As social media marketers, we all understand the notion that “content is king.” While it’s understood that a king is a relatively important character, the notion leaves us quite disconnected – as many of us don’t have a direct relation with any king. I for one certainly don’t personally know a king. Instead, imagine content not as king, but the relationship between you and the girl you’ve consistently put off asking out. As you frame up this scenario in your mind, you’ll quickly shuffle through several reasons why you haven’t asked this girl on a date. The biggest reason for most is rejection, which in content marketing, means your content fails miserably before it even gets off the ground. To avoid rejection and have any shot at a second date, you’ll have to approach the situation with a well-defined strategy. The same can be said for your social media content, thus the importance of developing a content strategy.
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