerar el proceso editorial
  • 10 correcciones sencillas para mejorar al instante cualquier texto

Cuando estés listo para revisar las cuestiones de formato, ten en cuenta lo siguiente.

Imagen principal


Asegúrate de escoger una imagen visualmente atractiva y relevante para tu post. Debido a que las redes sociales prefieren procesar el contenido con imágenes, ahora los elementos visuales tienen más responsabilidad que nunca en el éxito del contenido de tu blog que compartes por las redes sociales. De hecho, se ha demostrado que el contenido con imágenes relevantes recibe un 94% más de vistas que el contenido sin imágenes relevantes.

Para ayudarte a seleccionar una imagen para tu post, lee “Cómo seleccionar la imagen perfecta para tu siguiente post” (post en inglés) y presta mucha atención a la sección sobre derechos de autor.

Apariencia visual

A nadie le gusta un post feo. Y no son solo las imágenes las que hacen que un post sea visualmente atractivo; también importa el formato y la organización del post.

En un post con el formato y atractivo visual adecuados, notarás que se utilizan encabezados y subtítulos para dividir bloques grandes de texto, y estos encabezados siguen un mismo estilo. He aquí un ejemplo de esto:


Asimismo, las capturas de pantalla siempre deberían tener un borde definido y similar (observa la captura de pantalla anterior si deseas ver un ejemplo), para que no se vean como si estuvieran flotando en el espacio. Y este estilo debería respetarse siempre en todos los posts.

Mantener esta coherencia hace que tu contenido (y tu marca) luzcan más profesionales y atractivas a la vista de los lectores.


Las etiquetas son palabras clave específicas y públicas que describen un post. También permiten a los lectores buscar más contenido relacionado con la misma categoría en tu blog. Evita agregar una larga lista de etiquetas en cada post. En lugar de eso, analiza muy bien tu estrategia de etiquetado. Piensa en las etiquetas como si fueran “temas” o “categorías” y selecciona de 10 a 20 etiquetas que representen todos los temas principales que deseas abarcar en tu blog. Luego, apégate a ellas.

Paso 7: Inserta una llamada a la acción (CTA) al final.

Al final de cada post, debes colocar una CTA que indique lo que deseas que haga el lector a continuación, ya sea suscribirse a tu blog, descargar un ebook, registrarse para un webinar o evento, leer un artículo relacionado, etcétera. En general, se considera que las CTA benefician al profesional del marketing. Los visitantes leen tu post, hacen clic en la CTA y, tarde o temprano, generas una oportunidad de venta. Pero las CTA también son un recurso valioso para las personas que leen tu contenido. Usa tus CTA para ofrecer más contenido similar al tema del post que acaban de leer.

En el post “Qué publicar en Instagram: 18 ideas en fotografías y video que te darán una chispa de inspiración” (post en inglés), por ejemplo, los lectores reciben ideas prácticas para crear contenido valioso en Instagram. Al final del post, hay una CTA que insta a los lectores a descargar una guía completa para usar Instagram en las empresas:


¿Ves cómo todos ganamos con esta táctica? Los lectores que desean saber más tienen la oportunidad de hacerlo y la empresa recibe una oportunidad de venta a la que le puede dar seguimiento… ¡alguien que incluso podría convertirse en un cliente! Aprende más sobre cómo elegir la CTA correcta para cada post en este artículo (en inglés). Y no te pierdas esta colección de CTA inteligentes que te inspirarán a crear los tuyos.

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Does Social Media Help SEO? SEO in Costa Rica

The impact of social media on SEO has, and probably always will be, one of the most talked about topics in the search industry. Specifically, whether social media really helps your SEO efforts.

So does it?

Short answer: yes.

For the longer answer, however, you really should read the rest of this post.

Social media doesn’t help SEO in the way many people think it does.

Let’s answer this question by digging into some data, evidence from Google employees, and personal insights.

Social Media ≠ Ranking Factor

First off, in reality, it’s highly unlikely we’ll ever know exactly what’s in Google’s algorithm unless someone works at Google, doesn’t sign an NDA (good luck!), and decides to share that information with us. No shocker here — that isn’t likely to happen.

So we’re left to infer based on what Google employees have said and what we have in case studies/data. Google has repeatedly told us that social signals aren’t a direct ranking factor.

Let’s start with What Social Signals Do Google & Bing Really Count? by Search Engine Land’s Danny Sullivan. In this article, Google confirmed that links shared on Facebook and Twitter are used as a ranking signal.

