Does Social Media Help SEO?

Does Social Media Help SEO?

SEO Costa Rica, SEO Strategies, SEO tips
The impact of social media on SEO has, and probably always will be, one of the most talked about topics in the search industry. Specifically, whether social media really helps your SEO efforts. So does it? Short answer: yes. For the longer answer, however, you really should read the rest of this post. Social media doesn’t help SEO in the way many people think it does. Let’s answer this question by digging into some data, evidence from Google employees, and personal insights. Social Media ≠ Ranking Factor First off, in reality, it’s highly unlikely we’ll ever know exactly what’s in Google’s algorithm unless someone works at Google, doesn’t sign an NDA (good luck!), and decides to share that information with us. No shocker here — that isn’t likely to happen. So we’re left to infer based…
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Cómo redactar un post: Fórmula sencilla para escribir un post en 7 pasos

Cómo redactar un post: Fórmula sencilla para escribir un post en 7 pasos

Backlinks, E-Commerce, Internet, Link Exchange, Search Marketing, SEO Costa Rica, SEO Strategies, SEO tips, Social Media
Con toda esta información sobre cómo publicar en un blog, literalmente cualquiera podrá hacerlo, siempre y cuando conozca a fondo el tema sobre el que escribirá. Y ya que eres un experto en tu industria, no hay razón alguna por la que no puedas sentarte a diario a producir un excelente post. Cómo redactar un post: la fórmula sencilla que debes seguir Paso 1: Entiende a tu audiencia. Antes de empezar a escribir, asegúrate de conocer con claridad la audiencia a la que te dirigirás. ¿Qué información le interesa saber? ¿Con qué se identifica? Aquí es donde crear tus buyer personas (perfiles de consumidores) resulta útil. Considera lo que sabes acerca de tus buyer personas y sus intereses cuando selecciones un tema para tu post. Por ejemplo, si tus lectores son de…
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5 Quick Tips for Writing Successful CTAs for Your E-Commerce Company (2016 Edition)

5 Quick Tips for Writing Successful CTAs for Your E-Commerce Company (2016 Edition)

E-Commerce, SEO Costa Rica, SEO tips
E-Commerce Company When you operate an e-commerce site your primary goal is to have visitors take some sort of action once they land on your page. CTAs, or calls to action, are opportunities for users to act once they arrive on your site. These CTAs can range from urging people to input their email to receive updates from your company, take advantage of a discount, donate to a cause you care about, or make a purchase. Regardless of what action you want your visitors to take, the most important thing is that they know what to do. One way to direct people in a step-by-step fashion is having a simple CTA on each page. This is a great strategy, but you still need to be sure that you are writing…
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How to Maximize Your Reach Using Google’s Knowledge Graph

SEO Costa Rica, SEO tips
The evolution of Google’s search engine result pages (SERPs) over the past few years has lowered the emphasis on achieving top organic rankings and opened up tremendous opportunities. One of the most significant updates, the Knowledge Graph, has made discoverability even easier. To put it simply, both producer and consumer can benefit from its existence. In this post, we are going to take a closer look at exactly what the Knowledge Graph is, then move on to explain how you can best influence it to drive more visitors to your website. Let’s start by setting the scene. What the Knowledge Graph is and Why it Exists Google has been rolling out updates over the past few years that intend to infer what people are trying to find when they search for something, rather than simply…
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Basic URL Redirection Types

Basic URL Redirection Types

SEO Costa Rica, SEO tips
Basic URL Redirection Types URL Forwarding (sometimes known as URL Redirection) is a technique which can be used to redirect a domain to another URL which is either too long or too hard to remember for a web user. The URL redirections types are represented by a numeric code say:301,302,303,410. These numbers refer to the HTTP Status Code returned by the server for a given URL. Basic URL Redirection Types: There are 4 types of URL Redirections: Permanent redirection: 301 -  A 301 redirect tells the search engine that the page has moved permanently to the new URL. The Search engines should change their index to use the new URL. When you redirect your pages, you should always use a 301 http server redirect. This tells the search engines that…
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Facebook Introduces Snapchat-Like Enhancements to Mobile Profiles

SEO Costa Rica, SEO Strategies, SEO tips
It’s possible that someone on the Facebook design team is a Snapchatter, because some of the profile enhancements announced today are straight out of Snapchat’s playbook. The three main enhancements announced today provide further opportunities for people to express themselves on the world’s largest social network. Profile Videos With the first of the new features, you can add some action to your profile photos with Snapcode Selfies animated GIFs. Facebook sidesteps the Snapchat comparison by calling this an “obvious evolution” of profile photos. Using Facebook’s profile videos you can film a short, looping video clip that will play when people land on your profile page on their mobile device. Improved Profile Controls A new, customizable space sitting at the top of your profile will help you to better control what…
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CMI Releases its Annual Content Marketing Survey for 2016

SEO Costa Rica, SEO Strategies, SEO tips
Last month, Content Marketing Institute released their content marketing survey for 2016. The CMI team decided to explore what an effective B2B content marketing looks like. Moreover, the survey also details how many businesses know what “effectiveness” means. According to their latest research: 55% of business-to-business (B2B) marketers said that it is unclear within their organization what an effective or successful content marketing program looks like. In this survey, CMI defined effectiveness as “accomplishing your overall objectives.” Check out some of the key findings and find out how you can make an effective content marketing strategy. Make Sure the Entire Team is on the Same Page The survey shows that 44 percent of B2B marketers have so-so content marketing strategy. However, there’s a correlation between companies with clear goals and  effective content marketing strategy. That’s why…
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