#SEJBookClub: Lessons in Global Content Marketing from Pam Didner

Want to see what other books SEJ has covered? Read our other reviews in the SEJ Book Club archive. I was extremely excited to dive into Pam Didner’s Global Content Marketing for this month’s SEJ Book Club. I’ve met Pam at several industry events and have had…

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25 Great Design Resources for Your Content Campaigns

People love visuals. It’s not a secret. The idea that a picture is worth more than a thousand words has been an adage for as long as I can remember. And, despite how much has changed in marketing over the past decade, that simple truth remains….

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5 Easy Google Analytics Tips for Web Publishers

If you’re running a blog or magazine-style website and are having success with it, you have no doubt put in a lot of hard work building an editorial process, publishing articles, and have conducted the necessary hand shaking to build your readership. Trust us, we know how much…

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4 Data Analysis Techniques Illustrated via The Pigeon Algorithm

Phantoms and Pirates, ohhhhh no! Pandas and Penguins, cute! Pigeons…ewww, gross! In the nomenclature of Google filters, algorithms, and updates, the last few years brought symbols we either love or fear. This deep-dive data analysis will look at the local directory industry and why it continues…

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11 Things You Need to Know About Yandex SEO

Yandex is Russia’s most popular search engine with a 62% market share, and also has a stronghold in Poland, Ukraine, Kazakhstan, Belarus, and Turkey. Google is still a major stakeholder in the Russia market, but if you are marketing in Russia, you should optimize for…

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14 Conversion Rate Optimization Tools Every Expert Needs

At the end of 2014, digital marketers put conversion rate optimization on the top of their priority list. That’s right, ahead of content marketing, mobile marketing, and search engine optimization, marketers listed “driving increased conversion rates” as the number one priority. And why wouldn’t we?…

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3 Must-Have Call Data Integrations to Boost Sales

When it comes to converting leads, having a solid understanding of user behavior is essential. For instance, the increasing number of e-commerce platforms and ways to buy online would lead many marketers to believe that most online shopping is completed online. But by using the correct tracking, it…

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