Business & Finance Archives - Roger Acuna, MBA

Boicot a Walmart y Maxi Palí en Costa Rica por cajas de autoservicio

Walmart y Maxi Palí: menos cajeros, más promesas y comunidades esperando empleo Walmart y Maxi Palí quieren que Costa Rica celebre cada nueva apertura como si fuera una obra de caridad empresarial. Llegan con cintas, globos, comunicados de prensa

How an incompetent VP of Marketing Can Turn a Privacy Gap Into a CPPA Problem

How a New VP of Marketing Can Turn a Privacy Gap Into a CPPA Problem There is a familiar corporate tragedy that rarely begins with a catastrophe. It begins with a new executive. A new vice president of marketing

The New Taylorism or How Metrics and AI Dashboards Are Killing Knowledge Work

The New Taylorism: How Metrics and AI Dashboards Are Killing Knowledge Work Managers once pretended to trust professionals. Now, they trust dashboards. Across industries, knowledge workers are being treated less like experts and more like a set of numbers

How Do You “Block” a Strait That’s Already Closed?

1. When the Door Is Already Shut… and You Threaten to Shut It Again By the time Donald Trump proudly announced that the United States would “block” the Strait of Hormuz, the route had already been partially shut down by Iran in

Digital Strategy After Corporate Restructuring and Layoffs

The Chaos Nobody Planned For The announcement comes on a Tuesday. A round of layoffs. A team relocated from San José to Miami. A web design unit absorbed into a regional hub. The press release is polished. The internal

SEO for small business that actually drives revenue

If you work with small businesses, you already know the pattern. They spend on ads, social, and design, but SEO for small business is an afterthought until traffic drops or competitors appear above them overnight. The reality is simple.

When “Elite” Companies Keep Ignoring Privacy Laws

How “Elite” Companies Ignore Privacy Laws and Cookies A digital strategist warned his employer about privacy violations, got dismissed, and later watched regulators take his complaint seriously. This is what happens when companies treat compliance like a pop‑up. When

Data-Driven Email Automation Strategy

Email marketing delivers exceptional ROI, yet only 75 percent of email revenue comes from automated, personalized campaigns. As inbox competition intensifies and attention spans shrink, businesses must refine their email workflows to stay ahead. With 91 percent of marketers