10 Fixes to Keep You Popping Up in Competitive Local Queries

Anyone who owns a business today knows the importance of search engines to their bottom line. This importance gets magnified exponentially when you start looking at local businesses. Considerthis statistic: Not only do consumers search for local information, they convert more to local searches, as…

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10 Ways to Optimize a Website For Bing

Mozilla Firefox recently made some news by announcing that it was ending its decade long relationship with Google as its default search engine. Instead, Mozilla will embark on a five-year partnership with Yahoo. Of course those who prefer Google can still switch back since a pre-installed…

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14 Conversion Rate Optimization Tools Every Expert Needs

At the end of 2014, digital marketers put conversion rate optimization on the top of their priority list. That’s right, ahead of content marketing, mobile marketing, and search engine optimization, marketers listed “driving increased conversion rates” as the number one priority. And why wouldn’t we?…

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10 SEO Myths Reviewed

Myths in SEO run almost as deep as they do in Lock Ness and Area 51. Let’s have some fun and look at 10 of them today. By no means a definitely list, these still pop up. I Need to Rank #1 Yes, it’s nice…

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BMC’s MyIT May Be the Future of IT Services

Over the last several years, we have seen increasing indications that IT is becoming redundant. The bring your own device (BYOD) trend has employees taking their own hardware, often with its own software and services, to the office. We’ve also seen a massive upswing in…

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10 Consumer Startups That Offer Enterprise Potential

The Eureka Park section at CES 2015 is home to startups looking to make a splash at the industry’s largest electronics show. This year, more than 370 startups were on display. Many of those companies are launching products connected to smart homes, the Internet of…

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10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates

Optimizing your paid search ad copy is arguably the most effective tool at your disposal to increase click-through rates (CTRs), raise your Quality Score, and outperform your competition. However, copy optimization, i.e. testing a succession of alternate ads to find the best performer, can be…

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