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5 Quick Tips for Writing Successful CTAs for Your E-Commerce Company (2016 Edition)

E-Commerce Company

When you operate an e-commerce site your primary goal is to have visitors take some sort of action once they land on your page. CTAs, or calls to action, are opportunities for users to act once they arrive on your site. These CTAs can range from urging people to input their email to receive updates from your company, take advantage of a discount, donate to a cause you care about, or make a purchase.

Regardless of what action you want your visitors to take, the most important thing is that they know what to do. One way to direct people in a step-by-step fashion is having a simple CTA on each page. This is a great strategy, but you still need to be sure that you are writing and creating successful CTAs each step of the way.

What Makes a Good CTA?

As we have already discussed, a CTA can be anything that informs a site visitor what they should do next. Some examples include:

  • Click a button to make a purchase
  • Click a link to learn more
  • Follow a company on social media
  • Watch a video to earn a coupon code
  • Take a survey

In order to create a CTA that actually works and gets people to take one of the actions mentioned above, you have to spend a lot of time understanding and analyzing your audience.

Below are five tips to make sure you are writing successful CTAs for your e-commerce company:

Make Your CTA Bold

First up, you want to make sure that your CTA is bold and stands out on the page, meaning you don’t want it to get buried under all of your images and other text. The whole point of CTAs is to elicit an action from readers, so you need to make sure your intention is clear and obvious.

Many times, doing this successfully comes down to placement on a page and using contrasting colors and your white space wisely.

Let’s take a look at an example:

E-Commerce Company
E-Commerce Company

As you can see, the Victoria’s Secret site has made it very clear that my shopping cart is empty. While there are not crazy colors waving in my face, the use of white space, bold print, and placement make me realize very quickly what they want me to do (shop now)!

Make it Short and Sweet, but also Detailed

There is a balance between being concise (short and sweet) and being specific/detailed enough to get people do what you want them to do. While it may be a challenge to make a CTA short and detailed, it is definitely possible.

One way one to look at this is to see your CTA as having two components. The first component is making sure you ask a reader to do something, this is the “short” side of a CTA (often in the form of a button).

The second component is making sure they know what to expect, which is the “detailed” side. Note that a CTA doesn’t have to just be what is included in your button or link, but also the context around it. Below is an example from Southwest:

E-Commerce Company
E-Commerce Company

In the above Southwest Airlines screenshot there are two different CTAs. The first being “Save up to 60% off” with a book now button, and an “earn 25,000 points”, learn more button. Both of these CTAs are short and sweet. I know exactly what Southwest is offering.

However, take a look closer, there is also some detail to each under the main text. This can a helpful way to add detail without overwhelming the reader. The main text may be enough to capture them, but if they want to know a bit more before clicking this is offered as well.

Include CTAs in Appropriate and Relevant Spaces

You also need to make sure the CTAs you choose belong where you put them. You have to make sure you that you have right CTAs on the right pages.

Let’s look at an example: if you’re working with a top-of-funnel page, which ultimately means that viewers may not quite be ready to buy yet, your CTA may offer free downloads and eBooks, or perhaps a sale they were not expecting to come across. On the other hand, if you are working with a middle-of-funnel page, you will want to have a CTA that has to do with pricing or talking with someone to learn more. E-Commerce Company.

Below is an example from REI:

E-Commerce Company
E-Commerce Company

On the REI website, you are immediately greeted with the opportunity to “find your pack” or earn a $20 bonus card. It is entirely possible that someone could go on to this site without the intention to buy, and realize that they really want to discover what backpack would be most suitable for their outdoor activities, or that a $20 bonus card is worth buying now rather than later.

Make the Copy Text and CTA Images Exciting

E-Commerce Company

Not only should your CTA stand out, but your page should be exciting and offer content readers want to read. Of course, not every page has to be full of excitement, but a CTA page should be able to draw readers in and interest them.

E-Commerce Company
E-Commerce Company

In the above screenshot, this is the first page you are taken to when you search for People magazine and are directed to their website. Rather than being a standard offer, it really highlights the amazing price per issue, and that by subscribing you are saving $10 now. It is far more exciting to visitors to feel like they are immediately getting a deal.

