Top Tips for Multicultural Marketing

SEO Costa Rica
by Darren Megarry In this article, you'll learn... - Why it's important to be culturally sensitive when marketing - How to preserve your brand when marketing to a multicultural audience Are your campaigns reaching the intended audiences? That's a key question facing marketing professionals, as the combined wave of technology, communication access, and spending power continues to extend across the globe. Those trends are putting an increasing number of international customers within reach of your products and services, and they're also raising important implications for marketing to growing ethnic groups here in the US. Here are some tips to keep in mind for reaching your intended audience. 1. Moving Beyond Translation: Know the Intent of Your Efforts To be successful, marketers must embrace the nuances of their intended audience's culture.…
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Proven Attention Grabbers

SEO Costa Rica
by Olga Taylor In this article, you'll learn... Pitfalls to avoid when soliciting new business via email A real-life example of an ineffective email message On any given day, between 20 and 50 pieces of unsolicited email sail past my spam blocker and into my inbox. When I worked in business development, I purged them indiscriminately. As I got involved with marketing, I skimmed through them occasionally for ideas and inspired copy. Once I became a writer, I often edited the messages in my head—until the day a direct mailer arrived that set off all the "newbie" alarms and I had to intervene at once. The following is my response to the emailer. Below that is the original email, with identifiable details withheld to ensure privacy. * * * Dear…
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10 Valuable Aspects of a Successful Homepage

Search Marketing, SEO Costa Rica, SEO Strategies, SEO tips, Social Media
By Terri Seymour The homepage of your website is often the landing page and is critical to the success of your online business. When people land on this page, you have just a few seconds to capture their interest. This page will be a giant factor in your conversion rate which is the ratio of visitors that respond to your goal action. This goal action can be subscribing to your newsletter, signing up for your ecourse, ordering your products, etc. Your homepage needs to contain certain elements to be successful in raising your conversion rate. Read the list carefully and check to see if your homepage meets all of the following criteria. 1. Color - The color you choose for your website can have a big effect on your visitors.…
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Social Media Marketing Tools – Putting Your Finger on the Pulse of the Web

SEO Costa Rica
By Enzo F. Cesario (c) 2011 BrandSplat Time makes a mockery of most predictions. Once derided as the tools and hobbies of hopeless shut-ins and intellectual ivory tower sorts, social media sites such as PayPal, Facebook and LinkedIn have become the home of an entirely new, powerhouse economy. Where hundreds of years of war and diplomacy have failed, social media marketing has succeeded in bringing people around the globe together in the pursuit of common interests and open markets. Social media marketing is the home of successful brand promotion and finding the right mix of tools to take advantage of it has become the defining issue of the modern brand. Permanent Links From PR9 Sites Check Out Our Low Príces When people refer to SMM tools, they are discussing a…
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Three Ways to Avoid Disastrous Customer Service

SEO Costa Rica
"The company clearly understood the market," writes Barbara Bix at MarketingProfs. It had created a new product with all the right features and benefits, one that was earning rave reviews for its performance. "The name was short, crisp, and evocative. The logo was memorable. The promotion was compelling, frequent, and consistent." Persuaded of its usefulness, Bix made an immediate purchase. But there was a problem: Unable to install the product, she called the customer service number and spent several hours on hold as her issue was passed from manager to manager. Finally—a full 24 hours after her installation ordeal began—a service person authorized to fix the problem did so with a few taps on the keyboard. By then, however, the damage was done. "Due to a series of post-sales mishaps,"…
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Deceptive Marketing: A Necessary Evil for Search Marketers?

SEO Costa Rica
By Jill Whalen A few years ago, I read a good article by Canadian SEO Melanie Nathan called "The Reciprocity Link Building Method" in which she outlined a technique she sometimes used to build up high-quality links for her clients' websites. The gist, as I understood it, was to first find a website that would be good for your client's site to link to. Then you'd click around to see if any of their current links were broken (went to dead pages or sites). If you found some, you'd use this information as an opening to start a dialogue with the site owner or webmaster, and eventually mention your client's site as a substitute for one of the broken links. I thought it was a very clever idea, a great…
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What Will Google+ Business Pages Look like? Top 10 Features We Want to See

SEO Costa Rica
[caption id="" align="alignleft" width="250" caption="Image via CrunchBase"][/caption] Ever since the soft launch of Google+ in late June 2011 rumours of the release of Google+ business pages have been rampant. Predicted release dates have come and gone, many impatient businesses have gone ahead and created Google+ profiles (designed for individuals) for their businesses; only to have them removed by Google shortly thereafter.   Right now the best way for businesses to get on Google Plus is to create a profile for someone with high standing in the company. Take for example Mashable CEO Pete Cashmore who has been added to 175,000+ circles (at the time of writing this). He’ll be sure to use that influence to grow Mashable’s Google+ Brand Page when it goes live. So, what do we want to…
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