The Six Cardinal Sins of Reddit Marketing

Last month, reddit.com had over 7 billion page views. Numbers like that cannot be ignored, and many businesses are actively trying to get a slice of the reddit traffic pie. The problem is that many marketers are approaching reddit the wrong way. Just like every other…

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Google Stock Price Soars on Strength of Mobile Ad Business

Google’s stock price shot up immediately on Friday, rising nearly 15% following the previous day’s earnings call with new CFO Ruth Porat. Porat announced profits that handily beat Wall Street estimates — second-quarter revenue totalled $14.35 billion, an 11% increase, resulting in a profit of…

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Wikipedia’s Traffic from Google Down 11%, Why the Drop?

Wikipedia’s organic search traffic from Google dropped 11% from May to July — a decline of over 250 million visits per month. Traffic measurement company SimilarWeb originally reported on the traffic loss, leading the company’s head of SEO to speculate as to whether Wikipedia is…

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Facebook Working On An App For Delivering Breaking News Alerts

Facebook is reportedly working on a new mobile app for sending breaking news alerts direct to smartphones. Still in early development stages, the app is said to work by asking which publications you’d like to receive notifications from and what your topics of interest are….

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Facebook: The Reputation Management Tool You’re Probably Ignoring

Some 30 million businesses had active Facebook pages in 2014 says TechCrunch, and judging by what flies across my newsfeed, most companies are using this blue behemoth to discuss new products, promotional pricing, and philanthropic events. In short, they’re using Facebook a little like a newspaper…

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What You Need to Know About Google’s Search Analytics Report

Recently, Google announced a new addition to its Webmaster Tools called the Search Analytics Report (SAR). After a few significant algorithm updates so far in 2015, this latest improvement is a breath of fresh air for SEO experts and digital marketers. In recent years, they have gotten…

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5 Indispensable Ways to Convert More Mobile Users

Mobile is the new black. From responsive website design to mobile-optimized landing pages to mobile specific content development, including mobile in your marketing strategy was never more critical to success than it is today. And with good reason, too. Just over half (50.3%) of all…

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