After this article was published, Matt Cutts, the former head of Google’s webspam team, confirmed that Google used links from Facebook and Twitter as ranking signal. Here’s that video:

Fast forward to 2014. Cutts produced another video tackling this question. This time he said that Google treats Facebook and Twitter pages like any other web page for search, but not as a ranking factor.

In 2016, Gary Illyes, a Google Webmaster Trends Analyst, was asked if Google takes social into account for SEO. He then retweeted Cutts’ video and said: “the short version is, no, we don’t.”

Since Google’s algorithm is so secretly guarded, we have to take these comments at their official word — that social media isn’t a direct ranking factor.

But just because Google said that social isn’t a ranking factor doesn’t mean that it doesn’t impact rankings. According to Searchmetrics’ 2016 Rebooting Ranking Factors White Paper:

“The correlation between social signals and ranking position is extremely high, and the number of social signals per landing page has remained constant when compared to with the values from last year’s whitepaper. … The top-ranked websites in Google’s rankings displays vastly more social signals than all other pages…. This is primarily due to the overlap between brand websites performing strongly in social networks and being allocated top positions by Google.”

I believe the answer to this lies in the second word in that quote — correlation. Cutts hints at the same thing when he says, “It’s correlation, not causation.”

We know links are one of the top Google ranking factors. Google has said that social media shares don’t count as individual links. But there most likely is correlation here.

If you create good content, it will most likely be popular on social media, and people are probably going to like it and link it to — which does boost your rankings.

So is it a surprise that sites with high ranking positions also have high numbers of social signals? It shouldn’t. It makes sense, but that doesn’t mean it is a direct ranking factor.

How Social Media Helps SEO

Although social media isn’t a direct Google ranking factor, here are four ways social media actually does help your SEO efforts.

1. Potential for Links

The more shares on social media you have, the more opportunities people have to see your content and link to it.

In this case study, a company achieved over 130,000 Facebook shares to a web page and shot up the rankings for keyword phrases that were competitive. It still ranks #1 (as of this writing) and is a really good example of a good content creation and promotion strategy.

Back in 2014, we assumed Facebook shares were a good ranking signal and, therefore, we preached Facebook shares would help rankings. What we were unable to see was that it wasn’t about Facebook shares at all. It was about links that can come from Facebook shares. Here’s an example:

Unhealthiest Foods

The author found the article on Facebook and then decided to link back to it. This shows that having popular content on social media helps to attract potential links.

It doesn’t matter whether it’s Twitter, Pinterest, or Facebook. If you make high-quality content that gains traction on social media, you’re more likely to get links from other websites.

2. Build an Audience

You can have the best product or service out there, but if people don’t know about it, you can give it up. “Build it and they will come” doesn’t cut it in today’s competitive marketplace. You have to be proactive and reach people where they are.

Download Your Competitors SEO & PPC Campaigns
Get instant access to competitive insight that will help you increase your traffic and increase profit. SpyFu is free to try. No CC required.


And where are the majority of people? Social media. In fact, Facebook has nearly 2 billion users.

With the number of people on social media, its worldwide reach, and its ease of sharing, social media is a great way to build your web presence and quickly build an audience. If you want to be found among the millions of sites on the web (and the 571 new websites being created each minute), you’re going to have to up your social game.

We also know that click-through rates can impact search engine rankings. Social media marketing helps build brand awareness and an audience, which increases the likelihood that people will click on your brand’s content in Google’s search results.

Here’s a good example, a search for [three most important google ranking factors]:

Three Important Google Ranking Factors

Since I know that Search Engine Journal is one of the most trusted voices in search engine marketing, I’m more likely to click on their organic listings than any of the others.

Think about it from your own experience — if you were to Google “men’s running shoes”, wouldn’t you be more likely to click on Nike, as opposed to You might not want to admit it, but yes, consumers are more likely to turn to companies they know and trust.

The bigger your brand is and the more consumers trust you, the more likely you are to receive a larger share of clicks in Google. Social media can be a great and efficient way to help you build your brand and get in front of people who wouldn’t have otherwise found you. Once you start getting more of the share of clicks in Google from your expanded audience, the higher you will start to rank.

3. Branded Searches

When consumers Google your brand name plus a keyword phrase, it can help you rank for similar keyword phrases.

