Deceptive Marketing: A Necessary Evil for Search Marketers?

SEO Costa Rica
By Jill Whalen A few years ago, I read a good article by Canadian SEO Melanie Nathan called "The Reciprocity Link Building Method" in which she outlined a technique she sometimes used to build up high-quality links for her clients' websites. The gist, as I understood it, was to first find a website that would be good for your client's site to link to. Then you'd click around to see if any of their current links were broken (went to dead pages or sites). If you found some, you'd use this information as an opening to start a dialogue with the site owner or webmaster, and eventually mention your client's site as a substitute for one of the broken links. I thought it was a very clever idea, a great…
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What Will Google+ Business Pages Look like? Top 10 Features We Want to See

SEO Costa Rica
[caption id="" align="alignleft" width="250" caption="Image via CrunchBase"][/caption] Ever since the soft launch of Google+ in late June 2011 rumours of the release of Google+ business pages have been rampant. Predicted release dates have come and gone, many impatient businesses have gone ahead and created Google+ profiles (designed for individuals) for their businesses; only to have them removed by Google shortly thereafter.   Right now the best way for businesses to get on Google Plus is to create a profile for someone with high standing in the company. Take for example Mashable CEO Pete Cashmore who has been added to 175,000+ circles (at the time of writing this). He’ll be sure to use that influence to grow Mashable’s Google+ Brand Page when it goes live. So, what do we want to…
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3 Common Search Marketing Mistakes You MUST Avoid

SEO Costa Rica
Search engine optimization (SEO) and paid search marketing can be highly effective traffic drivers for your website. They can be a core aspect of your marketing mix. For some companies, Search can even be responsible for driving the vast majority of revenue. So, how can Search potentially hurt a business, and actually do more harm than good? If you haven’t built a rock-solid marketing foundation for your business first, Search could be driving prospective customers to a poor experience. In these scenarios, Search would be creating a crowd of people who dislike your brand, meaning you’ve lost them as prospects – both now and in the future. To fix this and ensure your Search initiatives are teed up for success, avoid the following three common mistakes in launching Search campaigns:…
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Google+ Reviewed

SEO Costa Rica
By Jacob S Strandlien (c) 2011 Social networking has grown steadily in scope and importance over the last decade, and over the past few years, Facebook's position as the top dog of social networking services has been solid and unquestioned. Enter Google+. Google's attempts to step into the realm of social networking have been plentiful and almost undeniable failures, but Google+ is undoubtedly their strongest showing yet, and has the best chance of success. It is growing steadily in popularity, but how well does it work and what sets it apart from its competitors? Social Networking, Google Style Google has a long, tumultuous, and mostly unknown and ignored history with social networking. The following is a rundown of their previous attempts. Orkut: As far as I am aware, this is…
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SEO Keyword Tips

SEO Costa Rica
[caption id="" align="alignleft" width="300" caption="Image via Wikipedia"][/caption] Whether you're running a PPC (pay per click) campaign or doing SEO (search engine optimization), having a keyword list that describes your product(s) or service(s) is an essential element for getting your website discovered on search engines. These tips will work the same whether their for blog posts or other content on your website. For the purposes of this article a keyword will be referred to as a single word or string of words that a user will type into a search engine. You know your business inside and out, but how do you know what keywords everyday people are using to find you online? This blog will outline several online tools that will aid you in building your keyword list. 1) Google…
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On-Page Blog Optimization Techniques

SEO Costa Rica
A SPN Exclusive Article By David Jackson (c) 2011                 On February 5th, 1956, a science fiction movie titled "Invasion of the Bódy Snatchers" was released in the US. The movie is about a small-town doctor who discovers that the population of his community is being systematically replaced by emotionless alien duplicates. Fast forward to today, and life is imitating art, with a real life version of Invasion of the Bódy Snatchers being played out. But it's not just happening in one small town. It's happening in cities and towns all across America. Only it's not bodies that are systematically being snatched, it's our individual right to privacy. "If you win this case, then there is nothing to prevent the police or the government from monitoring 24 hours a day,…
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The Biggest Web Design Trends of 2011

SEO Costa Rica
By Stephen Loates (c) 2011 Since we are over seven months into the year I decided it was time to give my take on what may happen in web design in 2011. (At least I thought I should probably write it before the year was over.) So, over the past several weeks I have read a number of my favourite web design magazines, web design blogs and articles and viewed a number of cutting edge websites, particularly outside of North America, so that I could share some thoughts about what appears to be some of the major trends in website design for 2011. There is nothing scientific contained here, just some observations. 1. Less Use of Flash It is not the fact that Flash is not a great technology...(when used…
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