What this option really comes down to is web design.

Don’t Underestimate the THANK YOU

Your work is not complete when you make the conversion—use the Thank You page as an opportunity to have someone sign up for your newsletter or fill out a survey so you can improve your services. You can offer this by putting a CTA on that page, which will allow site visitors to provide you with great information at a time when you may least expect it.

E-Commerce Company
E-Commerce Company

As you can see, giving customers the opportunity to sign up for emails and stay in touch with your company after their initial purchase is a great way to maintain a customer relationship and a wonderful placement for a CTA.

Once you get a good handle on how it all works, let me know what works for you in the comment section below.

5 Tips for Writing Successful CTAs | Search Engine Journal
E-Commerce Company

By Sergio Aicardi SEO Tips E-Commerce Company

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Blog SEO Costa Rica SEO tips

How to Maximize Your Reach Using Google’s Knowledge Graph

The evolution of Google’s search engine result pages (SERPs) over the past few years has lowered the emphasis on achieving top organic rankings and opened up tremendous opportunities.

One of the most significant updates, the Knowledge Graph, has made discoverability even easier. To put it simply, both producer and consumer can benefit from its existence.

In this post, we are going to take a closer look at exactly what the Knowledge Graph is, then move on to explain how you can best influence it to drive more visitors to your website.

Maximize Your Reach on Google’s Knowledge Graph | SEJ

Let’s start by setting the scene.

What the Knowledge Graph is and Why it Exists

Google has been rolling out updates over the past few years that intend to infer what people are trying to find when they search for something, rather than simply taking a literal view of the keywords they use.

This evolution of piecing together context and other semantic data has brought about entity-based search, which helps connecting different pieces of information together in one helpful section for searchers.

The Knowledge Graph has become an essential way for marketers to leverage search engines for increased visibility and click-through rates, due to the combination of hyper-relevant information, sheer size, diversity of media types, and primary location on SERPs.

Some publishers are concerned with the growing influence of immediate answers appearing, which potentially removes the need to visit their website for that information. However, Google recently included a publisher URL to the Knowledge Graph, which can help alleviate some of those concerns.

Now let’s explore what the Knowledge Graph looks like in the wild.

Common Knowledge Graph Types and Examples

Depending on the search performed, your brand stands a good chance of grabbing the extra detail contained within the Knowledge Graph to influence where and how a searcher interacts with the results they’re seeing.

Let’s take a look at some of the most popular search query examples to see what changes and updates the Knowledge Graph provides, after which we’ll examine how companies, influential people, local businesses, movies, TV shows, and even healthcare can capitalize on these new developments in a variety of ways.

Companies

Maximize Your Reach on Google’s Knowledge Graph | SEJ

The Knowledge Graph provides large companies with the opportunity to immediately answer a basic questions for each user.

For example, when doing a “branded” search for Staples (above), you can see prominent sitelinks under the first organic position, helping people immediately dive deeper into product categories. This is extremely useful for consumers with a specific product in mind, while also benefiting Staples by removing friction (or extra steps) to finding and purchasing a product.

In addition, the Knowledge Graph results provide a few easy-to-use resources like their customer service number, stock price information, and social profiles. Having this aggregated data in one place provides a quick jumping off point for people to learn more and further engage with the company.

Influential People

Maximize Your Reach on Google’s Knowledge Graph | SEJ

The Knowledge Graph also helps popularize influential people-as-brands. A simple “Gary Vaynerchuk” query reveals instant information like his best-selling books, the organization he’s affiliated with, and other pop-culture appearances.

The SERP now becomes one big advertisement for all things Vaynerchuk, providing you the ability to control (or at least influence) large sections of how you want someone to be perceived, and what they’re associated with.

Local Businesses

Maximize Your Reach on Google’s Knowledge Graph | SEJ

Local businesses might benefit the most from the extra Knowledge Graph “real estate” by displaying exactly what people need in customer reviews, daily hours, and popular times.

