Web pages and their design are laid out using HTML. HTML stands for Hyper Text Mark-up Language. HTML is comprised of ‘tags’ or elements that tell your browser what the different areas of your webpage are. You can use these elements to define paragraph areas, images and their dimensions and also font sizes, colors and styles etc. There are many HTML elements and a lot of these have varying attributes like width, height, name, etc. This article will not focus on specific HTML elements; our aim is to give you a brief overview of HTML before moving on to how it has developed into HTML 5.
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Tools like Techrigy’s SM2 and BuzzStream are good at delivering this insight simply and clearly, and at a cost that is surprisingly accessible to any organization. I’m a solo practitioner, for example, and I use and pay for both of these services.
Why listen as the starting point? Understanding, from the customer’s perspective, what works and what doesn’t, across the entire end-to-end experiences that your organization creates, is the key to preparing for transparent engagement on the social Web. With the basics in place, you can move up to active listening, where you can also develop and manage relationships, visibly responding to and incorporating what you learn.
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