#SEJBookClub: Lessons in Global Content Marketing from Pam Didner

Search Marketing, SEO Costa Rica, SEO Strategies, SEO tips, Social Media
Want to see what other books SEJ has covered? Read our other reviews in the SEJ Book Club archive. I was extremely excited to dive into Pam Didner’s Global Content Marketing for this month’s SEJ Book Club. I’ve met Pam at several industry events and have had the pleasure of seeing her speak. Pam’s energy is contagious and her knowledge, abundant. Pam spent the majority of her career leading a Fortune 100 company to strategize, create and implement global marketing efforts. Recently, she refocused her efforts to establish a boutique consulting firm that serves enterprises, associations, small businesses and start-ups. In her book, Pam highlights a variety of insights surrounding content strategy, the content marketing cycle, features of a great content marketer and teams, and what the future has in store for…
Read More

25 Great Design Resources for Your Content Campaigns

Search Marketing, SEO Costa Rica, SEO Strategies, SEO tips, Social Media
People love visuals. It’s not a secret. The idea that a picture is worth more than a thousand words has been an adage for as long as I can remember. And, despite how much has changed in marketing over the past decade, that simple truth remains. As a result, it’s no surprise that we’re seeing more and more people embrace the idea of visual content. Studies are showing just how important this format is for our content campaigns. Here are just a few facts to help convince you… Incorporating images is the #1 tactic marketers rate as important when optimizing a social media post. 70% of marketers plan to increase their use of original visual assets in 2015. Tweets with images receive 18% more clicks, 89% more favorites, and 150% more…
Read More

5 Easy Google Analytics Tips for Web Publishers

SEO Strategies, SEO tips
If you’re running a blog or magazine-style website and are having success with it, you have no doubt put in a lot of hard work building an editorial process, publishing articles, and have conducted the necessary hand shaking to build your readership. Trust us, we know how much hard work it takes to become a successful web publisher. We all started at the same place at one point. However, once you’re a successful plateau of content generation, you may find yourself wanting more… wanting to build a better experience for your users that generates more page views, more engagement, more signups, and of course, more revenue. And, that’s where really understanding Google Analytics comes in to play. Let’s focus on three specific reporting tips that fit well for web publishers:custom dimensions, segments, and goals.…
Read More

4 Data Analysis Techniques Illustrated via The Pigeon Algorithm

SEO Strategies, SEO tips
Phantoms and Pirates, ohhhhh no! Pandas and Penguins, cute! Pigeons…ewww, gross! In the nomenclature of Google filters, algorithms, and updates, the last few years brought symbols we either love or fear. This deep-dive data analysis will look at the local directory industry and why it continues to fly high after Google released the Pigeon update. (Note: There was no official name for the July 24, 2014 update, so the name given by Search Engine Land stuck: “Pigeon is the name we decided on because this is a local search update and pigeons tend to fly back home.” The operative word was “tend,” as Pigeon never came back home for many unlucky websites.) A major cause for introducing Pigeon may have been complaints from Yelp about poor ranking. There is also much…
Read More

11 Things You Need to Know About Yandex SEO

Search Marketing, SEO Costa Rica, SEO Strategies, SEO tips, Social Media
Yandex is Russia’s most popular search engine with a 62% market share, and also has a stronghold in Poland, Ukraine, Kazakhstan, Belarus, and Turkey. Google is still a major stakeholder in the Russia market, but if you are marketing in Russia, you should optimize for Yandex first, Google second. Yandex has several SEO requirements that differ from other search engines, which makes SEO in Russia a different ball game. This also makes Yandex one of the most interesting search engines to optimize for because it’s different from what SEO professionals tend to work with day-to-day. Here are 11 things you need to know about SEO for Yandex: 1) Russia’s Business Market If you work at a company outside of Russia, you probably don’t get very many requests for Yandex SEO. That’s because…
Read More

14 Conversion Rate Optimization Tools Every Expert Needs

Search Marketing, SEO Costa Rica, SEO Strategies, SEO tips, Social Media
At the end of 2014, digital marketers put conversion rate optimization on the top of their priority list. That’s right, ahead of content marketing, mobile marketing, and search engine optimization, marketers listed “driving increased conversion rates” as the number one priority. And why wouldn’t we? For the same traffic, we get more revenue. It makes sense. So as marketers, how are we doing? According to the TrustRadius survey on Conversion Rate Optimization, 72 percent have implemented some CRO processes while only 18 percent consider conversion optimization as a part of their DNA, which is a bit like saying you do content marketing, when in reality you only blog once per month. OK, but how are we approaching testing and optimization? Surely we’re doing this better, right? Unfortunately, that’s not good…
Read More

3 Must-Have Call Data Integrations to Boost Sales

SEO Costa Rica, SEO tips
When it comes to converting leads, having a solid understanding of user behavior is essential. For instance, the increasing number of e-commerce platforms and ways to buy online would lead many marketers to believe that most online shopping is completed online. But by using the correct tracking, it becomes obvious this is not the case. Graphs.net recently published an infographic stating “64% of website visitors complete their purchases offline”, making it clear that many internet users treat the internet like a virtual shopping window. Not only are the majority of consumers making purchases offline, but according to a recent call tracking case study released by Mediahawk, a client of mine, the telephone plays a vital role in converting leads both offline and online. For instance, they discovered consumers who spoke to a group of…
Read More