An example of this would be if you have a horde of consumers searching “[Your Brand Name] Jeans” and they interact positively with your content, Google would think that since your web page ranks well for “[Your Brand Name] Jeans”, it would also be a good result for “Jeans” and place you higher for the keyword phrase “Jeans”.

In a quick analysis of a fashion website we did earlier this year, the site, FashionNova, rose from nothing to 88,000 keywords (in SEMrush) over the course of a year. We discovered that the only positive SEO ranking factors it had over everyone else were that its bounce rate was much lower than other sites, according to Alexa, and they had 6.3 million Instagram followers.

Instagram doesn’t have the best linking procedure, so what happened was hundreds of thousands of consumers each month were searching Google for things like “Fashion Nova Jeans” and other related keyword phrases. This enabled Google to understand more of what consumers wanted when they searched particular phrases.

If consumers interacted positively with the web page — which ranks for “Fashion Nova Jeans” — then, over the course of 100,000 search queries a month for the keyword phrase “Fashion Nova Jeans”, you might imagine Google would eventually have thought perhaps that particular web page would be good for the keyword phrase “Jeans” as well.

4. Helps Promotion

Although this article has focused mostly on Facebook and Twitter, we can’t forget YouTube.

YouTube is actually the second most-searched search engine. However, most of the YouTube search queries have low commercial-intent, whereas Google brings in all the converting customers.

But you can still use YouTube to positively influence your SEO performance. You can create videos to promote your content or brand, which can lead to links, and your videos can potentially rank organically in the SERPs.

A good example is a company which blends random items and made a website out of their YouTube videos once they realized YouTube videos hosted on YouTube provide no real SEO value.


You can use this example, and other social media platforms, to promote your content to your audience and be able to acquire high-quality backlinks. There are a few dependencies though:

  • Your audience must be on social media.
  • Your audience must care about your content.

This is why B2B is a pretty hard sell when doing social media marketing in order to help SEO. Engagement is challenging for most B2B companies.

Generally, people using social media aren’t thinking about work. They’re thinking about their interests and hobbies. So if you can take a different approach (perhaps creating humorous content or something outside of your service offering), you just might get better engagement.


Will Google ever include more social media signals in its ranking algorithm? Maybe, maybe not.

Regardless of what the future holds, it’s clear that social media can, in fact, help your SEO efforts. Social media offers many long-term benefits.

Even if social media isn’t a direct Google ranking factor, it is one of the best ways to promote content and be found online. Which is, ultimately, what SEO is all about.

Image Credits

Featured Image: Pixabay
Screenshots by Ronald Dod. Taken April 2017.

AdWords Blog PPC SEO Costa Rica

Bidding Strategies at AdWords in Focus

If there is one digital profession that will likely be replaced by the convergence of machine learning and artificial intelligence, it is that of the performance advertising manager. 

Today’s leading advertising solutions and platforms foresaw what we now only consider inevitable – that machines are simply better at making real-time adjustments based on pre-defined audience criteria, they are better at organization, and much, much better at analysis too.

While advertising professionals won’t be out of work any time soon, their jobs are about to become much less complicated. Decision making will be done on their behalf, the guesswork will be eliminated, and the constant monitoring will be no more. With some forethought on the part of the brand manager and coupled with some powerful technologies, the time and resources invested can be optimized.

Automated bidding strategies are perhaps the most significant development in the past ten years in terms of advertising. Each type of available strategy is dependent on the goals of the business. Google’s introduction of “Smart Bidding” strategies is the latest iteration although they’ve been around for some time.

Let’s take a look at the different strategies and their advantages and disadvantages to determine which is the best fit for a specific advertising campaign.

+ Maximize Clicks: If the goal is to increase site visits, this bid strategies should be considered as it will automatically set bids in a way that is designed to capture as many clicks as possible based on the allotted budget. The Maximize Clicks bid strategy can be employed on the campaign or portfolio level (across multiple campaigns, ad groups, or keywords). Advertisers can set a cap on bids for any keywords, ad groups or campaigns when using the strategy and indicate their target spend as well. To make the most of this approach, also consider using bid adjustments, scheduling ads for certain days or during specific times too.

+ Target Search Page Location: In the minds of many advertisers, if you’re not on the first page, you might as well be on the last. The Target Search Page Location strategy is ideal for those looking to increase visibility on the first page and top positions of Google search results as advertisers will have their bids raised or lowered automatically to always ensure their ad shows where they want – at the top of the first search results page, or anywhere on the first search results page. This particular strategy is only available as a portfolio bid strategy on the Search Network.

