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Google releases Panda 4.0. What does this mean for your website?

Google has announced two major ranking algorithms: Panda 4.0 and PDL 2.0. Many websites have lost their rankings after the update. Are your web pages affected? What can you do to avoid ranking problems?

Why has Google released these updates?

Both updates were announced by Google’s Matt Cutts on Twitter:

Panda 4.0 update

The Panda algorithm targets websites with poor quality content. This is a bigger update which means that Google probably changed how they identify low quality content.

One hour after the announcement of the new Panda algorithm, Matt Cutts announced a new version of the “Payday Loan” algorithm. The original Payday Loan algorithm was released in June 2013. It is not related to Google’s Panda or Penguin algorithms and it targets ‘very spammy queries.’

Which websites were downranked after these updates?

According to several reports on the web, major sites such as ebay.com, ask.com, biography.com and aceshowbiz.com have lost up to 70% of their Google rankings.It seems that the (often automatically created) content of these web pages is not good enough for Google’s new ranking algorithm.

How does this affect your web pages?

If your website mainly consists of very similar pages, it’s likely that it will be affected by Google’s new algorithm. The same will happen if the content of your pages has been created automatically.

If you haven’t spammed Google, these two updates won’t do anything to your rankings. Both algorithms target web spam. If you do not spam, you have nothing to fear.

If you want to get lasting results, do not use spammy methods to promote your website. Use white-hat methods and play by the rules. Your website’s Google rankings will be much more stable then.


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