4 Profitable Ways to Build Links to E-Commerce Websites

There had been much discussion on whether or not link building should be given importance in the coming years. Repetitive questions have been asked on forums and Q&A sites if SEOs should stop building links for their websites. My answer for those questions is complex. Yes…

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3 Easy PPC Wins to Start 2015 Off on the Right Foot

A new year is a time to start fresh. While you are likely wading your way through year end wrap-up reports this week, it’s always worth the time to take a look back at the basics and make sure all of your SEM efforts are…

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3 Simple Ways to Optimize Your AdWords Remarketing Campaign Now

When Google AdWords remarketing first hit the scene in 2010, many of us wondered how we’d be able to optimize this type of online advertising as we did with the flexibility of search ads. Sure, remarketing was a great way to continue advertising to people…

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3 Messages Your Rankings Are Sending

Tracking keyword rankings in Google can be one of the most fun and frustrating parts of SEO. When we see movement for those phrases that are the “Big money, big money, no whammies, no whammies, stop” keywords, it’s a good day. But when day after…

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10 Consumer Startups That Offer Enterprise Potential

The Eureka Park section at CES 2015 is home to startups looking to make a splash at the industry’s largest electronics show. This year, more than 370 startups were on display. Many of those companies are launching products connected to smart homes, the Internet of…

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5 Easy Link Building Tactics for Small Business

Many small to medium-sized businesses (SMBs) dismiss link building as something they don’t have time for. SEO in general can often be viewed as an unnecessary nuisance that many SMBs ignore. In fact, link building is absolutely necessary, but only if your business is interested…

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10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates

Optimizing your paid search ad copy is arguably the most effective tool at your disposal to increase click-through rates (CTRs), raise your Quality Score, and outperform your competition. However, copy optimization, i.e. testing a succession of alternate ads to find the best performer, can be…

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