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	<title>SEO Consultant - Costa Rica</title>
	<link>http://www.rogeracuna.com/wordpress</link>
	<description>Roger Acuna - Online Search Engine Marketing Expert</description>
	<lastBuildDate>Sat, 24 Jul 2010 09:10:38 +0000</lastBuildDate>
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		<title>Kolbi</title>
		<description><![CDATA[Kolbi Nokia 5130 con GSM Kölbi del ICE Published on June 16, 2010 By Arnoldo Especificaciones del Nokia 5130 Xpress music Redes GSM 850 900 1800 1900 Año en que fue lanzado Noviembre del 2008 Dimensiones: 107.5 x 46.7 x 14.8 mm, 65 cc Pantalla: 256.000 colores , 240 x 320 píxeles, 2 pulgadas Tipos de [...]]]></description>
		<link>http://www.rogeracuna.com/wordpress/kolbi/</link>
			</item>
	<item>
		<title>The Death of Squeeze Pages&#8230; Google Slapped Em Dead</title>
		<description><![CDATA[For years now, the squeeze page has practically been the lingua franca of the marketing online world. Whether you're in real estate (and actually, the real estate industry in particular has leaned particularly heavily on squeeze pages), banking, e-commerce or anything else, the conventional wisdom has been to target tightly focused groups of consumers through these web pages/marketing tools.

These pages do OK at helping marketers identify which keywords or keyword phrases do well in terms of attracting targeted traffíc and if they're well designed, at gathering email addresses or other contact information from these visitors. However, there are much better methods of doing keyword research than creating a separate squeeze page for each of your keywords. Additionally, building and maintaining these pages represents an investment of time and money which isn't likely to produce a worthwhile return.   

The squeeze page is dead - it just doesn't know it yet and neither do the marketers who still use this direct marketing-style methodology in their líst building efforts. I know there's probably at least a few of you out there reading this that still use them and are wondering what exactly is wrong with squeeze pages.

As it happens, the answer is plenty. They're unappealing to consumers and increasingly, they're seen as undesirable pieces of virtual property by the search engines as well. When you're trying to market your business with a tool that turns off both your target market and the search engines, it's clear that the time has come to abandon ship. I'll explain in more detail below.]]></description>
		<link>http://www.rogeracuna.com/wordpress/the-death-of-squeeze-pages-google-slapped-em-dead/</link>
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		<title>How did brands use social media during the World Cup?</title>
		<description><![CDATA[Sponsorship is brilliant for many reasons;  supporting a great cause or event, building awareness of your brand with a new audience and changing opinions of your brand through affiliation.

When it comes to something as big as the World Cup, the link between sponsors and the main event can appear tenuous until you’re introduced to the “concept” behind the relationship through brand messaging.

For example, Coca Cola’s desire for people to celebrate goals with a beverage or McDonald’s customers being compelled to avoid or discuss the games in its diners during the tournament.]]></description>
		<link>http://www.rogeracuna.com/wordpress/how-did-brands-use-social-media-during-the-world-cup/</link>
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		<title>Seven B2B Marketing Lessons</title>
		<description><![CDATA[Knowing doesn't have to hurt. Stay vigilant throughout the year to find golden nuggets like these shared by B2B folks who have been there, done that. It's a pain-free way to boost—and maintain—your expertise.]]></description>
		<link>http://www.rogeracuna.com/wordpress/seven-b2b-marketing-lessons/</link>
			</item>
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		<title>Will Search Become a Public Utility?</title>
		<description><![CDATA[When you think of public utilities, you think of things such as water, electricity, and telecommunications, right?

It's an interesting thought and one that, according to Kevin Ryan of Motivity Marketing, is not too far out in left field. He did not mince words when he told WebProNews, "Search is going to be seen as a public utility."

If you look at various definitions of the term "public utility," you can see that they often explain it as a monopoly on the services it provides. Since Google is clearly the leader in search, with comScore's most recent report showing that the search company occupies 63.7 percent of the market, is it a monopoly?]]></description>
		<link>http://www.rogeracuna.com/wordpress/will-search-become-a-public-utility/</link>
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