Tag: Bidding Strategies at AdWords in Focus

  • Bidding Strategies at AdWords in Focus

    Bidding Strategies at AdWords in Focus

    If there is one digital profession that will likely be replaced by the convergence of machine learning and artificial intelligence, it is that of the performance advertising manager.  Today’s leading advertising solutions and platforms foresaw what we now only consider inevitable – that machines are simply better at making real-time adjustments based on pre-defined audience…