You can also see Zagat’s influence extend into these local results, bringing Yelp-like features directly to a searcher’s fingertips with minimal effort (and negating the need to visit Yelp). That’s good news and bad news depending on where you’re investing time and money, because (as we’ll discuss later) Google+ integration is key to appearing in the Knowledge Graph.

Movies, TV Shows, and Books

Maximize Your Reach on Google’s Knowledge Graph | SEJ

Let’s say you’re considering seeing a new movie like The Martian. With the Knowledge Graph in action, there’s no need to leave the original SERP – you’re now getting local showtime listings, editorial reviews from credible third-party sources like Variety and Empire (this is currently only available for movies, but the functionality is expanding into TV shows and books later this year.

Publishers can also utilize this space to show off their artwork to visually influence SERP visibility and click-through-rates.

Health Information

Maximize Your Reach on Google’s Knowledge Graph | SEJ

The Knowledge Graph also helps those with common health conditions (or those who like to play doctor) by including important health information.

Now searchers can get the ‘cliff notes’ version of a health issue with diagnosis, symptoms, and treatments from reputable sources like the Mayo Clinic in just a click.

How to Get to the Knowledge Graph

Unfortunately, you currently can’t add information into the Knowledge Graph directly, but you can influence what shows up by tapping into a few key sources that Google pulls from.

Let’s start by examining the most popular sources, then move on to discuss how you can begin to optimize them and increase your influence over important SERPs.

Knowledge Graph Sources

There are three primary sources of information that Google officially uses to populate the Knowledge Graph: Wikidata.org (Previously Freebase.com), Wikipedia, and the CIA World Factbook.

Beyond these sources, Tony Edward recently mentioned two more sources used: sites leveraging Schema Markup, and content from “high authority sources”.

Let’s take a look at the above-mentioned sources in more detail:

  1. Wikidata.org (Previously Freebase.com): This free database contains over 15,000,000 data points. At the end of last year, Google announced it was shutting down Freebase and transferring its information over to Wikidata. Data can be manually entered into Wikidata (Wikipedia’s sister site), or sent directly through an API.
  2. Wikipedia: Anyone can enter information into Wikipedia; the trick is doing so without it being flagged and removed almost immediately. Anything appearing overly commercial or spammy without “reliable published sources” is usually removed immediately. Therefore, only proceed if you can contribute an unbiased entry that won’t be flagged for removal.
  3. CIA World Factbook: A one-stop shop for “information on the history, people, government, economy, energy, geography, communications, transportation, military, and transnational issues for 267 world entities”. There is no way to manually submit your information into the Factbook, but it remains a highly credible and influential source of information for the Knowledge Graph.
  4. Sites Leveraging Schema Markup: Implementing “schema markup” on your website helps search engines better understand what they’re looking at. Applying these tags across your site (just like any metadata) help enable “rich snippets”, which can improve SERP visibility and click-through-rates while also powering Knowledge Graph results. Details on the specific types of markup to use will be provided below.
  5. Content from High Authority Sources: Information from websites with high value or “authority” has been given more credibility by Google. The search giant measures authority through a variety of methods, including (but not limited to) the age of the domain, number of relevant and informative pages on the site, number of quality links, and diversity of those links. The goal for publishers is to develop their own authority on specific topics, or at the very least get press mentions and referrals from other high authority sources that are topically relevant.

How to Influence the Knowledge Graph (In 5 Steps)

Now that you know which sources Google pulls information from, let’s discuss what you can do to maximize the odds of getting information into the Knowledge Graph (and thus increase the visibility of your brand).

1. Leverage Structured Data through Schema.org Markup

There are a few ways you can leverage Schema.org markup, each of which depend on your objectives, website, and types of searches you’d like to show up on (two of the most popular being organization and person). Google provides a summary of crucial markup types for customizing one’s Knowledge Graph, including logos, company contact numbers and social profile links.

However, there are others for local businesses, reviews, health and more. After implementing, you can use Google’s Structured Data testing tool to ensure your Schema markup is valid.

