10 Consumer Startups That Offer Enterprise Potential

Search Marketing, SEO Costa Rica, SEO Strategies, SEO tips, Social Media
The Eureka Park section at CES 2015 is home to startups looking to make a splash at the industry’s largest electronics show. This year, more than 370 startups were on display. Many of those companies are launching products connected to smart homes, the Internet of things and health, wellness and fitness wearable devices. As you’d expect, most of the products on display are designed for consumers. However, many offer enterprise potential. Here’s a look at how 11 of the startups exhibiting at CES could benefit the enterprise. 1. Snapkin: Interior design enthusiasts can get a 2D and 3D floor plan of a room in their house by placing the Snapkin device on the floor in the center of the room. The device scans for measurements of floors and walls and…
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10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates

Search Marketing, SEO Costa Rica, SEO Strategies, SEO tips, Social Media
Optimizing your paid search ad copy is arguably the most effective tool at your disposal to increase click-through rates (CTRs), raise your Quality Score, and outperform your competition. However, copy optimization, i.e. testing a succession of alternate ads to find the best performer, can be a lengthy process of trial and error that takes time to produce positive results. Let me help you cut to the chase. The following 10 recommendations, culled from AdGooroo’s analysis of 20 million paid search ads appearing in the United States, can help you quickly boost your CTRs and avoid some of the pitfalls of poor-performing ad copy. Keep in mind, however, that these recommendations are not a substitute for proper copy optimization techniques. Rather, you should always split test any change to your ad…
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3 Basic Principles of Journalism to Consider When Writing Content for Google

Search Marketing, SEO Costa Rica, SEO Strategies, SEO tips, Social Media
Successful authors know that the first line of any writing has to be strong enough to capture the reader’s attention – otherwise they won’t continue reading. ...but Mark Twain, for example, didn’t have bounce rate to contend with. There’s no algorithm to penalize poor authors (they just don’t make any money). For any publisher hoping to acquire traffic via Google – and keep acquiring it – this just isn’t the case. In addition to the Panda algorithm (see Ben Goodsell’s post for a great explanation of how Panda works), webmasters have to contend with manual actions designed to target thin content with little or no added value. Google isn’t forthcoming with exactly what that means, but we need to be aware that SEOs are competing for traffic with seasoned journalists.…
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10 Tips for an Awesome and SEO-Friendly Blog Post

Search Marketing, SEO Costa Rica, SEO Strategies, SEO tips, Social Media
Writing a blog post -like all other writing- is a skill. In order to keep your reader interested, you should think about structuring your text and writing in an appealing style. You should help your readers to grasp the main idea of your post by providing headings, subheadings and clear paragraphs. If people understand and like your text, they are much more likely to share, like, tweet and link to your post. And that will increase your rankings! So, in order to improve your ranking in Google, you should definitely try to maximize your writing skills! For some, writing for SEO purposes and writing to attract and keep attracting your audience could appear as two contradictory goals. However, I totally disagree. Indeed, if you not only want a good but…
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12 Free Social Media Tools

Search Marketing, SEO Costa Rica, SEO Strategies, SEO tips, Social Media
If you have multiple social media accounts, then you already know you can’t be on there 24/7. Which is why some very intelligent developers came along and built social media management tools. These tools place all of your social media accounts under on dashboard so you can easily schedule, collaborate, and monitor all of your social media accounts from one location. I bet you already are using some of these lifesaving tools. Buffer, HootSuite, Social Sprout, Sendible, Bitly, and SocialOomph are just some of the powerful tools that can help manage your social media networks. The problem is a lot of those awesome tools charge money. And that can be an issue when you are on a tight budget. Another problem is not all of these tools can help you create content,…
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11 Tips for DIY Search Engine Optimization: Link Building and Design

Search Marketing, SEO Costa Rica, SEO Strategies, SEO tips, Social Media
Search engine optimization is a requirement for growing your business online just like a Yellow Pages listing was in the 20th century. If you’re not prominently listed in search engine results, your business may as well not exist to millions of potential customers. Despite lots of hype by SEO consultants, the basics of SEO are actually pretty straightforward. In fact, I recommend against hiring SEO consultants until you have tried this article’s DIY strategies for improving search engine ranking yourself. This will save you money and make you a smarter web marketer. Here are my Top Eleven Do-It-Yourself Search Engine Optimization Tips. A. Link Exchange Tips 1. Relevant Link Backs The most important factor in determining search engine rankings today is the number and quality of other sites that link to…
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10 Tips To Understanding & Segmenting Your Organic Traffic

Search Marketing, SEO Costa Rica, SEO Strategies, SEO tips, Social Media
All too often when I take on new SEO clients, I find that most of them do not have Google Analytics set up correctly. Incorrect Google Analytics implementations (often) lead to incorrect data, which in turn can lead to incorrect assumptions about organic traffic, SEO strategy, and how organic visitors convert on a site. I’ve compiled ten of my top suggestions here on how to use Google Analytics properly to better understand the organic traffic that is coming to your site. In turn, you can use that information to continue to develop your SEO strategy. 1. Consider Putting All Site Traffic For A Website Under One Google Analytics Property ID One of the more common mistakes I find in Google Analytics implementations occurs when sites use different property IDs across…
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