10 Tips for an Awesome and SEO-Friendly Blog Post

Search Marketing, SEO Costa Rica, SEO Strategies, SEO tips, Social Media
Writing a blog post -like all other writing- is a skill. In order to keep your reader interested, you should think about structuring your text and writing in an appealing style. You should help your readers to grasp the main idea of your post by providing headings, subheadings and clear paragraphs. If people understand and like your text, they are much more likely to share, like, tweet and link to your post. And that will increase your rankings! So, in order to improve your ranking in Google, you should definitely try to maximize your writing skills! For some, writing for SEO purposes and writing to attract and keep attracting your audience could appear as two contradictory goals. However, I totally disagree. Indeed, if you not only want a good but…
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12 Free Social Media Tools

Search Marketing, SEO Costa Rica, SEO Strategies, SEO tips, Social Media
If you have multiple social media accounts, then you already know you can’t be on there 24/7. Which is why some very intelligent developers came along and built social media management tools. These tools place all of your social media accounts under on dashboard so you can easily schedule, collaborate, and monitor all of your social media accounts from one location. I bet you already are using some of these lifesaving tools. Buffer, HootSuite, Social Sprout, Sendible, Bitly, and SocialOomph are just some of the powerful tools that can help manage your social media networks. The problem is a lot of those awesome tools charge money. And that can be an issue when you are on a tight budget. Another problem is not all of these tools can help you create content,…
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4 Reasons Nofollowing All Links Is Absurd

SEO Costa Rica, SEO Strategies
There seems to be a lot of confusion in the SEO world right now surrounding links. Recent actions from Google have (not surprisingly) caused a bit of panic and hysteria. Out of the frenzy has come this discussion about guest blogs and whether we should apply a nofollow tag to some or all outbound links contained within them. This isn't the first time the nofollow tag has come up. Google has also suggested using the nofollow attribute for links in press releases and infographics in the not-too-distant past. It seems Google is recommending we nofollow a lot of links lately, and I believe it's getting ridiculous. Can nofollow links really be the future? This notion of defaulting to nofollow on every link we build or acquire is absurd. Here are…
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11 Tips for DIY Search Engine Optimization: Link Building and Design

Search Marketing, SEO Costa Rica, SEO Strategies, SEO tips, Social Media
Search engine optimization is a requirement for growing your business online just like a Yellow Pages listing was in the 20th century. If you’re not prominently listed in search engine results, your business may as well not exist to millions of potential customers. Despite lots of hype by SEO consultants, the basics of SEO are actually pretty straightforward. In fact, I recommend against hiring SEO consultants until you have tried this article’s DIY strategies for improving search engine ranking yourself. This will save you money and make you a smarter web marketer. Here are my Top Eleven Do-It-Yourself Search Engine Optimization Tips. A. Link Exchange Tips 1. Relevant Link Backs The most important factor in determining search engine rankings today is the number and quality of other sites that link to…
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3 Tips for Selling SEO

SEO Costa Rica, SEO Strategies, SEO tips
As far back as I can remember, I've been in sales. My dad had our family working flea markets selling stuff when I was probably 5 years old. While we were selling all kinds of stuff, it seemed that my dad always had a story about everything. He knew something about everything we sold. It is that knowledge that separates most "salespeople" from successful sales people. In SEO, it's no different. In order to be successful, you must be able to consultatively sell. You must be able to wrap your head around the really important "pain points" and goals of a prospect, and speak toward that. On the flip side, it's very challenging to sell to someone who doesn't have a clue about what SEO really is. Here are a…
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10 Tips To Understanding & Segmenting Your Organic Traffic

Search Marketing, SEO Costa Rica, SEO Strategies, SEO tips, Social Media
All too often when I take on new SEO clients, I find that most of them do not have Google Analytics set up correctly. Incorrect Google Analytics implementations (often) lead to incorrect data, which in turn can lead to incorrect assumptions about organic traffic, SEO strategy, and how organic visitors convert on a site. I’ve compiled ten of my top suggestions here on how to use Google Analytics properly to better understand the organic traffic that is coming to your site. In turn, you can use that information to continue to develop your SEO strategy. 1. Consider Putting All Site Traffic For A Website Under One Google Analytics Property ID One of the more common mistakes I find in Google Analytics implementations occurs when sites use different property IDs across…
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3 Steps to Getting Ranked With Organic SEO

3 Steps to Getting Ranked With Organic SEO

SEO Costa Rica, SEO Strategies
In a recent webinar called “The Perpetual Traffic Formula,” speaker, Ryan Deiss discussed the 3 key steps to getting your Web site ranked in all search engines with organic SEO. He explained that free traffic rather than Adwords campaigns is the best way to go because of the increased competition with Pay Per Click as well as the decreasing amounts of people clicking on Google ads (only 2-5% of all clicks are on Adwords ads according to Ryan). There are 3 key steps to getting ranked in Google. Ryan calls these collective organic SEO steps, “The Ranking Triad.” These steps must be completed in the correct sequence to ensure a site’s success. 1. Content: Quality content is the first step to achieving an organic Google ranking. The site must have…
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