How to Develop Effective Content Marketing KPIs

Businesses spend a lot of time, money, and energy creating content for their brand. In fact, according the Content Marketing Institute,  marketers spend on average 25% of their budgets on content marketing. But why? A smart business understands that content can serve a number of…

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How to Enhance Your Ad Performance with Facebook Carousel Ads

Last year, Facebook introduced the carousel format for Facebook ads which lets advertisers showcase multiple images and links in one ad. When comparing carousel ads to standard link ads, advertisers saw a 30-50% decrease in cost per acquisition and a 20-30% decrease in cost per…

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Updated Version of Bing Maps Gets Several New Search Features

The new version of Bing Maps, known as Bing Maps Preview, was rolled out last week and already seeing a number of search-related enhancements. Here is an overview of the improvements announced today for Bing Maps: Search Quality: Now that Bing Maps is using the…

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Wikipedia’s Traffic from Google Down 11%, Why the Drop?

Wikipedia’s organic search traffic from Google dropped 11% from May to July — a decline of over 250 million visits per month. Traffic measurement company SimilarWeb originally reported on the traffic loss, leading the company’s head of SEO to speculate as to whether Wikipedia is…

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How to Create the Right Meta Description

Yet another post about meta descriptions, you think. I hear you think. Still, this is one of the issues my team often gets support questions about after doing a site review. The thing is that everyone gets the idea, but few of us actually take the time to…

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5 Features For a Stellar Social Media Strategy with BuzzBundle

If you are part of a small social team or doing it on your own, you know social media planning can be a major time suck. By the time you research content, write quality content, develop a sharing plan, track the analytics, and hope it brings…

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Google Shoots Down France’s Request for a Global Right to Be Forgotten

Google has shot down the request of France’s CNIL to implement ’right to be forgotten’ worldwide. Right to be forgotten was implemented in Europe as a result of a landmark ruling that declared people should have a right to delist pieces of information about themselves…

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