2. Get Listed at Wikidata.org and Wikipedia

These influential sources are open to anyone, but they have strict guidelines for what they’re looking for, and any unbiased listing will be removed immediately.

An old (but still relevant) article from the Content Marketing Institute provides a few great tips, including to double-check your verifiable third-party source data, and try to get a few different opinions or pass-throughs from various people to eliminate any unintentional bias or obvious slant.

3. Local Businesses: Optimize Google Maps and Your Google+ Business Page

If you have a local bricks-and-mortar location, your local presence on Google My Business is the first place to start.

It’s a combination of Google’s old Google Places for Business listing and Maps integration as well as your Google+ Business page. Make sure all the little details (like business hours) are completely filled out and accurate. Then make sure you’re actually using your page, with acquiring new reviews and local citations or backlinks as some of the most important ways to help show up on the new competitive “local three pack.”

4. Conduct Keyword Research

Google is introducing critic reviews as a way to provide additional third-party credibility into search results, bringing publishers a tremendous opportunity.

Trusted websites can get exposure in the Knowledge Graph in the review section, and the recently-shared The New York Times case study is a good example. Foundation of the strategy would be keyword research.

Specifically, publishers can research long-tail keywords with tools like Rank Tracker, then differentiate between evergreen topics they’d like to consistently “own” and trendy topics that they might be able to capitalize on due to low competition.

5. Utilize YouTube

There’s already evidence of Google pulling artist, musicians, and song-related information from YouTube into their Knowledge Graph.

This trend, in addition to their extremely large user base and tight integration with other Google products, makes YouTube a safe bet for publishers that excel with multimedia content.

Conclusion

The SERP layout changes over the past few years aren’t simple vanity, but a move to provide better answers or results through more comprehensive and contextually relevant data.

Instead of being stuck with basic text links and possibly a few sitelinks with little-to-no control over what showed up, now you have carousels, updated local packs, direct answers and other engaging Knowledge Graphs that immediately catch a searcher’s eye – ultimately influencing how and where they’re interacting.

The result of this is the diminishment of number one spot in the SERPs as the Holy Grail.

The broad trend of entity-based search provides companies, brands, and publishers with an integrated method to capitalize on their core strengths of branding, communications and creative.

All of this brings us to a clear conclusion: the Knowledge Graph isn’t a threat – it’s an opportunity.

Now it’s over to you. Have you seen benefits from the new SERP layouts, or is Google overstepping their boundaries? Please share your comments and feedback below!

Maximize Your Reach on Google’s Knowledge Graph | SEJ

By: Aleh Barysevich SEO Tips.

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Blog SEO Costa Rica SEO tips

Basic URL Redirection Types

Basic URL Redirection Types

URL Forwarding (sometimes known as URL Redirection) is a technique which can be used to redirect a domain to another URL which is either too long or too hard to remember for a web user. The URL redirections types are represented by a numeric code say:301,302,303,410. These numbers refer to the HTTP Status Code returned by the server for a given URL.

Basic URL Redirection Types:
There are 4 types of URL Redirections:

  1. Permanent redirection: 301 –  A 301 redirect tells the search engine that the page has moved permanently to the new URL. The Search engines should change their index to use the new URL. When you redirect your pages, you should always use a 301 http server redirect. This tells the search engines that the redirect is permanent and that they should change their index to use the new URL. Spammers use other types of redirects (HTTP 302 redirects and meta refresh), so they are not a good idea to use.
  2. Temporary redirection: 302 – A 302 redirect tells the search engine that the move is only temporary, and you may decide to show content at the original location in the future without a redirect. The search engine should remove this URL from the index. Many spammers use 302 redirects to fool the search engines. HTTP 302 redirects are for temporary redirects. The only time you should use them is for redirecting ugly URLs to more user-friendly ones. This tells the search engine that the ugly URL should not be removed from the index, because the user-friendly URL is just to make the URL palatable. Keep in mind that many spammers use 302 redirects to fool search engines. So be judicious in your use of them.
  3. Redirection: 303 – In contrast to the 301 and 302 redirects, the 303 redirect is not used for making a substitute reference for the originally requested URL. This status code is used for the redirection of web applications to a new URL, particularly after an http post has been performed. This response indicates that the correct response can be found under a different URL and should be retrieved using a GET method. The specified URL is not a substitute reference for the original resource.
  4. Gone status code: 410 – It indicates that the page has been removed and the URL is permanently unavailable. The 410 error also indicates that the Web server has no forwarding address for the URL, so can provide no redirection to the new Web server. This condition should generally be considered permanent. If the Web server does not know, or has no way of knowing, whether or not the condition is permanent, the status code 404-Not Found should be used instead.
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SEO Tips: Clicks Are People: 3 Tactics for Creating More Human-Centered Marketing

