5 Quick Tips for Writing Successful CTAs for Your E-Commerce Company (2016 Edition)

E-Commerce Company When you operate an e-commerce site your primary goal is to have visitors take some sort of action once they land on your page. CTAs, or calls to action, are opportunities for users to act once they arrive on your site. These CTAs…

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How to Maximize Your Reach Using Google’s Knowledge Graph

The evolution of Google’s search engine result pages (SERPs) over the past few years has lowered the emphasis on achieving top organic rankings and opened up tremendous opportunities. One of the most significant updates, the Knowledge Graph, has made discoverability even easier. To put it simply, both producer…

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Basic URL Redirection Types

Basic URL Redirection Types URL Forwarding (sometimes known as URL Redirection) is a technique which can be used to redirect a domain to another URL which is either too long or too hard to remember for a web user. The URL redirections types are represented…

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Clicks Are People: 3 Tactics for Creating More Human-Centered Marketing

Every marketer has goals, whether for their latest campaign or for the quarter. “Get me 30x the clicks/impressions/conversions!” is a phrase I’m betting a lot of you have heard from a dictator director of some kind, and the struggle is real when you want to…

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Facebook Introduces Snapchat-Like Enhancements to Mobile Profiles

It’s possible that someone on the Facebook design team is a Snapchatter, because some of the profile enhancements announced today are straight out of Snapchat’s playbook. The three main enhancements announced today provide further opportunities for people to express themselves on the world’s largest social…

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CTP confirma que Uber opera de manera ilegal en Costa Rica

La Dirección Jurídica del Consejo de Transporte Público (CTP) confirmó que Uber opera de manera ilegal en el país, pues lo considera transporte privado remunerado. “El servicio de transporte que ofrece Uber, a través de una aplicación app, mediante el móvil, es un servicio de…

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CMI Releases its Annual Content Marketing Survey for 2016

Last month, Content Marketing Institute released their content marketing survey for 2016. The CMI team decided to explore what an effective B2B content marketing looks like. Moreover, the survey also details how many businesses know what “effectiveness” means. According to their latest research: 55% of business-to-business (B2B)…

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