5 Analytical Techniques to Leverage Your Website

SEO Strategies, SEO tips
It takes much more than just building a website for your business to see leads, conversions, and growth. You need to strategize and think about the best way to attract your target audience. Your audience knows the service or product they need. They just want to trust your brand. How are you going to speak to your customers? How are you going to let your voice be heard? It starts by putting yourself in your buyer’s shoes. Show your audience you understand what they are looking for, and write content that resonates. Speak the language of your customers, share your passion for your brand. Create objectives and formulate each page of your website with that objective in mind. Your top objective is to generate traffic and leads from your website,…
Read More

Should You Personalize Your Messages with Mindset Segmentation?

SEO Costa Rica, SEO tips
Online marketing success is becoming trickier to find as more and more companies start to get creative, advanced, and above all else, personal. Being able to personalize someone’s experience, whether that be through personalized content, homepages, deals, coupons, or more, is crucial. You want to set yourself apart from the competition and connect with your audience, and what better way to do that than spend time personalizing? Sounds like a great idea; however getting there can be tougher. This is where mindset segmentation comes into play. It’s one way to help you personalize messages coming from your brand, and it can work for any company looking for an avenue to get more connected with their audience. So then, just what exactly is mindset segmentation? Glad you asked. What is Mindset…
Read More

How to Choose the Right KPIs for Your E-Commerce Store

SEO Costa Rica, SEO tips
Whether you’re a startup or just looking to improve your e-commerce store, the first step is make sure you choose the right key performance indicators (KPIs). Knowing what to measure will ensure you know what you need to change or revise for improvement, which is of course critical when it comes to growing an e-commerce business. It is important to keep in mind that KPIs will change based on factors specific to your company, but knowing the right KPIs for your business can help make sure you are not going off track. One of the biggest mistakes small businesses make when it comes to KPIs is they measure everything. But what you’re measuring can’t be “key” if you’re measuring everything, so this can quickly become overwhelming. Having all of this data available through Google…
Read More

Buffer Makes it Possible to Upload and Schedule Your Videos on Social Media

SEO Strategies, SEO tips
Buffer has introduced the ability to upload and schedule native video content across all social media platforms with an update to its software platform. The company says its software is the first to offer the ability to upload a video to one place and share it everywhere — including Facebook, Twitter, Pinterest, LinkedIn, and Google+. If you have used Buffer before, then adding a video is similar to attaching any other piece of content. After uploading the video you’ll be able to select which times the video should go out on each social network. On Facebook, Twitter, and Google+, people will see the video as if you has posted it directly. On Pinterest, Buffer will pin a screencap of the video with a description and link to watch the video…
Read More

10 More Great Examples of Brands Succeeding on Reddit

Search Marketing, SEO Costa Rica, SEO Strategies, SEO tips, Social Media
Not that long ago, I shared with you “10 Marketing Campaigns From Big Brands That Won Over Reddit.” We decided to follow that up with an additional 10 brands who have found success on Reddit for a number of reasons. Reddit has almost 164 million unique visitors each month. There are more 7 million pages every month. Reddit is the tenth most popular site in the United States and No. 33 in the world. On average, a Redditor spends 85 minutes on the site. In short, Reddit is a popular website with an active and loyal following. However, brands remain hesitant when it comes to using Reddit as part of their marketing campaign, often because they either don’t understand the power of Reddit online or because they believe leads Reddit…
Read More

The New York Times Built a Bot to Predict Successful Social Media Stories

SEO Strategies, SEO tips
The New York Times aims to predict which stories will do well on social media with a bot that runs within popular messaging app Slack. This new tool came about as a result of the publication’s need to sift through over 300 new stories each day to decide which ones to publish on social media. Of the 300 or so stories NYT publishes each day, only about 50 end up being shared on social media. The new bot, called Blossom, is designed to analyze a selection of articles and pick out which ones will do best on social media. Using Slack, sending a direct message to Blossom with commands such as “Blossom Facebook?” will return the bot’s prediction about which stories to post. Blossom can even send alerts if it detects…
Read More

The Complete Guide to Twitter for Your Content Strategy

SEO Strategies, SEO tips
Engagement on Twitter is like a cocktail party discussion. We want an audience, and we try to provide valuable messages and content to get people hooked. Compelling and relevant content will help you attract more customers to your website and keep them engaged with your brand. Your followers are more likely to respond to tweets that are relevant to them. This brings us to the need for Twitter marketing, and how from generating ideas to promoting on Twitter for free or paid, there are numerous things you can do on Twitter alone to ensure that it fits well into your content strategy. This guide will highlight Twitter as one of your vital tools in your content marketing strategy and ensure that more people engage with your content. Step #1: Set Objectives…
Read More