Deceptive Marketing: A Necessary Evil for Search Marketers?

By Jill Whalen A few years ago, I read a good article by Canadian SEO Melanie Nathan called “The Reciprocity Link Building Method” in which she outlined a technique she sometimes used to build up high-quality links for her clients’ websites. The gist, as I…

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What Will Google+ Business Pages Look like? Top 10 Features We Want to See

Ever since the soft launch of Google+ in late June 2011 rumours of the release of Google+ business pages have been rampant. Predicted release dates have come and gone, many impatient businesses have gone ahead and created Google+ profiles (designed for individuals) for their businesses;…

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3 Common Search Marketing Mistakes You MUST Avoid

Search engine optimization (SEO) and paid search marketing can be highly effective traffic drivers for your website. They can be a core aspect of your marketing mix. For some companies, Search can even be responsible for driving the vast majority of revenue. So, how can…

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Google+ Reviewed

By Jacob S Strandlien (c) 2011 Social networking has grown steadily in scope and importance over the last decade, and over the past few years, Facebook’s position as the top dog of social networking services has been solid and unquestioned. Enter Google+. Google’s attempts to…

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SEO Keyword Tips

Whether you’re running a PPC (pay per click) campaign or doing SEO (search engine optimization), having a keyword list that describes your product(s) or service(s) is an essential element for getting your website discovered on search engines. These tips will work the same whether their…

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On-Page Blog Optimization Techniques

A SPN Exclusive Article By David Jackson (c) 2011                 On February 5th, 1956, a science fiction movie titled “Invasion of the Bódy Snatchers” was released in the US. The movie is about a small-town doctor who discovers that the population of his community is…

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The Biggest Web Design Trends of 2011

By Stephen Loates (c) 2011 Since we are over seven months into the year I decided it was time to give my take on what may happen in web design in 2011. (At least I thought I should probably write it before the year was…

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