25 Great Design Resources for Your Content Campaigns

Search Marketing, SEO Costa Rica, SEO Strategies, SEO tips, Social Media
People love visuals. It’s not a secret. The idea that a picture is worth more than a thousand words has been an adage for as long as I can remember. And, despite how much has changed in marketing over the past decade, that simple truth remains. As a result, it’s no surprise that we’re seeing more and more people embrace the idea of visual content. Studies are showing just how important this format is for our content campaigns. Here are just a few facts to help convince you… Incorporating images is the #1 tactic marketers rate as important when optimizing a social media post. 70% of marketers plan to increase their use of original visual assets in 2015. Tweets with images receive 18% more clicks, 89% more favorites, and 150% more…
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5 Easy Google Analytics Tips for Web Publishers

SEO Strategies, SEO tips
If you’re running a blog or magazine-style website and are having success with it, you have no doubt put in a lot of hard work building an editorial process, publishing articles, and have conducted the necessary hand shaking to build your readership. Trust us, we know how much hard work it takes to become a successful web publisher. We all started at the same place at one point. However, once you’re a successful plateau of content generation, you may find yourself wanting more… wanting to build a better experience for your users that generates more page views, more engagement, more signups, and of course, more revenue. And, that’s where really understanding Google Analytics comes in to play. Let’s focus on three specific reporting tips that fit well for web publishers:custom dimensions, segments, and goals.…
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4 Data Analysis Techniques Illustrated via The Pigeon Algorithm

SEO Strategies, SEO tips
Phantoms and Pirates, ohhhhh no! Pandas and Penguins, cute! Pigeons…ewww, gross! In the nomenclature of Google filters, algorithms, and updates, the last few years brought symbols we either love or fear. This deep-dive data analysis will look at the local directory industry and why it continues to fly high after Google released the Pigeon update. (Note: There was no official name for the July 24, 2014 update, so the name given by Search Engine Land stuck: “Pigeon is the name we decided on because this is a local search update and pigeons tend to fly back home.” The operative word was “tend,” as Pigeon never came back home for many unlucky websites.) A major cause for introducing Pigeon may have been complaints from Yelp about poor ranking. There is also much…
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11 Things You Need to Know About Yandex SEO

Search Marketing, SEO Costa Rica, SEO Strategies, SEO tips, Social Media
Yandex is Russia’s most popular search engine with a 62% market share, and also has a stronghold in Poland, Ukraine, Kazakhstan, Belarus, and Turkey. Google is still a major stakeholder in the Russia market, but if you are marketing in Russia, you should optimize for Yandex first, Google second. Yandex has several SEO requirements that differ from other search engines, which makes SEO in Russia a different ball game. This also makes Yandex one of the most interesting search engines to optimize for because it’s different from what SEO professionals tend to work with day-to-day. Here are 11 things you need to know about SEO for Yandex: 1) Russia’s Business Market If you work at a company outside of Russia, you probably don’t get very many requests for Yandex SEO. That’s because…
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14 Conversion Rate Optimization Tools Every Expert Needs

Search Marketing, SEO Costa Rica, SEO Strategies, SEO tips, Social Media
At the end of 2014, digital marketers put conversion rate optimization on the top of their priority list. That’s right, ahead of content marketing, mobile marketing, and search engine optimization, marketers listed “driving increased conversion rates” as the number one priority. And why wouldn’t we? For the same traffic, we get more revenue. It makes sense. So as marketers, how are we doing? According to the TrustRadius survey on Conversion Rate Optimization, 72 percent have implemented some CRO processes while only 18 percent consider conversion optimization as a part of their DNA, which is a bit like saying you do content marketing, when in reality you only blog once per month. OK, but how are we approaching testing and optimization? Surely we’re doing this better, right? Unfortunately, that’s not good…
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3 Must-Have Call Data Integrations to Boost Sales

SEO Costa Rica, SEO tips
When it comes to converting leads, having a solid understanding of user behavior is essential. For instance, the increasing number of e-commerce platforms and ways to buy online would lead many marketers to believe that most online shopping is completed online. But by using the correct tracking, it becomes obvious this is not the case. Graphs.net recently published an infographic stating “64% of website visitors complete their purchases offline”, making it clear that many internet users treat the internet like a virtual shopping window. Not only are the majority of consumers making purchases offline, but according to a recent call tracking case study released by Mediahawk, a client of mine, the telephone plays a vital role in converting leads both offline and online. For instance, they discovered consumers who spoke to a group of…
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10 Fixes to Keep You Popping Up in Competitive Local Queries

Search Marketing, SEO Costa Rica, SEO Strategies, SEO tips, Social Media
Anyone who owns a business today knows the importance of search engines to their bottom line. This importance gets magnified exponentially when you start looking at local businesses. Considerthis statistic: Not only do consumers search for local information, they convert more to local searches, as compared to non-local ones: So if local searches are 157% more effective in leading to a purchase as compared to regular, non-local searches; it’s time we gave local search the focus it demands. Local Search Optimization 101 Local search is a specialized field in its own right. There are a lot of details to cover – from ensuring consistent NAP (Name, Address, Phone number) of the business, to injecting a local flavor into the meta data for local pages, to the criticality user reviews hold for both…
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