4 sources of basic SEO information for beginners

4 sources of basic SEO information for beginners

Search Marketing, SEO Costa Rica
Are you new to Search Engine Optimization? Do you have a basic understanding of how websites are built, and want to tweak your own site for better rankings? I wanted to collect a few authoritative, practical, useful, and non-technical resources on Search Engine Optimization for my clients for some time. The good news is that it is easier than you think to build a page that does a lot of things that the search engines like. The guides below should help explain what to look for, when auditing whether a site has been developed with an eye for Search Engine Optimization. Google has created a compact SEO Starter Guide of best practices that developers can follow to improve their sites’ crawlability and indexing. This guide is available as a PDF.…
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3 Clever Ways to Leverage PR for SEO Success

3 Clever Ways to Leverage PR for SEO Success

Search Marketing, SEO Costa Rica, SEO Strategies, SEO tips, Social Media
When looking for fresh link building ideas, seek inspiration from PR pros. They have long used several tried and tested methods to enhance the brand image and sales of their clients. Forget the measly press release – that is one PR tactic that has been used and abused by many companies as a shortcut method to scale their link building efforts. And, as we all know, shortcut methods rarely work long-term in SEO. Instead, let's explore a few of the most effective public relations strategies that can be slightly tweaked to positively impact SEO on a longer-term basis. As an additional benefit, these tactics will also help to grow your online brand and your sales. The ideas fall under two main categories, which are essentially clever ways to toot your…
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12 Clever Ways to Boost Your Traffic

Search Marketing, SEO Costa Rica, SEO Strategies, SEO tips, Social Media
By Terri Seymour Traffic is essential to anyone who owns a website and/or blog. Without traffic we have no customers or sales. Unfortunately traffic does not just come to us, we have to work at it and we have to be consistent and persistent. Sales conversion rates normally average less than 5%. What this means is that only 5% of the people who visit your site will become a paid customer. So, to grow your sales, you need to boost your traffic and/or your conversion rates. Below are twelve things you can do right now to start increasing your traffic to get those sales. 1. Launch an Article Marketing Campaign - Writing articles is not as hard as you might think and it can do wonders for your traffic! Write…
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10 Valuable Aspects of a Successful Homepage

Search Marketing, SEO Costa Rica, SEO Strategies, SEO tips, Social Media
By Terri Seymour The homepage of your website is often the landing page and is critical to the success of your online business. When people land on this page, you have just a few seconds to capture their interest. This page will be a giant factor in your conversion rate which is the ratio of visitors that respond to your goal action. This goal action can be subscribing to your newsletter, signing up for your ecourse, ordering your products, etc. Your homepage needs to contain certain elements to be successful in raising your conversion rate. Read the list carefully and check to see if your homepage meets all of the following criteria. 1. Color - The color you choose for your website can have a big effect on your visitors.…
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3 Common Search Marketing Mistakes You MUST Avoid

SEO Costa Rica
Search engine optimization (SEO) and paid search marketing can be highly effective traffic drivers for your website. They can be a core aspect of your marketing mix. For some companies, Search can even be responsible for driving the vast majority of revenue. So, how can Search potentially hurt a business, and actually do more harm than good? If you haven’t built a rock-solid marketing foundation for your business first, Search could be driving prospective customers to a poor experience. In these scenarios, Search would be creating a crowd of people who dislike your brand, meaning you’ve lost them as prospects – both now and in the future. To fix this and ensure your Search initiatives are teed up for success, avoid the following three common mistakes in launching Search campaigns:…
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