10 Fixes to Keep You Popping Up in Competitive Local Queries

Search Marketing, SEO Costa Rica, SEO Strategies, SEO tips, Social Media
Anyone who owns a business today knows the importance of search engines to their bottom line. This importance gets magnified exponentially when you start looking at local businesses. Considerthis statistic: Not only do consumers search for local information, they convert more to local searches, as compared to non-local ones: So if local searches are 157% more effective in leading to a purchase as compared to regular, non-local searches; it’s time we gave local search the focus it demands. Local Search Optimization 101 Local search is a specialized field in its own right. There are a lot of details to cover – from ensuring consistent NAP (Name, Address, Phone number) of the business, to injecting a local flavor into the meta data for local pages, to the criticality user reviews hold for both…
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4 Smartwatch Predictions for Local Search

SEO Costa Rica, SEO Strategies
How cool would it be to get your hands on one of those spiffy new smartwatches? Sure, while they’re not exactly a household item just yet, but it’s looking likely that we’ll be adopting these types of wearable technology and using them to access the Internet in the next couple of years.   The Smartwatch and Local Search We’re guessing the smartwatch is much easier to use than Google Glass. They also seem pretty similar to a smartphone, with a screen-based UI interface. Personally, I’m reminded of Dick Tracy and his watch, with his two way radio and such. While you may not be interested in looking like a spy or a private detective, as a marketer you’re probably thinking of how this will impact local search. The real question is, what…
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3 Digital Marketing Trends That Will Start in 2015

SEO Strategies, SEO tips
Digital marketing works like traditional marketing; there are trends that need to be watched, and savvy marketers need to stay ahead of the curve. As we start 2015, there are trends emerging which will become incredibly important in the next 12 months. Identifying these trends, understanding how they work for your business, and implementing them before you get too far into the New Year is crucial for taking down your competition. Regardless of whether your business is 100% online, a brick and mortar business, or somewhere in between, digital marketing must be part of your game plan. If you don’t already have a marketing team in your employ or contracted out, make that your first resolution of 2015. Only a pro should be behind these three major digital marketing trends: Video and Image-Based Marketing “Content…
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10 Ways to Optimize a Website For Bing

Search Marketing, SEO Costa Rica, SEO Strategies, SEO tips, Social Media
Mozilla Firefox recently made some news by announcing that it was ending its decade long relationship with Google as its default search engine. Instead, Mozilla will embark on a five-year partnership with Yahoo. Of course those who prefer Google can still switch back since a pre-installed search option will be included. Overall, however, this is exciting news for Yahoo – and more importantly, Bing. For those uninitialized, Yahoo’s search engine is powered by the Microsoft product. And now that it has become the default search engine for Firefox, maybe it’s time to begin taking Bing a bit more seriously. Why Bing Matters This argument has come up many times before. Despite Google controlling 67% of the search engine market share, Bing claims 19.4%, making it the second most popular search engine.…
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3 Must-Have Call Data Integrations to Boost Sales

SEO Costa Rica, SEO tips
When it comes to converting leads, having a solid understanding of user behavior is essential. For instance, the increasing number of e-commerce platforms and ways to buy online would lead many marketers to believe that most online shopping is completed online. But by using the correct tracking, it becomes obvious this is not the case. Graphs.net recently published an infographic stating “64% of website visitors complete their purchases offline”, making it clear that many internet users treat the internet like a virtual shopping window. Not only are the majority of consumers making purchases offline, but according to a recent call tracking case study released by Mediahawk, a client of mine, the telephone plays a vital role in converting leads both offline and online. For instance, they discovered consumers who spoke to a group of…
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14 Conversion Rate Optimization Tools Every Expert Needs

Search Marketing, SEO Costa Rica, SEO Strategies, SEO tips, Social Media
At the end of 2014, digital marketers put conversion rate optimization on the top of their priority list. That’s right, ahead of content marketing, mobile marketing, and search engine optimization, marketers listed “driving increased conversion rates” as the number one priority. And why wouldn’t we? For the same traffic, we get more revenue. It makes sense. So as marketers, how are we doing? According to the TrustRadius survey on Conversion Rate Optimization, 72 percent have implemented some CRO processes while only 18 percent consider conversion optimization as a part of their DNA, which is a bit like saying you do content marketing, when in reality you only blog once per month. OK, but how are we approaching testing and optimization? Surely we’re doing this better, right? Unfortunately, that’s not good…
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10 SEO Myths Reviewed

Search Marketing, SEO Costa Rica, SEO Strategies, SEO tips, Social Media
Myths in SEO run almost as deep as they do in Lock Ness and Area 51. Let’s have some fun and look at 10 of them today. By no means a definitely list, these still pop up. I Need to Rank #1 Yes, it’s nice to rank on top, but you know that actual rankings fluctuate on a daily basis. Does the #1 spot actually get you more clicks and conversions and the # 2 or #3 spot. Depends on the phrase sometimes. And for those trying to get off page 2 of the SERP and onto page 1, be careful. Often the click through rate (CTR) of the top spots on page 2 are far better than the CTRs on the lower positions on page one. If you rank…
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