7 Low-Hanging Fruits That Any #SEO Can Fix

SEO Costa Rica, SEO Strategies
SEOs have a tough job. They’re expected to swoosh into a site, save the day, boost the traffic, raise rankings, and make the company prosper. The problem is, SEOs have their hands tied on so many issues. What should the SEO do, for example, if the site isn’t responsive? Or the site was made in 1999 and needs to be updated? Or the server keeps breaking? Or any other number of problems that he or she can’t fix? Most SEOs aren’t able to fix every problem on the site. Why not? It’s not because they lack skill. Often, the issue involves the buy-in of developers, the approval of executives, or implementation from third-party vendors. How does an SEO even get their job done? Thankfully, there are things most SEOs should…
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This Month in Social Media: Updates from September 2015

SEO Costa Rica, SEO tips
September was a busy month in the social media world, particularly for Facebook and Instagram. The rumored “Dislike” button coming to Facebook has garnered a lot of buzz, as has their new 360-degree video experience. Instagram continues to reach new milestones in addition to rolling out enhanced advertising features and new photo layouts. Google+’s influence continues to decline as Google announced Google+ links and reviews will no longer be included in search results. In more uplighting social news surrounding Google, they are said to be partnering with Twitter on an ‘instant articles’ solution tailored to mobile users. Learn about these updates and more in our monthly social roundup: Facebook The long discussed and often rumored Facebook ‘dislike’ button is officially on the way. Facebook announced live streaming will now be available to…
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How to Build Links Using Data-Driven Content & Blogger Outreach

SEO Costa Rica, SEO Strategies, SEO tips
For digital marketers, content marketing and link building are vital for each and every one of our campaigns. Some of the challenges we face during these campaigns are getting links to our content, developing content that people want to share, or simply finding the time to build links to our content. Here’s the thing. If you have an incredible content marketing plan in place and effectively reach out to influential bloggers in your industry, you’ll also earn those backlinks. That’s not saying it won’t take some time and effort on your end – it will. What I am saying is that you can get smarter about how you go about link building by earning links through quality content and blogger outreach. What is Link Building? The most basic definition for link…
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7 Great Ways to Advertise on YouTube

SEO Costa Rica, SEO Strategies
Videos have become one of the most important components of the online user experience. 300 hours of video are uploaded to YouTube per minute and this number is only going to increase due to the growing number of online devices with video capabilities and the successful user engagement videos create. Being able to generate sales or leads through YouTube should be an essential item in every marketer’s toolbox for several reasons: It is cheaper to get more visibility compared to other advertising tools It helps increase brand recognition while still targeting relevant users It integrates with many traffic sources since it allows the use of remarketing Before getting into several ways to advertise on YouTube, we are going to have a quick look at how advertising on YouTube works in the…
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This Month In #ContentMarketing: September 2015

SEO Costa Rica, SEO Strategies
So, what happened in the wonderful world of content marketing this month? For one, we are finally moving into the fall season, which means it is time (maybe even past time!) to start implementing your holiday season content marketing plan. Pumpkin spice latte anyone? I also attended Content Marketing World in Cleveland, which is a fantastic event hosted by Content Marketing Institute. If you didn’t make it to this awesome event, I wrote a few recap posts on SEJ you should check out. (Editor’s note: SEJ received a press pass in exchange for providing coverage of CMWorld) Besides getting ready for the holiday season, and eating all the pumpkin spice, here are a few other things you shouldn’t miss out from the past month. (As always, this list is totally subjective and in no…
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Growth Lessons from Twitter, HubSpot, and PayPal

SEO Costa Rica, SEO Strategies
Some call it growth hacking. Others call it optimization. But what we’re all talking about, really, is crazy smart, innovative, results-driven, product-focused marketing that has an outsized impact on your company’s growth and bottom line. In certain circles, the term of art is traction. Traction is what separates fledgling startups from international brands and it’s the name of a one-day, one-track event that brought dozens of founders and growth champions from tech giants like Twitter, LinkedIn, Dropbox, Hootsuite, Marketo, HubSpot, and PlentyofFish to Vancouver last month. The day was filled with actionable insights and examples of how small tests, tweaks, and tactics can make or break your business. Here are some of our key takeaways. Product Comes First In many companies, product and marketing are viewed and operated as distinct departments.…
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How a Social Media Audit Can Improve Web Traffic By 300%

SEO Costa Rica, SEO tips
According to Shareaholic’s “Social Media Traffic Report,” the web’s top eight social platforms – including Facebook, Pinterest, Twitter, StumbleUpon, Reddit, Google+, LinkedIn, and YouTube – drove 31.24% of overall traffic in December 2014, up from 22.71% just one year earlier. So what does that mean for your business? If you’re not actively participating in social media marketing, you’re missing out on a major share of your potential website traffic. Shareaholic’s data comes from the program’s network of “300,000+ websites reaching a global audience of more than 400 million unique monthly visitors.” Simply put, their data – and the implications of their conclusions in general – represent a huge amount of traffic. If the number of social media referral visitors your site is currently capturing is underperforming, taking the steps below…
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