5 Analytical Techniques to Leverage Your Website

It takes much more than just building a website for your business to see leads, conversions, and growth. You need to strategize and think about the best way to attract your target audience. Your audience knows the service or product they need. They just want…

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Should You Personalize Your Messages with Mindset Segmentation?

Online marketing success is becoming trickier to find as more and more companies start to get creative, advanced, and above all else, personal. Being able to personalize someone’s experience, whether that be through personalized content, homepages, deals, coupons, or more, is crucial. You want to…

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How to Choose the Right KPIs for Your E-Commerce Store

Whether you’re a startup or just looking to improve your e-commerce store, the first step is make sure you choose the right key performance indicators (KPIs). Knowing what to measure will ensure you know what you need to change or revise for improvement, which is of course…

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Buffer Makes it Possible to Upload and Schedule Your Videos on Social Media

Buffer has introduced the ability to upload and schedule native video content across all social media platforms with an update to its software platform. The company says its software is the first to offer the ability to upload a video to one place and share…

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10 More Great Examples of Brands Succeeding on Reddit

Not that long ago, I shared with you “10 Marketing Campaigns From Big Brands That Won Over Reddit.” We decided to follow that up with an additional 10 brands who have found success on Reddit for a number of reasons. Reddit has almost 164 million…

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The New York Times Built a Bot to Predict Successful Social Media Stories

The New York Times aims to predict which stories will do well on social media with a bot that runs within popular messaging app Slack. This new tool came about as a result of the publication’s need to sift through over 300 new stories each day…

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The Complete Guide to Twitter for Your Content Strategy

Engagement on Twitter is like a cocktail party discussion. We want an audience, and we try to provide valuable messages and content to get people hooked. Compelling and relevant content will help you attract more customers to your website and keep them engaged with your…

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