Tag: Digital Marketing

  • 5 Quick Tips for Writing Successful CTAs for Your E-Commerce Company (2016 Edition)

    5 Quick Tips for Writing Successful CTAs for Your E-Commerce Company (2016 Edition)

    E-Commerce Company When you operate an e-commerce site your primary goal is to have visitors take some sort of action once they land on your page. CTAs, or calls to action, are opportunities for users to act once they arrive on your site. These CTAs can range from urging people to input their email to…

  • How to Maximize Your Reach Using Google’s Knowledge Graph

    The evolution of Google’s search engine result pages (SERPs) over the past few years has lowered the emphasis on achieving top organic rankings and opened up tremendous opportunities. One of the most significant updates, the Knowledge Graph, has made discoverability even easier. To put it simply, both producer and consumer can benefit from its existence. In this post, we…

  • Basic URL Redirection Types

    Basic URL Redirection Types

    Basic URL Redirection Types URL Forwarding (sometimes known as URL Redirection) is a technique which can be used to redirect a domain to another URL which is either too long or too hard to remember for a web user. The URL redirections types are represented by a numeric code say:301,302,303,410. These numbers refer to the…

  • SEO Tips: Clicks Are People: 3 Tactics for Creating More Human-Centered Marketing

    Every marketer has goals, whether for their latest campaign or for the quarter. “Get me 30x the clicks/impressions/conversions!” is a phrase I’m betting a lot of you have heard from a dictator director of some kind, and the struggle is real when you want to deliver. But when you’re heads down trying to score more…

  • Facebook Introduces Snapchat-Like Enhancements to Mobile Profiles

    It’s possible that someone on the Facebook design team is a Snapchatter, because some of the profile enhancements announced today are straight out of Snapchat’s playbook. The three main enhancements announced today provide further opportunities for people to express themselves on the world’s largest social network. Profile Videos With the first of the new features,…

  • CTP confirma que Uber opera de manera ilegal en Costa Rica

    CTP confirma que Uber opera de manera ilegal en Costa Rica

    La Dirección Jurídica del Consejo de Transporte Público (CTP) confirmó que Uber opera de manera ilegal en el país, pues lo considera transporte privado remunerado. “El servicio de transporte que ofrece Uber, a través de una aplicación app, mediante el móvil, es un servicio de transporte remunerado de personas ilegal dado que no cuenta con…

  • CMI Releases its Annual Content Marketing Survey for 2016

    Last month, Content Marketing Institute released their content marketing survey for 2016. The CMI team decided to explore what an effective B2B content marketing looks like. Moreover, the survey also details how many businesses know what “effectiveness” means. According to their latest research: 55% of business-to-business (B2B) marketers said that it is unclear within their organization what…