Too Much Traffic? Too Many Leads? Try Search Engine Optimization

SEO Costa Rica
By Scott Buresh Yes, you read the title right. My company recently performed extensive search engine optimization on a client website, and the results were staggering. Within a month, organic search traffic had dropped by over 60%. Inbound leads from organic search had dropped by over 50%. And the client was absolutely thrilled with the results. So when is less organic search traffic better? And when are fewer leads from organic traffic better? Less traffic from organic search traffic can be better when the site attracts the wrong kind of traffic, and fewer leads can be better when the site attracts the wrong kind of leads. To give you some background, this particular client offered a highly-specialized service to B2B companies. The reputation of the company and the quality of…
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Four Online Tips for Offline Companies

SEO Costa Rica
We live in an age when many companies have an online-only presence. "But for most enterprises, a website serves a slightly different purpose—augmenting an already well-established business that conducts the lion's share of its merchandising offline," writes Bill Post at MarketingProfs. These brick-and-mortar companies often struggle to adapt their messaging for an online audience, and their sometimes-clumsy web presence might actually hinder the image they want to project. To avoid that fate, Post has this advice: Maintain a consistent look and feel. "When customers look at your website," he notes, "it should be crystal clear to them that they are 'entering' the online establishment of [a business with which] they are already at least somewhat familiar." In other words, use the same logos, fonts, colors and lingo that they encounter…
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12 Clever Ways to Boost Your Traffic

Search Marketing, SEO Costa Rica, SEO Strategies, SEO tips, Social Media
By Terri Seymour Traffic is essential to anyone who owns a website and/or blog. Without traffic we have no customers or sales. Unfortunately traffic does not just come to us, we have to work at it and we have to be consistent and persistent. Sales conversion rates normally average less than 5%. What this means is that only 5% of the people who visit your site will become a paid customer. So, to grow your sales, you need to boost your traffic and/or your conversion rates. Below are twelve things you can do right now to start increasing your traffic to get those sales. 1. Launch an Article Marketing Campaign - Writing articles is not as hard as you might think and it can do wonders for your traffic! Write…
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Nine Steps to Social Networking Success

SEO Costa Rica
By Wayne English Social Networking has taken the world of business by storm. Properly used, it can establish you as an expert in your field, keep you in-touch with customers, sell your products, and market your business or organization. It is an around-the-clock marketing machine that never sleeps. In our seminars, we are asked how to get started using it. While that is a simple question, it requires detailed understanding of the company, knowledge of business goals, and much more information as well. So, to provide people with meaningful assistance we developed these steps. Be advised that they do not provide answers, but lead you to asking the right questions. Why? Pertinent questions that apply to your business and situation only are invaluable. And those questions, my friend, are far…
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Why SEO in All the Right Places Doesn’t Cut It Anymore

SEO Costa Rica
By Jill Whalen When I teach my SEO classes, I begin by telling the students all the things that SEO isn't. I've always felt that it was important because they're often expecting to hear some secret formula for SEO success. And why wouldn't they, with all the myths and outright wrong/bad information that constantly swirls through the SEOsphere? When I finish telling them that everything they thought was SEO really isn't, they stare at me with their mouths hanging open. So I tell them what SEO actually is: Making your website the best it can be for the search engines and your site visitors. Unfortunately, that doesn't do much to alter their blank stares. After all, it's an incredibly open-ended definition of SEO. Still, it's the only one that truly…
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Finally… Google Analytics to Provide Real-Time Reporting

SEO Costa Rica
By David Jackson Like millions of other website owners, I use Google Analytics to analyze my website stats. And while I actually like GA a lot, it isn't perfect. My biggest pet-peeve with the software is the fact it doesn't provide real-time results. It has a lag time of at least an hour or two before you can view most of your data, and a full 24-hour lag time on full data reporting. With all the brilliant engineers Google employs, that particular flaw hasn't ever made any logical sense to me. That negative aspect of GA has been bugging the heck out of me for years. Well, finally, that's all about to change and fast. How fast? By the time you read this article or shortly thereafter, GA will be…
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Three Rules for Ideation Suceess

SEO Costa Rica
How often do you gather your team for a day of brainstorming? Jeff Hirsch calls these freewheeling powwows "ideation sessions," and they might just produce an idea that leads to your company's next great feature, product or service. "You're in the moment, sparks are flying, your brain's going a mile a minute," he notes at MarketingProfs. "The friendly competition from a diverse range of bright, talented colleagues stimulates original ideas that you never thought you could have." If you want to get the most from an ideation session, Hirsch recommends rules like these: Jump right in. Lengthy preambles and presentations will kill the energetic buzz you've stoked with a buffet table of caffeine and carbs. "Say hello, state the target problem in one sentence, and then start with a crazy…
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