5 Quick Tips for Writing Successful CTAs for Your E-Commerce Company (2016 Edition)

5 Quick Tips for Writing Successful CTAs for Your E-Commerce Company (2016 Edition)

E-Commerce, SEO Costa Rica, SEO tips
E-Commerce Company When you operate an e-commerce site your primary goal is to have visitors take some sort of action once they land on your page. CTAs, or calls to action, are opportunities for users to act once they arrive on your site. These CTAs can range from urging people to input their email to receive updates from your company, take advantage of a discount, donate to a cause you care about, or make a purchase. Regardless of what action you want your visitors to take, the most important thing is that they know what to do. One way to direct people in a step-by-step fashion is having a simple CTA on each page. This is a great strategy, but you still need to be sure that you are writing…
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How to Maximize Your Reach Using Google’s Knowledge Graph

SEO Costa Rica, SEO tips
The evolution of Google’s search engine result pages (SERPs) over the past few years has lowered the emphasis on achieving top organic rankings and opened up tremendous opportunities. One of the most significant updates, the Knowledge Graph, has made discoverability even easier. To put it simply, both producer and consumer can benefit from its existence. In this post, we are going to take a closer look at exactly what the Knowledge Graph is, then move on to explain how you can best influence it to drive more visitors to your website. Let’s start by setting the scene. What the Knowledge Graph is and Why it Exists Google has been rolling out updates over the past few years that intend to infer what people are trying to find when they search for something, rather than simply…
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Basic URL Redirection Types

Basic URL Redirection Types

SEO Costa Rica, SEO tips
Basic URL Redirection Types URL Forwarding (sometimes known as URL Redirection) is a technique which can be used to redirect a domain to another URL which is either too long or too hard to remember for a web user. The URL redirections types are represented by a numeric code say:301,302,303,410. These numbers refer to the HTTP Status Code returned by the server for a given URL. Basic URL Redirection Types: There are 4 types of URL Redirections: Permanent redirection: 301 -  A 301 redirect tells the search engine that the page has moved permanently to the new URL. The Search engines should change their index to use the new URL. When you redirect your pages, you should always use a 301 http server redirect. This tells the search engines that…
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Clicks Are People: 3 Tactics for Creating More Human-Centered Marketing

SEO Costa Rica, SEO Strategies
Every marketer has goals, whether for their latest campaign or for the quarter. “Get me 30x the clicks/impressions/conversions!” is a phrase I’m betting a lot of you have heard from a dictator director of some kind, and the struggle is real when you want to deliver. But when you’re heads down trying to score more clicks or conversions, it’s easy to lose sight of the bigger picture: That a real person is behind every click, sign up, social share and conversion. We often forget about the people who are interacting with our pages, our products, our brand. If you’re feeling any frustration at all with the numbers you’re seeing in your analytics, it could be because you’re focusing too much on the medium (sign-ups on your landing page form) rather…
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Facebook Introduces Snapchat-Like Enhancements to Mobile Profiles

SEO Costa Rica, SEO Strategies, SEO tips
It’s possible that someone on the Facebook design team is a Snapchatter, because some of the profile enhancements announced today are straight out of Snapchat’s playbook. The three main enhancements announced today provide further opportunities for people to express themselves on the world’s largest social network. Profile Videos With the first of the new features, you can add some action to your profile photos with Snapcode Selfies animated GIFs. Facebook sidesteps the Snapchat comparison by calling this an “obvious evolution” of profile photos. Using Facebook’s profile videos you can film a short, looping video clip that will play when people land on your profile page on their mobile device. Improved Profile Controls A new, customizable space sitting at the top of your profile will help you to better control what…
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CTP confirma que Uber opera de manera ilegal en Costa Rica

CTP confirma que Uber opera de manera ilegal en Costa Rica

SEO Costa Rica
La Dirección Jurídica del Consejo de Transporte Público (CTP) confirmó que Uber opera de manera ilegal en el país, pues lo considera transporte privado remunerado. "El servicio de transporte que ofrece Uber, a través de una aplicación app, mediante el móvil, es un servicio de transporte remunerado de personas ilegal dado que no cuenta con las autorizaciones correspondientes", indica un dictamen conocido este jueves por los directivos del CTP. Para Mario Zárate, Director Ejecutivo del CTP, este criterio jurídico confirma la posición de ellos desde un inicio, en el que el titular único del servicio de transportes público remunerado de personas es el Estado Costarricense, por lo cual no se puede dar este servicio sin autorización del CTP. "Tanto Uber como cualquier otra empresa nacional o extranjera, requiere de la…
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CMI Releases its Annual Content Marketing Survey for 2016

SEO Costa Rica, SEO Strategies, SEO tips
Last month, Content Marketing Institute released their content marketing survey for 2016. The CMI team decided to explore what an effective B2B content marketing looks like. Moreover, the survey also details how many businesses know what “effectiveness” means. According to their latest research: 55% of business-to-business (B2B) marketers said that it is unclear within their organization what an effective or successful content marketing program looks like. In this survey, CMI defined effectiveness as “accomplishing your overall objectives.” Check out some of the key findings and find out how you can make an effective content marketing strategy. Make Sure the Entire Team is on the Same Page The survey shows that 44 percent of B2B marketers have so-so content marketing strategy. However, there’s a correlation between companies with clear goals and  effective content marketing strategy. That’s why…
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