+ Target Outranking Share: For the hyper-competitive advertisers, the Target Outranking Share strategy is often a perfect fit. The approach enables advertisers to choose another advertiser’s domains (those with a history of bidding the same auctions as your ads) they want to outrank in ad position and how often they want to outrank it. AdWords will then automatically set search bids to meet that target to outrank the selected domain (bids can also be set manually, but will adjusted by AdWords). This bid strategy is also portfolio based.

The previous bidding strategies are best suited to those with objectives that aren’t necessarily driven by a need for actual conversions. Fortunately, AdWords has made available several different Smart Bidding strategies with this advertising in mind as well – and they keep getting better with time.

+ Target CPA: For those advertisers that are driven by an awareness of their cost-per-acquisition (CPA), this bidding strategy, which uses historical campaign data and contextual signals at the time of the auction, is ideal as it automatically sets Search or Display bids with the aim of businesses getting as many conversions as possible at the target set by the advertiser. Previously known as “Conversion Optimizer,” the Target CPA strategy can be applied on both the campaign and portfolio level.

+ Target ROAS: For those with more than one type of conversion goal (and values for those conversions), a strategy that aims to ensure advertisers return meets (or exceeds) their advertising spend is the most appropriate option. AdWords does this by automatically adjusting max CPC bids to maximize conversions while trying to reach the target ROAS. Those using this strategy will need to have a history of conversions (at least 50 in the past 30 days).

+ Maximize Conversions: The newest bidding strategy (released late May 2017), advertisers that employ this approach will have their bids set automatically by AdWords in order to get the most conversions for a campaign while fully spending the available budget. Read more about this particular maximize conversions bidding strategy and the early results seen by advertisers now.

There are many different settings for each strategy so if you are considering one (or more) of these approaches then do take the time to review the limits of each before making the change on campaign, portfolio or account levels. If you’re looking to get the most from your AdWords spend, and reduce time spent on management, automated and smart bidding strategies could prove to be the perfect fit.

Blog SEO Costa Rica

Web Page Optimization Costa Rica

Web Page Optimization Costa Rica

Web designSEO (search engine optimization) and Graphics. These are the three things we do best and will continue to be our focus for some time to come.

 Take me to Web Design

 Take me to SEO Services

 Take me to Graphic Design

Web Page Optimization Costa Rica

web page optimization costa rica
web page optimization costa rica

Although we are known as a Costa Rica web design business, we have clients in the United States, Canada, Europe, Asia, Australia and South America. Our headquarters in Heredia, Costa Rica, is where our programmers, web designers, SEO specialists and graphic designers produce your world class web and graphical products. Our satisfaction comes from making your business more successful.

But enough about us. What is important is what you require to be successful in promoting your business.

Search Engine Friendly Web Design

You may remember the old adage “build a better mouse trap and the world will beat a path to your door”. We would add the suffix “…unless they don’t know where you live”. If Google is confused about where your web site belongs then it will never be able to place you in the search results where you belong. Getting a top 10 ranking for something related to your business is essential to having a successful web site.

We work with all the most popular open source packages such as Drupal and WordPress. We also build hand crafted XHTML/CSS web sites. We can help you decide what type of web design is right for your specific application depending on your goals. Or if you already know what you want – we’ll just build to spec. Please visit our Web Designsection for more tips on how to build a great web site that is both search engine friendly and user friendly. Or Contact Us and we can help you get started right away. Build your website right and you will get great traffic. Isn’t that what the web is all about?

SEO Services

Some of our client’s have come to us with absolutely great websites, filled with wonderful information. The only thing they needed was to rearrange that information slightly so it was a bit easier for the search engines to read, and their rankings improved dramatically. It’s not always that simple but you would be amazed how many times a few small changes can make a very big difference in the quality and quantity of traffic a web site will get. Why not allow our SEO Specialists review your web site and see what may be possible in your business? Visit our SEO Services section for more tips and information about how to get more traffic to your web site. Or Contact Us today to get started on much better rankings.

