We live in an age when many companies have an online-only presence. “But for most enterprises, a website serves a slightly different purpose—augmenting an already well-established business that conducts the lion’s share of its merchandising offline,” writes Bill Post at MarketingProfs. These brick-and-mortar companies often struggle to adapt their messaging for an online audience, and [...]
Archive for the ‘SEO’ Category
Four Online Tips for Offline Companies
Posted by admin on October 14th, 2011
Posted in Blog, E-Mail Marketing, On Page Optimization, Search Engines, SEO, Social Media 
No Comments »12 Clever Ways to Boost Your Traffic
Posted by admin on October 13th, 2011
By Terri Seymour Traffic is essential to anyone who owns a website and/or blog. Without traffic we have no customers or sales. Unfortunately traffic does not just come to us, we have to work at it and we have to be consistent and persistent. Sales conversion rates normally average less than 5%. What this means [...]
Posted in Blog, E-Mail Marketing, Marketing, On Page Optimization, Search Engines, SEO No Comments »Nine Steps to Social Networking Success
Posted by admin on October 13th, 2011
By Wayne English Social Networking has taken the world of business by storm. Properly used, it can establish you as an expert in your field, keep you in-touch with customers, sell your products, and market your business or organization. It is an around-the-clock marketing machine that never sleeps. In our seminars, we are asked how [...]
Why SEO in All the Right Places Doesn’t Cut It Anymore
Posted by admin on October 12th, 2011
By Jill Whalen When I teach my SEO classes, I begin by telling the students all the things that SEO isn’t. I’ve always felt that it was important because they’re often expecting to hear some secret formula for SEO success. And why wouldn’t they, with all the myths and outright wrong/bad information that constantly swirls [...]
Finally… Google Analytics to Provide Real-Time Reporting
Posted by admin on October 12th, 2011
By David Jackson Like millions of other website owners, I use Google Analytics to analyze my website stats. And while I actually like GA a lot, it isn’t perfect. My biggest pet-peeve with the software is the fact it doesn’t provide real-time results. It has a lag time of at least an hour or two [...]
Top Tips for Multicultural Marketing
Posted by admin on September 27th, 2011
by Darren Megarry In this article, you’ll learn… – Why it’s important to be culturally sensitive when marketing – How to preserve your brand when marketing to a multicultural audience Are your campaigns reaching the intended audiences? That’s a key question facing marketing professionals, as the combined wave of technology, communication access, and spending power [...]
10 Valuable Aspects of a Successful Homepage
Posted by admin on September 16th, 2011
By Terri Seymour The homepage of your website is often the landing page and is critical to the success of your online business. When people land on this page, you have just a few seconds to capture their interest. This page will be a giant factor in your conversion rate which is the ratio of [...]
