Too Much Traffic? Too Many Leads? Try Search Engine Optimization

By Scott Buresh Yes, you read the title right. My company recently performed extensive search engine optimization on a client website, and the results were staggering. Within a month, organic search traffic had dropped by over 60%. Inbound leads from organic search had dropped by…

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Four Online Tips for Offline Companies

We live in an age when many companies have an online-only presence. “But for most enterprises, a website serves a slightly different purpose—augmenting an already well-established business that conducts the lion’s share of its merchandising offline,” writes Bill Post at MarketingProfs. These brick-and-mortar companies often…

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12 Clever Ways to Boost Your Traffic

By Terri Seymour Traffic is essential to anyone who owns a website and/or blog. Without traffic we have no customers or sales. Unfortunately traffic does not just come to us, we have to work at it and we have to be consistent and persistent. Sales…

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Nine Steps to Social Networking Success

By Wayne English Social Networking has taken the world of business by storm. Properly used, it can establish you as an expert in your field, keep you in-touch with customers, sell your products, and market your business or organization. It is an around-the-clock marketing machine…

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Why SEO in All the Right Places Doesn’t Cut It Anymore

By Jill Whalen When I teach my SEO classes, I begin by telling the students all the things that SEO isn’t. I’ve always felt that it was important because they’re often expecting to hear some secret formula for SEO success. And why wouldn’t they, with…

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Finally… Google Analytics to Provide Real-Time Reporting

By David Jackson Like millions of other website owners, I use Google Analytics to analyze my website stats. And while I actually like GA a lot, it isn’t perfect. My biggest pet-peeve with the software is the fact it doesn’t provide real-time results. It has…

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Three Rules for Ideation Suceess

How often do you gather your team for a day of brainstorming? Jeff Hirsch calls these freewheeling powwows “ideation sessions,” and they might just produce an idea that leads to your company’s next great feature, product or service. “You’re in the moment, sparks are flying,…

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