Every marketer has goals, whether for their latest campaign or for the quarter.

“Get me 30x the clicks/impressions/conversions!” is a phrase I’m betting a lot of you have heard from a dictator director of some kind, and the struggle is real when you want to deliver.

But when you’re heads down trying to score more clicks or conversions, it’s easy to lose sight of the bigger picture:

That a real person is behind every click, sign up, social share and conversion.

Tactics For Creating More Human-Centered Marketing | SEJ

We often forget about the people who are interacting with our pages, our products, our brand. If you’re feeling any frustration at all with the numbers you’re seeing in your analytics, it could be because you’re focusing too much on the medium (sign-ups on your landing page form) rather than thepeople actually filling out that form.

When I attended MozCon several weeks ago, this theme kept cropping up in the presentations: we have to go back to basics a bit to create better marketing experiences for the consumer, because that’s what affects our bottom line.

The more you get to know your audience and create content targeted specifically at them, the more you’ll see your metrics rise as a result.

As speaker Wil Reynolds put it:

Clicks are people.

To help us re-imagine our relationship with our users and create better marketing experiences for them, three tactics from the MozCon presentations stood out for me: developing a solid brand strategy, optimizing for search, and personalization.

What do each of those entail? Let’s dig in.

1. Develop a Brand Strategy to Guide Your Campaigns

CEO of Digital Marketing Agency Kick Point Dana DiTomaso said it best:

Good marketing just feels right.

In other words, good marketing is cohesive, relatable, and prompts people to make decisions without having to think too hard about it.

But how can marketers weave this sort of effortlessness into each and every marketing campaign they run?

According to Dana, a solid brand strategy goes a long way.

As she explained, a brand strategy is the culmination of a brand’s core values, art direction, and customer personas outlined in one central document — a document that acts as a company’s moral compass.

This strategy should guide and affect all efforts of the business and, in particular, a brand’s marketing efforts.

Dana explained you have to go beyond logos, brand colors, and email headers. You have to think of your brand as a person, and have conversations with everyone in your organization (not just the marketers) about what kind of characteristics this person has.

The Three Key Ingredients of a Brand Marketing Strategy

There are three things Dana emphasized when building this kind of brand strategy for your business:

  1. Keep it as simple as possible
  2. Keep it consistent across all channels (online and offline)
  3. Make it a living, breathing document that is a true expression of your company (and reflects your company’s core values)

With your new brand strategy to guide you, you’re sure to create more cohesive, enchanting marketing for your prospects – the people behind every click.

2. Optimize for Search Enginesand People

In his presentation, Wil Reynolds pointed out that focusing on the overarching experience you provide to your prospects has had an added bonus: when you’re concerned with people, their decision-making processes and what makes them tick, you’re mastering a skill set that can’t be disrupted.

New Google algorithms are constantly being released, and people are always dreaming up new methods for acquiring traffic — these things can and will change constantly. What won’t change is that people are behind every click that contributes to your company’s bottom line.

As Wil explained, when you understand who your audience is, what they want — and most importantly — why they convert, you have a highly valuable tool that can’t be disrupted.

And no Google algorithm update can change that.

As the Wizard of Moz himself Rand Fishkin explained, at the end of the day it’s all about balance. Whether we’re creating content, web pages or running a marketing campaign, we need to optimize for search engines and people.

