Google to Penalize Sites That Prompt You to Download Their App

Google has come out fighting against app download interstitials — those prompts you get from some websites that want you to download their mobile app. Today the search giant announced that, as of November 1st, sites with intrusive app download interstitials will be penalized: “After…

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Instagram to Open its Advertising Platform to All Users on September 30

Instagram has announced that, as of September 30th, self-serve advertising will be available to all users. In addition, Instagram will make its advertising platform available to countries around the world. Previously, Instagram advertising was only available to a limited number of major brands. Making it…

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How Fiverr Conquered Conversion with 400 A/B Tests and Counting

Meet madmoo. She lives in the United Kingdom. She will find a unique way of visually presenting your copy, be it with coffee, rocks, blocks, magnets or even alphabet-shaped pasta. In a lesser world, finding someone to execute such a niche project could be a…

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7 Ways to Humanize Your Brand

Humans connect to, relate to, and trust other humans. If someone doesn’t trust you, would they be likely to do business with you? Of course not. This is why providing faces and names to demonstrate your brand goes far beyond a money-making machine is immensely…

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Google and Twitter Reportedly Working Together on a Content Delivery Platform

Recode reports that Google and Twitter are working together on their own ‘instant articles’ solution, which is said to aid in the distribution of content to mobile devices. Multiple sources have told Recode when people click on links in either a Twitter feed or a Google…

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Google Guilty in Russia of Abusing Position as Market Leader.

The Wall Street Journal reports Google has been found guilty by Russian competition regulators of “abusing” its dominant position a market leader. This verdict follows investigations into antitrust complaints against Google by other companies based in Russia, including search engine Yandex. Complaints stem from the…

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The 4 Biggest Pinterest Marketing Mistakes

I’m a bit embarrassed to share my early Pinterest Pins. But here they are anyway. A pin loaded with hashtags, a really odd-sized image, an image with a one-word description, a Pin with no description at all. I’ve made a lot of mistakes with Pinterest,…

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