Category: SEO Strategies
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7 Great Ways to Advertise on YouTube
Videos have become one of the most important components of the online user experience. 300 hours of video are uploaded to YouTube per minute and this number is only going to increase due to the growing number of online devices with video capabilities and the successful user engagement videos create. Being able to generate sales or…
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This Month In #ContentMarketing: September 2015
So, what happened in the wonderful world of content marketing this month? For one, we are finally moving into the fall season, which means it is time (maybe even past time!) to start implementing your holiday season content marketing plan. Pumpkin spice latte anyone? I also attended Content Marketing World in Cleveland, which is a fantastic…
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Growth Lessons from Twitter, HubSpot, and PayPal
Some call it growth hacking. Others call it optimization. But what we’re all talking about, really, is crazy smart, innovative, results-driven, product-focused marketing that has an outsized impact on your company’s growth and bottom line. In certain circles, the term of art is traction. Traction is what separates fledgling startups from international brands and it’s…
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Why QR Codes Are More Outdated Than Your Pog Collection
You guys remember pogs right? Even if you weren’t a kid or teen in the 90s, you probably accidentally stepped on them while trying to climb into bed or had your kids beg you for another Jurassic Park pog to complete their collection. I had quite the pog collection, and was especially proud of my holographic ones.…
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How Social Signals Affect Your SEO
For the past several years, the entire Google team has been pretty tight-lipped about the value and importance of social signals for SEO. We just can’t seem to get a straight answer from them! In early 2014 they opened up enough to admit that social signals are NOT an active part of their ranking algorithms.…
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Live Streaming on Facebook Now Available to Public Figures
Get ready to see a lot more live streaming in your News Feed, as Facebook has announced the feature will now be available to any public figure or journalist with a verified profile. In addition, this means the ultra-exclusive Facebook Mentions app, previously reserved for celebrities and musicians, is now available to public figures and/or…
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Behold, the Amazing Power of Twitter Hashtags
Hashtags have long been an important tool on Twitter for helping users organize and sort their tweets. They’re a great way to indicate that your content is relevant to a certain topic and to get your tweets in front of an interested audience. Just last month though, Twitter released a new study claiming that using…