Graphic Design Services

Our graphic designers are really fine arts students or graduates sitting behind their MACs and making great art for both web and print applications. It is truly fun to watch them take a blank canvas and make something spectacular for a client. We specialize in graphic art applied to web design and printed matter such as brochures, magazines, catalogs, posters, menus, stationary, banners, billboards, signage and packaging. For more information about how we can help your company with almost any graphical requirements please visit our Graphic Design section, or Contact Us to get started right away. While most of our business in Costa Rica graphic design, we can send digital files anywhere in the world (and have done so).

Other Services

Our long time customers know we have provided hosting services for years through pair Networks. We still do as an Authorized reseller of their services we can offer Shared Hosting, high-volume plans, virtual private servers, dedicated servers or co-location packages. Check out all these plans by following the links or feel free to Contact Us if you have any questions.

So, if you are seeking a web design, graphic design or SEO company to help you improve your marketing results, we’re here to help. Rest assured we are comfortable working internationally and of course in English or Spanish. We have provided web services to well over 15 countries. Give us a try and find out why more and more people are working with Ticode. Maybe it’s because we build results.

Blog Search Marketing SEO Costa Rica

Online Marketing Agency Costa Rica

Online Marketing Agency Costa Rica



Creation and production of interactive creative strategies and experiences designed to increase brand relevancy and strengthen user engagement.

  • Creative Production
  • UX/UI Design
  • Motion Animation
  • Email Production (responsive & retina ready)
  • Banner Ads (static, rich media, HTML5/mobile ready)
  • Asset Preparation and re-versioning
  • Campaign localization and transcreation.
  • Video editing and post-production.

Online Marketing Agency Costa Rica+

Online Marketing Agency Costa Rica
Online Marketing Agency Costa Rica



Deep knowledge and expertise in back-end, front-end and mobile technologies with a strong focus on platform-based complex builds.

  • Frontend Development
  • Backend Development
  • Native Mobile Application Development
  • QA and Testing Services
  • Platform-specific Development



Execution, implementation and post-campaign analysis with close monitoring and reporting to ensure full alignment with predefined goals.

  • SEO
  • SEM
  • Social Media
  • Paid Media
  • Channel-based metrics, reporting and ROI analysis
Blog Costa Rica SEO Expert

Costa Rica SEO Expert: Roger Acuna

Costa Rica SEO Expert


We take the time to educate and share information that you need to know to help you become a smarter business owner in online marketing. The educational component is important.

The more you know, the better you will do in the decision making process that you need to do to go online. We try to get the “secrets” of the equation saying everything you want to know about the process. Search engine optimization is no secret, it is only time and it is hard to know what is “real” with all the false information online. Give us a question, we try to answer in a way you can understand.

Costa Rica SEO Expert

The first step is to analyze your SEO consultant your website , competitors, and industry best keywords to target words. The next step is to develop a plan to build traffic and awareness of your website. We use a global digital marketing strategy to achieve this for the long-term success. The goal of any online business is to be the leader in this industry.. We always focus on the long term success of an online business and consider all aspects when executing a marketing plan . Call us or fill out our contact formso we can discuss a strategy in more detail.


SEO services that we manage and conduct social media campaigns that meet the needs of the entire company . We know that entering the social marketing can be time consuming and costly means. As experts , we offer a service for managing social media.


Costa Rica SEO Expert
Costa Rica SEO Expert


We regularly messages, answer questions , and to act on behalf of your company service problems for customers Manually distribute content to social media networks like StumbleUpon , digg, reddit, and more Monitor your online reputation and what others think of your business on sites like Yelp Reviews Post marketing videos to display information on social video sites and blog Help build a positive online reputation by attracting the attention of all the positive media about your company / website Focusing largely on obtaining Facebook Likes / Shares , tweets – Ré, alarms, trips and social content with Diggs.. Social medial marketing is proactive marketing that connects your business to new customers beyond the search engines. by Costa Rica SEO There are many social networking sites out there and we know how to take advantage of all.


  •     Attract new customers who have never heard of your company or products
  •     Help maintain current customers and improve customer loyalty
  •     Improve organic search engine
  •     Improve the image and reputation of your company brand

To participate in social media , you must first have a blog. Here is where we post new and fresh content on a weekly basis. When you have your own assets and campaigns in social media blog is that you control how your brand is represented online. You create your own buzz and help solidify its first site in your industry . In addition to all the advantages of having SEO services to create and manage their social media campaign , we can also take the campaign to improve search results.

Fully coordinate the organic link building and social media management to explode traffic to your online business. If you are serious about success online services , social media and reputation management of a professional corporation is essential to long term success .