Is Your Business Getting Reviewed on These 10 Online Platforms?

Online reviews have become an essential part of running any type of business in 2015. Just as people check Yelp for restaurants or movie critics for a new film, online reviews have a place in any business, from e-commerce sites to blogs to educational sites,…

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How to Future-Proof Your Mobile Marketing Strategy

Many people reading this article will be using a mobile device or tablet to do so. In fact, there are now more than 7.2 billion mobile devices around the world and that number is only continuing to grow. Thirty years ago there weren’t any. Smartphones…

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An Extensive Guide on Optimizing Your Facebook Native Videos

The power of video is often underestimated. Many people don’t realize that videos are a critical component of their marketing strategy. This is because videos are popular with users and extremely versatile. You can create a YouTube channel, embed videos to your content and website,…

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7 Reasons to Use Emoticons in Your Writing and Social Media, According to Science

Do you remember seeing your first emoticon? The first documented use of “:-)” dates back to 1982, when Scott Fahlman proposed that it be used as a “joke marker” on a message board for Carnegie Mellon University computer scientists. Here’s his Internet-changing message: “I propose…

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The Best Typography, Colors, and Templates Used in Highest-Converting Social Media Images

If you’ve been looking to supercharge your social media strategy, you probably know a lot about the benefits of using images. But, how much do you know about actually creating scientifically shareable images? Turns out, there’s tons of actionable, research-backed advice on how to create social media…

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5 Analytical Techniques to Leverage Your Website

It takes much more than just building a website for your business to see leads, conversions, and growth. You need to strategize and think about the best way to attract your target audience. Your audience knows the service or product they need. They just want…

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Should You Personalize Your Messages with Mindset Segmentation?

Online marketing success is becoming trickier to find as more and more companies start to get creative, advanced, and above all else, personal. Being able to personalize someone’s experience, whether that be through personalized content, homepages, deals, coupons, or more, is crucial. You want to…

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