He explained this in terms of the “two algorithm world”:

  1. Algorithm 1: Google’s input
  2. Algorithm 2: Subset of humanity that interacts with your content

Focus on the algorithm input too closely, and you’re creating bad marketing experiences for people. Focus too closely on the experience you’re providing people, and they won’t be able to find you in Google to begin with.

Finding the balance between algorithm input and human input is no easy feat, but if you can find that sweet spot, you’ll be flying high.

3. Segment and Personalize Your Content

Every piece of content you put online needs to be directed at someone. I’m talking someone specific. So specific that you should be able to picture that person’s face.

Many of the MozCon presentations placed huge emphasis on creating relevant, timely, personalized content. Content Strategist Kristina Halvorson had one of the best quotes on this topic when she said:

If your content is for everybody, then it really is for nobody.

Deep, huh? But she’s totally right.

Content for the sake of content just piles up and eventually dies on the vine. Kristina (and many others) called for a well-rounded content strategy that takes into account both the company’s goals and those of the audience — or a multitude of audiences.

Cara Harshman, Content Marketing Manager at Optimizely, agreed with Kristina’s point:

The one-size-fits-all web is dead…and lazy.

She proposed a three-tiered framework for personalizing content, to help you guide your efforts and make sure that you’re delivering engaging contentto real individuals who actually exist:

Cara’s framework for personalization involved three things:

  1. Who to target: Slice your audience into unique segments. We have so much data that we can pinpoint even the most particular of people. Look at contextual (where are they coming from?), demographic (things you innately know to be true about your audience) and behavioral (interactions those people have had with your product/site) data to pick out a well-rounded segment of people to talk to.
  2. What to show them: What are you showing the unique person that you’re targeting? Will they find it relevant to their interests? Are you sure? Put extra effort into researching exactly who your segment of people are and provide a delightful marketing experience for them.
  3. How to prioritize: How do you decide where to start? It comes down to three major things: potential business impact, technical effort to execute and the requirements needed to sustain it. Remember not to slice your audience too thin or else personalizing for lots of really small audiences will take way more effort than it’s worth.

To circle back for a second, the best way to be personal (without being creepy) is to stay true to your company’s brand strategy and core values. If your marketing stays true to what you stand for, your marketing will feel good — and this creates marketing experiences customers can get behind.

You can dive deeper into Cara’s presentation (and that of others) by checking out the comprehensive notes that Unbounce took at MozCon.

Now Go Forth and Spread Good Marketing

There are people behind every single marketing action you take. You are not affecting the numbers, you’re affecting users who are interacting with your product and your brand. What do you want them to know? What makes them tick? What do they need from you in order to take action?

None of those questions can be answered without a little hard work and risk taking, but it’s all in the name of creating better marketing experiences.

So disrupt your current workflow and start the conversation about what you stand for and who you’re producing content for.

Your marketing will thank you.

By Chelsea Scholz SEO Tips.

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Blog SEO Costa Rica SEO Strategies SEO tips

Facebook Introduces Snapchat-Like Enhancements to Mobile Profiles

It’s possible that someone on the Facebook design team is a Snapchatter, because some of the profile enhancements announced today are straight out of Snapchat’s playbook.

The three main enhancements announced today provide further opportunities for people to express themselves on the world’s largest social network.

Profile Videos
With the first of the new features, you can add some action to your profile photos with Snapcode Selfies animated GIFs. Facebook sidesteps the Snapchat comparison by calling this an “obvious evolution” of profile photos.

Using Facebook’s profile videos you can film a short, looping video clip that will play when people land on your profile page on their mobile device.

Improved Profile Controls
A new, customizable space sitting at the top of your profile will help you to better control what people see about you when they land on your profile.

You can curate this space with data about yourself that you want others to see. In addition, there will be a new one-line bio field, and the ability to upload up to 5 featured photos.

Everyone can see this box on your profile, but you have full control over what goes in there.

Design Improvements
The overall design of profile pages have been improved to put your face front and center — reminiscent of many popular mobile designs for Tumblr pages.

Some miscellaneous improvements have been made to help you learn more about people you’ve just met and catch the interesting visual content from the friends you already know.

