Top 3 SEO Tips

SEO (Search Engine Optimization) is crucial when ensuring that your website is found easily, so today we have provided our Top 3 SEO Tips to help you get better search results for your website.

When you are operating a commercial website, especially one with an ecommerce store, it is important that your site can be easily found. Just as physical retail-stores always try to get the best position within the highest pedestrian count. Sites need to rank well in all search engines to be successful.

This is where SEO (search engine optimization) comes into the scenario. Why is that so important? Well, SEO is 1 of the keys to the success of your e-business.

However, what is SEO? Wikipedia.org defines it as:

“Search engine optimisation (SEO) is the process of improving the visibility of a web page or a website in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results”

Search engine rankings are determined by many factors; the relevance of the key phrase or search terms to what the searcher is looking for, the popularity of the search keyword amongst the people who search, as well as technicalities such as use of keywords/phrases in page titles, use of all keywords and key phrases within the body text etc. By understanding search terms and building appropriate SEO strategies, your site can gradually get better search engine rankings.

The following Top 3 SEO tips are a simple action plan that you can use to start getting better search engine rankings for your website.

Top 3 SEO Tips

 1. Encourage industry-related, respected websites to link to your website

This is the most important factor in optimizing your website. Inbound links from other sites and blogs help search engines find your site and understand what your web pages are related to. A site is like a destination in a big city, and links are the highways leading to it. Search engines also treat these online links pointing to your web pages as election votes, and the more votes you get from good quality and relevant sites, the better.

2. Satisfy the search engines’ appetite for informative contents

Customers are looking for info to help them choose a service or product. Search engines help them by finding websites that provide useful and helpful info about that service or product. Search engines cannot read animations and images, so they need informative content. Give the search engines full of reading material. This is their fuel.

The other benefit of giving lots of helpful info on your website is that site owners are more likely to link to your web pages and the search engines will reward you for those inbound links.

3. Do some keyword research

Who is your target or niche market? What words or key phrases (keywords) would they use to search for your services and products on the web? Do some keyword research; you may be surprised by the results you get.

To be found on the web and communicate with your valued customers, you need to speak their own language and address their particular needs. It is much easier to optimize web pages for keywords relating to a target market’s needs (e.g., Austrian men looking for Italian cars, as opposed to people across the world looking for general cars).

Article sponsored by AVOXI, Cloud Based Contact Center