Is Your Business Getting Reviewed on These 10 Online Platforms?

SEO Strategies, SEO tips
Online reviews have become an essential part of running any type of business in 2015. Just as people check Yelp for restaurants or movie critics for a new film, online reviews have a place in any business, from e-commerce sites to blogs to educational sites, and so on. While they haven’t always been an integral part of running a digital business, monitoring online reviews is now a necessity. Your first step, however, is to determine where you can find these reviews so you can monitor them. Contrary to popular belief, Yelp is not the only places on the web where people leave reviews. It’s up to you to monitor your brand everywhere online by looking at all of the popular review avenues customers are taking. Unique Places to Monitor Company Reviews…
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How to Future-Proof Your Mobile Marketing Strategy

SEO Costa Rica, SEO Strategies
Many people reading this article will be using a mobile device or tablet to do so. In fact, there are now more than 7.2 billion mobile devices around the world and that number is only continuing to grow. Thirty years ago there weren’t any. Smartphones play a big part in our lives these days, and alongside calls and texts we now use them for monitoring our health, listening to music, playing games, and of course shopping. According to recent statistics, mobile media is now significantly higher than desktop, at 51% compared to 42%, and 80% of Internet users own a smartphone. Google’s mobile path to purchase report found that search is the most common starting point for mobile research. Smartphone and tablet devices now account for 45% of all e-commerce…
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An Extensive Guide on Optimizing Your Facebook Native Videos

SEO Costa Rica, SEO tips
The power of video is often underestimated. Many people don’t realize that videos are a critical component of their marketing strategy. This is because videos are popular with users and extremely versatile. You can create a YouTube channel, embed videos to your content and website, post them on social, use them in your email newsletters, and more. Another effective way to utilize your videos is by uploading them to Facebook directly to enhance your social profile. A recent study from Search Engine Journal showed that Facebook native videos received a higher number of likes, shares, comments, and reach. In fact, it seems that Facebook favors native videos over YouTube videos. Videos have a higher average organic reach than status and link updates on Facebook. With Mark Zuckerberg reporting that Facebook videos…
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7 Reasons to Use Emoticons in Your Writing and Social Media, According to Science

SEO Costa Rica, SEO Strategies
Do you remember seeing your first emoticon? The first documented use of “:-)” dates back to 1982, when Scott Fahlman proposed that it be used as a “joke marker” on a message board for Carnegie Mellon University computer scientists. Here’s his Internet-changing message: “I propose that the following character sequence for joke markers: “:-)” Read it sideways.” Today, emoticons need a bit less explanation. As social media has grown (and character counts have shrunk), these pictorial representations of feelings play a significant role in communication. If you’re still not sure whether emoticons are a good fit for your brand’s social media voice and tone, we’ve gathered up seven real-deal scientific studies that say using emoticons can make you appear friendlier, grow your popularity on social media,  and even make you happier offline! I’m feeling…
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The Best Typography, Colors, and Templates Used in Highest-Converting Social Media Images

SEO Strategies, SEO tips
If you’ve been looking to supercharge your social media strategy, you probably know a lot about the benefits of using images. But, how much do you know about actually creating scientifically shareable images? Turns out, there’s tons of actionable, research-backed advice on how to create social media images that get shared—the ideal colors, fonts, text, and more, all leveraging what we know about design, psychology, and the Internet to get more shares and engagement.  By the end of this article you’re going to be fully aware of how to make images your readers can’t help but share. All backed by science. What Makes a Shareable Social Media Image? A shareable social media image is made up of five components: Emotion: When your readers feel it, they’ll share it. Relevance: Your image should not only fit your…
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5 Analytical Techniques to Leverage Your Website

SEO Strategies, SEO tips
It takes much more than just building a website for your business to see leads, conversions, and growth. You need to strategize and think about the best way to attract your target audience. Your audience knows the service or product they need. They just want to trust your brand. How are you going to speak to your customers? How are you going to let your voice be heard? It starts by putting yourself in your buyer’s shoes. Show your audience you understand what they are looking for, and write content that resonates. Speak the language of your customers, share your passion for your brand. Create objectives and formulate each page of your website with that objective in mind. Your top objective is to generate traffic and leads from your website,…
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Should You Personalize Your Messages with Mindset Segmentation?

SEO Costa Rica, SEO tips
Online marketing success is becoming trickier to find as more and more companies start to get creative, advanced, and above all else, personal. Being able to personalize someone’s experience, whether that be through personalized content, homepages, deals, coupons, or more, is crucial. You want to set yourself apart from the competition and connect with your audience, and what better way to do that than spend time personalizing? Sounds like a great idea; however getting there can be tougher. This is where mindset segmentation comes into play. It’s one way to help you personalize messages coming from your brand, and it can work for any company looking for an avenue to get more connected with their audience. So then, just what exactly is mindset segmentation? Glad you asked. What is Mindset…
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