Since the mid 90’s marketers and companies have been optimizing their sites for search engine optimization. Now SEO has evolved in a way no one could have imagined back then. Smartphones are taking over the mobile market, and most cell phones have access to the Internet.

Neilson is predicting that by 2013, “penetration [of mobile Internet] will reach the halfway mark, and by 2014, 142.1 million users, representing 53.9% of the US mobile user population, will access the internet using mobile browsers or applications.”. With these kinds of numbers it is hard to deny the need for mobile SEO, as it is becoming more and more popular among Internet users.

SEO started out very simple, “all webmasters needed to do was submit the address of a page, or URL, to the various engines which would send a spider to crawl that page, extract links to other pages from it, and return information found on the page to be indexed.”

After webmasters found out ways to manipulate their rankings, Google decided to take action and introduce a best practices agreement. Around 2004 Google announced they use more than 200 different signals to populate the search results. Now real time is a factor amount other things such as link building, meta tags and a slew of other tactics.
In 2009 Matt Cutts, announced that Google Bot would no longer treat nofollowed links in the same way, in order to prevent SEO service providers from using nofollow for PageRank sculpting, according to Wikipedia.
The Difference Between Mobile and Web Based SEO
There are many differences between mobile and traditional SEO. This is because the way you surf the Internet on a mobile device is much different than if you would be on a computer. There are less click through options (which is best practices) on a mobile device, and usually less typing involved.
Even the layout of search results are different on a mobile browser, the paid ads are actually in line with the organic ones, but are still labeled as sponsored. Another thing to take into consideration is where you want your mobile landing page to go to. Different keywords may be set up to different pages, to help with fewer click through rates. Remember people searching on a smartphone are usually in a hurry, and don’t want to wait on a page loading, or needing to click around to other pages to find the information they are trying to find.
According to Search Engine Land, “one of the more frustrating differences between the mobile search engines is the number of results they present on the main results page, and the number of results that they will present on the secondary ‘web results’ page. Because mobile search engines are designed more like portals than traditional search engines, they have all come up with a variety of ways to present the information that is yielded from a search result. This can be handy for users but makes tracking and comparison a bit trickier.”
When looking at your mobile analytics, it can be easier to compare search engine to search engine, instead of across the board. A ranking of 6 might be on the first page for Google, but not for Yahoo!.
The bots crawling your mobile site are also looking for different things than a traditional bot. They are looking for your site to render well on different types of phones, and search results can actually vary from phone to phone. To make sure your mobile site renders well on all mobile devices, make sure you are optimizing for multiple user reach not just say iPhone users.

by aext at Blogex


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