According to Dan McDade, the foundation of any lead generation program is the right offer—one that intelligently addresses a prospect’s real problems. “When you fully understand their pain points and needs and can align them with a clear offer and comprehensive benefits, the sales nurturing process will leapfrog ahead,” he writes at MarketingProfs. So [...]
Archive for the ‘SEM’ Category
The Importance of the Right Offer in Lead Generation
Posted by admin on December 23rd, 2011
Posted in Marketing, SEM 
Tags: Business, Company, Email marketing, HubSpot, Lead generation, Market, MarketingProfs, Social media 
No Comments »Is Google’s Advertising Destroying the Sanctity of Search Results?
Posted by admin on December 19th, 2011
A SPN Exclusive Article By David Jackson (c) 2011 A few months back, I wrote an article titled Google’s Panda Update: Haters, Cheaters and Consequences. The article was my defense of Google’s constant algorithm changes. In that article I naively wrote the following: “Unlike a lot of cynics out there, I believe that Google is [...]
Posted in Marketing, PPC, SEM Tags: AdWords, David Jackson, Google, Organic search, Panda, Pay per click, Search engine optimization, Web search engine No Comments »High-Level Web Design Blunders
Posted by admin on December 15th, 2011
Mistakes to Avoid for Creating Award-Worthy Websites in 2012 It’s hard to believe, but many Web designers will make the same mistakes in 2012 that were being made over a decade ago. As new brands and websites emerge, and new designers enter the work force, it is often useful to address the most common mistakes [...]
Posted in Blog, SEM, SEO, Web Design Tags: Authoring, Design, Facebook, JavaScript, Readability, Search engine optimization, User experience, Web design, Web Design and Development, Website, World Wide Web No Comments »How to Use Google’s Freshness Update to Increase Website Traffic
Posted by admin on November 28th, 2011
The companies that make a real impact in the marketplace are not the ones that produce what people think they want, but rather the ones that produce what people will want but don’t know it. The ability to know what people will want before they know it exists is not a result of intensive market [...]
The Four-Step Plan for Word-of-Mouth Lead Generation
Posted by admin on November 18th, 2011
“Here’s the big news,” writes Andy Sernovitz in the book Social BOOM! “It’s not social MEDIA. It’s SOCIAL media. It’s about real people and the conversations they have.” In other words, a presence at online networks like Facebook, Twitter and LinkedIn isn’t enough. To generate word-of-mouth leads, you’ll also need excellent social skills—and here’s how [...]
How to Evolve With the New Rules of SEO
Posted by admin on October 24th, 2011
“Not long ago in the world of online content, the top search engines were a lot like the most popular casinos in Las Vegas,” writes Brendan Cournoyer at the Business 2 Community blog. “Millions came to test their luck at the tables, but the few who knew the tricks—assuming they didn’t get caught—were the [...]