“People love seeing photos and mutual friends when viewing the profiles of friends or someone they’ve just met, so those are easier to see now on profile. Photos and friends are right at the top, making getting to know someone and seeing the world through your friends’ eyes as easy as scrolling.”

These new features are all initially be rolled out as a test amongst a small number of iPhone users in the UK and California. Facebook says these features will be available to more people soon.

By Matt Southern SEO Tips.

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Blog SEO Costa Rica

CTP confirma que Uber opera de manera ilegal en Costa Rica

La Dirección Jurídica del Consejo de Transporte Público (CTP) confirmó que Uber opera de manera ilegal en el país, pues lo considera transporte privado remunerado.

“El servicio de transporte que ofrece Uber, a través de una aplicación app, mediante el móvil, es un servicio de transporte remunerado de personas ilegal dado que no cuenta con las autorizaciones correspondientes”, indica un dictamen conocido este jueves por los directivos del CTP.

Para Mario Zárate, Director Ejecutivo del CTP, este criterio jurídico confirma la posición de ellos desde un inicio, en el que el titular único del servicio de transportes público remunerado de personas es el Estado Costarricense, por lo cual no se puede dar este servicio sin autorización del CTP.

“Tanto Uber como cualquier otra empresa nacional o extranjera, requiere de la aprobación del Consejo de Transporte Público, para poner en marcha el servicio de transporte remunerado de personas que pretenden brindarlo mediante una aplicación app móvil”, sostiene el informe.

Sobre la posibilidad de que Uber pueda operar amparado al Tratado de Libre Comercio entre República Dominicana, Centroamérica y Estados Unidos, como se ha indicado, el criterio jurídico es claro al indicar que Costa Rica se reservó todo lo vinculado al transporte de personas en sus diferentes modalidades.

El día en que entró a operar Uber en el país, un Peugeot y un Volkswagen fueron los dos primeros carros que la Policía de Tránsito sacó de circulación por la prestación del servicio, desde ese día no se ha detenido a otro conductor por brindar este servicio.

La Policía de Tránsito multó a 4.260 personas por brindar transporte ilegal de personas entre enero y julio de este año.

Fuente: La Nación, Costa Rica

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Blog SEO Costa Rica SEO Strategies SEO tips

CMI Releases its Annual Content Marketing Survey for 2016

Last month, Content Marketing Institute released their content marketing survey for 2016. The CMI team decided to explore what an effective B2B content marketing looks like. Moreover, the survey also details how many businesses know what “effectiveness” means.

According to their latest research:

55% of business-to-business (B2B) marketers said that it is unclear within their organization what an effective or successful content marketing program looks like.

In this survey, CMI defined effectiveness as “accomplishing your overall objectives.” Check out some of the key findings and find out how you can make an effective content marketing strategy.

Make Sure the Entire Team is on the Same Page

The survey shows that 44 percent of B2B marketers have so-so content marketing strategy. However, there’s a correlation between companies with clear goals and  effective content marketing strategy. That’s why it’s important for a team to be on the same page to build an effective content marketing strategy.

 

Mature Content Strategy is Effective Content Strategy

The survey shows that 29% of B2B marketers are in adolescent phase when it comes to the level of maturity of their content marketing strategy. In other words, marketers have developed a business case and are seeing early success on it. Marketers are also getting sophisticated when measuring the success of their content marketing strategy.

 

Communication is an Important Factor

The most effective content marketers are not just those who have clear business goals. They are not just mature enough when it comes to measuring and scaling their strategy. They also hold regular meetings.

According to research, 61% of B2B marketers meet online or in person with their team on a daily or weekly basis. Also, 70% of those who meet daily or weekly find the meetings to be more valuable.

Documentation is Still an Issue

When it comes to documenting content marketing strategy, the survey show that only 32% of marketers have done it. It dropped three points from 35% last year. Meanwhile, 48% of marketers have a content marketing strategy but it’s not documented.

What do you think of this year’s findings? How does your company define effective and successful content marketing? Let us know in the comments.

By Aki Libo-on SEO Tips.