SEO Costa Rica – Roger Acuña Valverde
Why should you hire an SEO Company to optimize your site?
A very well designed website is the most cost effective promotional mean for any business of any size in your industry. Most people don’t search after the first 10 results of Search Engines when they are researching online and having a pretty website without the proper search engine visibility is useless. Small business and the biggest brands invest in SEO to have the best possible search engine visibility.
As a senior content marketing specialist here at Blue Corona, I’ve worked in the SEO field for a while. While some things in the digital marketing industry change rapidly, (Google algorithms, consumer expectations, digital technology), one thing sure hasn’t—when I tell a business owner (or a friend, or a family member) that I work in SEO, I get the same two questions I’ve been getting since I began my career:
“What does an SEO company do?”
“Do I need SEO services?”
Seeing as SEO is such a necessity for any sort of digital marketing success I would like to set the record straight as to what, exactly, an SEO company—or at least one like Blue Corona—actually does. Below you’ll find the following:
- What an SEO company actually does (including what SEO is)
- SEO services that should be included in any SEO contract
- How to figure out if you should hire an SEO company
- How to find the best SEO company for your specific needs
- Questions you should ask an SEO company before signing a contract
Potential buyers who find your offerings on your website through search engines results are looking for your products when they need it and are ready to purchase.
A lot of business owners don’t understand what goes on at an SEO agency, meaning as far as they know, I (and the rest of my team) juggle hats all day.
First, let’s clarify what SEO even is. SEO stands for search engine optimization, which is the process of increasing a web page’s search rankings in order to increase online visibility.
Counting with 18 years of business experience with progression through customer service, supervisory, marketing roles, and operations including Internal Consultant and Digital Marketing Management, I’m sure I can be good asset to your company.
I hope I can bring the best of my experience and academic success on board.
by Róger Acuña Valverde, Digital Marketing Expert
Some good SEO Sources:
Roger Acuna’s Guide To SEO
As a companion to the table, Search Engine Land’s Guide To SEO explains the ranking factors in more depth, in a tutorial providing tips and advice on implementing them.
Links to the entire guide are shown below (start at the beginning, and each page will take you to the next):
- Chapter 1: Types Of Search Engine Success Factors
- Chapter 2: Content & Search Engine Success Factors
- Chapter 3: Site Architecture & Search Engine Success Factors
- Chapter 4: HTML Code & Search Engine Success Factors
- Chapter 5: Trust, Authority, Identity & Search Rankings
- Chapter 6: Link Building & Ranking In Search Engines
- Chapter 7: Personalization & Search Engine Rankings
- Chapter 8: Social Media & Ranking In Search Results
- Chapter 9: Violations & Search Engine Spam Penalties
More SEO Guides & Books
Another excellent guide is Google’s “Search Engine Optimization Starter Guide.” This is a free PDF download that covers basic tips that Google provides to its own employees on how to get listed. You’ll find it here. Also well worth checking out is Moz’s “Beginner’s Guide To SEO,” which you’ll find here, and the SEO Success Pyramid from Small Business Search Marketing.
SEO News & Expert SEO Advice
In addition to daily news stories from our editorial staff, Search Engine Land publishes daily articles from expert contributors that cover SEO issues mainly from an in-the-trenches perspective. Browse the SEO Channel for the most recent SEO news stories and expert columns, or sign up to receive all of our SEO related content via email.
Roger Acuna’s SEO Library
The SEO Library is an area within Search Engine Land that provides a collection of all stories we’ve written on the topic of SEO. We also have sub-categories, including:
- SEO: Blogs & Feeds
- SEO: Cloaking & Doorway Pages
- SEO: Content and Writing
- SEO: Crawling and Robots
- SEO: Domains & URLs
- SEO: Duplicate Content
- SEO: Flash
- SEO: General
- SEO: Image Search
- SEO: Local
- SEO: Mobile Search
- SEO: Redirects & Moving Sites
- SEO: Spamming
- SEO: Submitting & Sitemaps
- SEO: Tagging
- SEO: Titles & Descriptions
- SEO: Video Search