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5 Quick Tips for Writing Successful CTAs for Your E-Commerce Company (2016 Edition)

E-Commerce Company

When you operate an e-commerce site your primary goal is to have visitors take some sort of action once they land on your page. CTAs, or calls to action, are opportunities for users to act once they arrive on your site. These CTAs can range from urging people to input their email to receive updates from your company, take advantage of a discount, donate to a cause you care about, or make a purchase.

Regardless of what action you want your visitors to take, the most important thing is that they know what to do. One way to direct people in a step-by-step fashion is having a simple CTA on each page. This is a great strategy, but you still need to be sure that you are writing and creating successful CTAs each step of the way.

What Makes a Good CTA?

As we have already discussed, a CTA can be anything that informs a site visitor what they should do next. Some examples include:

  • Click a button to make a purchase
  • Click a link to learn more
  • Follow a company on social media
  • Watch a video to earn a coupon code
  • Take a survey

In order to create a CTA that actually works and gets people to take one of the actions mentioned above, you have to spend a lot of time understanding and analyzing your audience.

Below are five tips to make sure you are writing successful CTAs for your e-commerce company:

Make Your CTA Bold

First up, you want to make sure that your CTA is bold and stands out on the page, meaning you don’t want it to get buried under all of your images and other text. The whole point of CTAs is to elicit an action from readers, so you need to make sure your intention is clear and obvious.

Many times, doing this successfully comes down to placement on a page and using contrasting colors and your white space wisely.

Let’s take a look at an example:

E-Commerce Company
E-Commerce Company

As you can see, the Victoria’s Secret site has made it very clear that my shopping cart is empty. While there are not crazy colors waving in my face, the use of white space, bold print, and placement make me realize very quickly what they want me to do (shop now)!

Make it Short and Sweet, but also Detailed

There is a balance between being concise (short and sweet) and being specific/detailed enough to get people do what you want them to do. While it may be a challenge to make a CTA short and detailed, it is definitely possible.

One way one to look at this is to see your CTA as having two components. The first component is making sure you ask a reader to do something, this is the “short” side of a CTA (often in the form of a button).

The second component is making sure they know what to expect, which is the “detailed” side. Note that a CTA doesn’t have to just be what is included in your button or link, but also the context around it. Below is an example from Southwest:

E-Commerce Company
E-Commerce Company

In the above Southwest Airlines screenshot there are two different CTAs. The first being “Save up to 60% off” with a book now button, and an “earn 25,000 points”, learn more button. Both of these CTAs are short and sweet. I know exactly what Southwest is offering.

However, take a look closer, there is also some detail to each under the main text. This can a helpful way to add detail without overwhelming the reader. The main text may be enough to capture them, but if they want to know a bit more before clicking this is offered as well.

Include CTAs in Appropriate and Relevant Spaces

You also need to make sure the CTAs you choose belong where you put them. You have to make sure you that you have right CTAs on the right pages.

Let’s look at an example: if you’re working with a top-of-funnel page, which ultimately means that viewers may not quite be ready to buy yet, your CTA may offer free downloads and eBooks, or perhaps a sale they were not expecting to come across. On the other hand, if you are working with a middle-of-funnel page, you will want to have a CTA that has to do with pricing or talking with someone to learn more. E-Commerce Company.

Below is an example from REI:

E-Commerce Company
E-Commerce Company

On the REI website, you are immediately greeted with the opportunity to “find your pack” or earn a $20 bonus card. It is entirely possible that someone could go on to this site without the intention to buy, and realize that they really want to discover what backpack would be most suitable for their outdoor activities, or that a $20 bonus card is worth buying now rather than later.

Make the Copy Text and CTA Images Exciting

E-Commerce Company

Not only should your CTA stand out, but your page should be exciting and offer content readers want to read. Of course, not every page has to be full of excitement, but a CTA page should be able to draw readers in and interest them.

E-Commerce Company
E-Commerce Company

In the above screenshot, this is the first page you are taken to when you search for People magazine and are directed to their website. Rather than being a standard offer, it really highlights the amazing price per issue, and that by subscribing you are saving $10 now. It is far more exciting to visitors to feel like they are immediately getting a deal.

What this option really comes down to is web design.

Don’t Underestimate the THANK YOU

Your work is not complete when you make the conversion—use the Thank You page as an opportunity to have someone sign up for your newsletter or fill out a survey so you can improve your services. You can offer this by putting a CTA on that page, which will allow site visitors to provide you with great information at a time when you may least expect it.

E-Commerce Company
E-Commerce Company

As you can see, giving customers the opportunity to sign up for emails and stay in touch with your company after their initial purchase is a great way to maintain a customer relationship and a wonderful placement for a CTA.

Once you get a good handle on how it all works, let me know what works for you in the comment section below.

5 Tips for Writing Successful CTAs | Search Engine Journal
E-Commerce Company

By Sergio Aicardi SEO Tips E-Commerce Company

SEO Costa Rica SEO Strategies

SEO Tricks and Tips for Mobile

Since the mid 90’s marketers and companies have been optimizing their sites for search engine optimization. Now SEO has evolved in a way no one could have imagined back then. Smartphones are taking over the mobile market, and most cell phones have access to the Internet.

Neilson is predicting that by 2013, “penetration [of mobile Internet] will reach the halfway mark, and by 2014, 142.1 million users, representing 53.9% of the US mobile user population, will access the internet using mobile browsers or applications.”. With these kinds of numbers it is hard to deny the need for mobile SEO, as it is becoming more and more popular among Internet users.

SEO started out very simple, “all webmasters needed to do was submit the address of a page, or URL, to the various engines which would send a spider to crawl that page, extract links to other pages from it, and return information found on the page to be indexed.”

After webmasters found out ways to manipulate their rankings, Google decided to take action and introduce a best practices agreement. Around 2004 Google announced they use more than 200 different signals to populate the search results. Now real time is a factor amount other things such as link building, meta tags and a slew of other tactics.
In 2009 Matt Cutts, announced that Google Bot would no longer treat nofollowed links in the same way, in order to prevent SEO service providers from using nofollow for PageRank sculpting, according to Wikipedia.
The Difference Between Mobile and Web Based SEO
There are many differences between mobile and traditional SEO. This is because the way you surf the Internet on a mobile device is much different than if you would be on a computer. There are less click through options (which is best practices) on a mobile device, and usually less typing involved.
Even the layout of search results are different on a mobile browser, the paid ads are actually in line with the organic ones, but are still labeled as sponsored. Another thing to take into consideration is where you want your mobile landing page to go to. Different keywords may be set up to different pages, to help with fewer click through rates. Remember people searching on a smartphone are usually in a hurry, and don’t want to wait on a page loading, or needing to click around to other pages to find the information they are trying to find.
According to Search Engine Land, “one of the more frustrating differences between the mobile search engines is the number of results they present on the main results page, and the number of results that they will present on the secondary ‘web results’ page. Because mobile search engines are designed more like portals than traditional search engines, they have all come up with a variety of ways to present the information that is yielded from a search result. This can be handy for users but makes tracking and comparison a bit trickier.”
When looking at your mobile analytics, it can be easier to compare search engine to search engine, instead of across the board. A ranking of 6 might be on the first page for Google, but not for Yahoo!.
The bots crawling your mobile site are also looking for different things than a traditional bot. They are looking for your site to render well on different types of phones, and search results can actually vary from phone to phone. To make sure your mobile site renders well on all mobile devices, make sure you are optimizing for multiple user reach not just say iPhone users.

by aext at Blogex