Building and maintaining strong PPC campaigns is becoming increasingly difficult in what has become a very competitive marketplace.
At the same time, many companies report poor performance with their affiliate programs.
Continue reading about The ROI on PPC vs. Affiliate Marketing
When sales trend downwards, smart merchants turn to affiliates and affiliate marketers to pick up the slack. However, managing those affiliates can be a cumbersome exercise. For this reason alone, many merchants whose e-commerce solution does not directly support affiliate marketing through built-in or add-on modules often turn to affiliate management software to aid in managing campaigns and affiliate partners.
One of the top-tier affiliate program software vendors, DirectTrack, offers the most comprehensive solution on the market. The most popular features include the fully-customizable private label interface and powerful ad serving with day parting, geo-targeting, and access to the Speedera CDN for image hosting. There are also a wide range of creative possibilities (including e-mail), helpful management tools like automated notifications, custom payout structures, and perhaps the best accounting tools available, including a check-cutting service through an escrow account. Affiliate tracking and reporting from DirectTrack rivals the best independent networks and includes real-time tracking, blended tracking, cookie or API tracking, and other important campaign management tools. You’ll need to pay extra for the power of all those additional features but, for many, the benefits far outweigh the cost.
