How much time do you spend online? According to a time use survey compiled by ComScore Media Metric, the average American spends 33.9 hours on the Internet every week. Depending on age and other demographics, this number can double! And for those lucky individuals whose occupations rely primarily on computers: the Internet commands their lives [...]
Archive for the ‘Social Media’ Category
What Business Types are Best Suited for a Pay-Per-Click Campaign?
Why Both Weíght Loss and Google Rankings are Limited Goals
By Jill Whalen My husband and I were talking the other night about one of his pet peeves: When people start exercising and eating healthier, they usually measure their success by how much weight they’ve lost (or not) as shown to them by their trusty scale. It annoys him because, while losing weight is one [...]
Posted in Blog, E-Mail Marketing, Link Popularity, Marketing, On Page Optimization, SEO, Social Media
No Comments »Too Much Traffic? Too Many Leads? Try Search Engine Optimization
By Scott Buresh Yes, you read the title right. My company recently performed extensive search engine optimization on a client website, and the results were staggering. Within a month, organic search traffic had dropped by over 60%. Inbound leads from organic search had dropped by over 50%. And the client was absolutely thrilled with the [...]
Four Online Tips for Offline Companies
We live in an age when many companies have an online-only presence. “But for most enterprises, a website serves a slightly different purpose—augmenting an already well-established business that conducts the lion’s share of its merchandising offline,” writes Bill Post at MarketingProfs. These brick-and-mortar companies often struggle to adapt their messaging for an online audience, and [...]
Posted in Blog, E-Mail Marketing, On Page Optimization, Search Engines, SEO, Social Media
No Comments »Nine Steps to Social Networking Success
By Wayne English Social Networking has taken the world of business by storm. Properly used, it can establish you as an expert in your field, keep you in-touch with customers, sell your products, and market your business or organization. It is an around-the-clock marketing machine that never sleeps. In our seminars, we are asked how [...]
Why SEO in All the Right Places Doesn’t Cut It Anymore
By Jill Whalen When I teach my SEO classes, I begin by telling the students all the things that SEO isn’t. I’ve always felt that it was important because they’re often expecting to hear some secret formula for SEO success. And why wouldn’t they, with all the myths and outright wrong/bad information that constantly swirls [...]
Finally… Google Analytics to Provide Real-Time Reporting
By David Jackson Like millions of other website owners, I use Google Analytics to analyze my website stats. And while I actually like GA a lot, it isn’t perfect. My biggest pet-peeve with the software is the fact it doesn’t provide real-time results. It has a lag time of at least an hour or two [...]


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