7 Ways to Humanize Your Brand

Humans connect to, relate to, and trust other humans. If someone doesn’t trust you, would they be likely to do business with you? Of course not. This is why providing faces and names to demonstrate your brand goes far beyond a money-making machine is immensely…

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Google Guilty in Russia of Abusing Position as Market Leader.

The Wall Street Journal reports Google has been found guilty by Russian competition regulators of “abusing” its dominant position a market leader. This verdict follows investigations into antitrust complaints against Google by other companies based in Russia, including search engine Yandex. Complaints stem from the…

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The 4 Biggest Pinterest Marketing Mistakes

I’m a bit embarrassed to share my early Pinterest Pins. But here they are anyway. A pin loaded with hashtags, a really odd-sized image, an image with a one-word description, a Pin with no description at all. I’ve made a lot of mistakes with Pinterest,…

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How to Future-Proof Your Mobile Marketing Strategy

Many people reading this article will be using a mobile device or tablet to do so. In fact, there are now more than 7.2 billion mobile devices around the world and that number is only continuing to grow. Thirty years ago there weren’t any. Smartphones…

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An Extensive Guide on Optimizing Your Facebook Native Videos

The power of video is often underestimated. Many people don’t realize that videos are a critical component of their marketing strategy. This is because videos are popular with users and extremely versatile. You can create a YouTube channel, embed videos to your content and website,…

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7 Reasons to Use Emoticons in Your Writing and Social Media, According to Science

Do you remember seeing your first emoticon? The first documented use of “:-)” dates back to 1982, when Scott Fahlman proposed that it be used as a “joke marker” on a message board for Carnegie Mellon University computer scientists. Here’s his Internet-changing message: “I propose…

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Should You Personalize Your Messages with Mindset Segmentation?

Online marketing success is becoming trickier to find as more and more companies start to get creative, advanced, and above all else, personal. Being able to personalize someone’s experience, whether that be through personalized content, homepages, deals, coupons, or more, is crucial. You want to…

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