Web pages and their design are laid out using HTML. HTML stands for Hyper Text Mark-up Language. HTML is comprised of ‘tags’ or elements that tell your browser what the different areas of your webpage are. You can use these elements to define paragraph areas, images and their dimensions and also font sizes, colors and styles etc. There are many HTML elements and a lot of these have varying attributes like width, height, name, etc. This article will not focus on specific HTML elements; our aim is to give you a brief overview of HTML before moving on to how it has developed into HTML 5.
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For years now, the squeeze page has practically been the lingua franca of the marketing online world. Whether you’re in real estate (and actually, the real estate industry in particular has leaned particularly heavily on squeeze pages), banking, e-commerce or anything else, the conventional wisdom has been to target tightly focused groups of consumers through these web pages/marketing tools.
These pages do OK at helping marketers identify which keywords or keyword phrases do well in terms of attracting targeted traffíc and if they’re well designed, at gathering email addresses or other contact information from these visitors. However, there are much better methods of doing keyword research than creating a separate squeeze page for each of your keywords. Additionally, building and maintaining these pages represents an investment of time and money which isn’t likely to produce a worthwhile return.
The squeeze page is dead – it just doesn’t know it yet and neither do the marketers who still use this direct marketing-style methodology in their líst building efforts. I know there’s probably at least a few of you out there reading this that still use them and are wondering what exactly is wrong with squeeze pages.
As it happens, the answer is plenty. They’re unappealing to consumers and increasingly, they’re seen as undesirable pieces of virtual property by the search engines as well. When you’re trying to market your business with a tool that turns off both your target market and the search engines, it’s clear that the time has come to abandon ship. I’ll explain in more detail below.
Continue reading about The Death of Squeeze Pages… Google Slapped Em Dead
