Archive for the ‘SEO’ Category

Four Reasons Haters Are Good for Your Company

 Your company will always have haters—unhappy customers who go out of their way to trash your product, service or customer service at every opportunity. “They often find their way onto social media, thanks to the low barrier of entry and promise that any invisible comment can find its way onto the highly visible first page [...]

High-Level Web Design Blunders

Mistakes to Avoid for Creating Award-Worthy Websites in 2012 It’s hard to believe, but many Web designers will make the same mistakes in 2012 that were being made over a decade ago. As new brands and websites emerge, and new designers enter the work force, it is often useful to address the most common mistakes [...]

How to Use Google’s Freshness Update to Increase Website Traffic

The companies that make a real impact in the marketplace are not the ones that produce what people think they want, but rather the ones that produce what people will want but don’t know it. The ability to know what people will want before they know it exists is not a result of intensive market [...]

What Business Types are Best Suited for a Pay-Per-Click Campaign?

How much time do you spend online? According to a time use survey compiled by ComScore Media Metric, the average American spends 33.9 hours on the Internet every week. Depending on age and other demographics, this number can double! And for those lucky individuals whose occupations rely primarily on computers: the Internet commands their lives [...]

Why Both Weíght Loss and Google Rankings are Limited Goals

By Jill Whalen My husband and I were talking the other night about one of his pet peeves: When people start exercising and eating healthier, they usually measure their success by how much weight they’ve lost (or not) as shown to them by their trusty scale. It annoys him because, while losing weight is one [...]

How to Evolve With the New Rules of SEO

  “Not long ago in the world of online content, the top search engines were a lot like the most popular casinos in Las Vegas,” writes Brendan Cournoyer at the Business 2 Community blog. “Millions came to test their luck at the tables, but the few who knew the tricks—assuming they didn’t get caught—were the [...]

Too Much Traffic? Too Many Leads? Try Search Engine Optimization

By Scott Buresh Yes, you read the title right. My company recently performed extensive search engine optimization on a client website, and the results were staggering. Within a month, organic search traffic had dropped by over 60%. Inbound leads from organic search had dropped by over 50%. And the client was absolutely thrilled with the [...]