SEO Archives - Roger Acuna, MBA

La prensa canalla y su cuento del “periodismo independiente”

La prensa canalla y su cuento del “periodismo independiente” Cada vez que un medio tradicional en Costa Rica se ve cuestionado, saca su libreto favorito: “estamos siendo perseguidos”, “esto es autoritarismo”, “esto es como Venezuela”. Qué conveniente. Nadie les

How Greedy CEOs Use AI as an Excuse to Fire Workers

This piece argues that boards and CEOs are hiding behind artificial intelligence to pursue an old instinct: cutting people to flatter margins. In the process, they are undermining the very capabilities they claim to be “streamlining.” The cult of

The “African Derby” or How Neocolonialism Still Shapes FIFA

The “African Derby” or How Neocolonialism Still Shapes FIFA France vs Senegal: The “African Derby” and How Neocolonialism Still Shapes FIFA On paper, France vs Senegal is just another group game in the 2026 World Cup: a European giant,

SEO for small business that actually drives revenue

If you work with small businesses, you already know the pattern. They spend on ads, social, and design, but SEO for small business is an afterthought until traffic drops or competitors appear above them overnight. The reality is simple.

Digital Strategy for Travel and Hospitality

Digital strategy for travel and hospitality Boost bookings with digital strategy that respects how travelers actually plan, compare, and book their trips in 2026, and turn every stay into repeat revenue. Demand is not your real problem If you

Woohoo! Mission Accomplished!

When the Marketing VP Asks You to Cut the Scrollbar

Picture this: You're sipping your morning coffee, mentally preparing for another productive day as a digital strategist, when your inbox pings. The new marketing manager has sent their first "urgent website optimization request." Your heart sinks as you read

Optimizing Your SEO Content Calendar

Search engines reward consistent, high-quality content—yet only 64 percent of top-performing marketers use a documented content calendar. With 53 percent of consumers engaging via organic search before purchase, failing to plan leaves traffic and conversions on the table. Market

Designing a Mobile-First SEO Strategy

Mobile devices now drive over 55% of global web traffic, and Google predominantly uses mobile-first indexing for ranking sites. Yet 53% of users abandon pages that load in more than three seconds, and 72% of marketing leaders cite mobile

Optimizing Core Web Vitals for SEO Success

Page speed and user experience have leaped to the top of Google’s ranking factors. In 2025, 72% of marketers report that slow-loading pages cost them traffic and conversions, and Core Web Vitals now directly influence search visibility. With mobile

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