3 Easy PPC Wins to Start 2015 Off on the Right Foot

SEO Costa Rica, SEO tips
A new year is a time to start fresh. While you are likely wading your way through year end wrap-up reports this week, it’s always worth the time to take a look back at the basics and make sure all of your SEM efforts are in order. So here are three easy wins you can achieve and start the New Year off on the right foot. Understand Where Your Traffic Is Coming From It’s no doubt you know what the top keywords in your account are. But taking a deeper look at your entire account from both a macro and micro level can help provide additional perspective. Traffic by Match Type: A great way to check the pulse of a PPC account is to get an understanding of where the…
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3 Simple Ways to Optimize Your AdWords Remarketing Campaign Now

SEO Costa Rica, SEO Strategies
When Google AdWords remarketing first hit the scene in 2010, many of us wondered how we’d be able to optimize this type of online advertising as we did with the flexibility of search ads. Sure, remarketing was a great way to continue advertising to people who had already visited our websites, but what could be done beyond just showing them ads over and over as they moved about the Web? Five years and multiple new features later, we’ve found that there are so many ways advertisers can streamline their remarketing campaigns for improved return on investment (ROI). And while the possibilities are seemingly endless, there are a few "go-to" areas in your remarketing campaign you can analyze first when you want to boost your ROI. With a few small adjustments…
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3 Messages Your Rankings Are Sending

SEO Strategies, SEO tips
Tracking keyword rankings in Google can be one of the most fun and frustrating parts of SEO. When we see movement for those phrases that are the "Big money, big money, no whammies, no whammies, stop" keywords, it’s a good day. But when day after day those words still linger off the first page, it can make you want to chuck it all and go back to an analog world. But sometimes, we spend so much time looking at ranking reports for what we want to see that we miss the forest for the trees. If we only listen for what we want to hear, we may not pick up on what is actually being said. Sometimes keyword reports, especially the extended ones from tools like SEM Rush or SpyFu,…
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10 Consumer Startups That Offer Enterprise Potential

Search Marketing, SEO Costa Rica, SEO Strategies, SEO tips, Social Media
The Eureka Park section at CES 2015 is home to startups looking to make a splash at the industry’s largest electronics show. This year, more than 370 startups were on display. Many of those companies are launching products connected to smart homes, the Internet of things and health, wellness and fitness wearable devices. As you’d expect, most of the products on display are designed for consumers. However, many offer enterprise potential. Here’s a look at how 11 of the startups exhibiting at CES could benefit the enterprise. 1. Snapkin: Interior design enthusiasts can get a 2D and 3D floor plan of a room in their house by placing the Snapkin device on the floor in the center of the room. The device scans for measurements of floors and walls and…
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5 Easy Link Building Tactics for Small Business

SEO Strategies, SEO tips
Many small to medium-sized businesses (SMBs) dismiss link building as something they don’t have time for. SEO in general can often be viewed as an unnecessary nuisance that many SMBs ignore. In fact, link building is absolutely necessary, but only if your business is interested in search visibility. If your business would benefit from search visibility and traffic, then you should be considering links. Not only is link building important for visibility in search, it’s also achievable for small businesses. Anyone Can Build Links The truth is anyone can build links. Link building requires hard work and determination, but really it can be done by anyone – there’s no magic or secret sauce involved. Many people think you must invest time and money into content creation in order to build links.…
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10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates

Search Marketing, SEO Costa Rica, SEO Strategies, SEO tips, Social Media
Optimizing your paid search ad copy is arguably the most effective tool at your disposal to increase click-through rates (CTRs), raise your Quality Score, and outperform your competition. However, copy optimization, i.e. testing a succession of alternate ads to find the best performer, can be a lengthy process of trial and error that takes time to produce positive results. Let me help you cut to the chase. The following 10 recommendations, culled from AdGooroo’s analysis of 20 million paid search ads appearing in the United States, can help you quickly boost your CTRs and avoid some of the pitfalls of poor-performing ad copy. Keep in mind, however, that these recommendations are not a substitute for proper copy optimization techniques. Rather, you should always split test any change to your ad…
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3 Basic Principles of Journalism to Consider When Writing Content for Google

Search Marketing, SEO Costa Rica, SEO Strategies, SEO tips, Social Media
Successful authors know that the first line of any writing has to be strong enough to capture the reader’s attention – otherwise they won’t continue reading. ...but Mark Twain, for example, didn’t have bounce rate to contend with. There’s no algorithm to penalize poor authors (they just don’t make any money). For any publisher hoping to acquire traffic via Google – and keep acquiring it – this just isn’t the case. In addition to the Panda algorithm (see Ben Goodsell’s post for a great explanation of how Panda works), webmasters have to contend with manual actions designed to target thin content with little or no added value. Google isn’t forthcoming with exactly what that means, but we need to be aware that SEOs are competing for traffic with seasoned journalists.…
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