10 Consumer Startups That Offer Enterprise Potential

The Eureka Park section at CES 2015 is home to startups looking to make a splash at the industry’s largest electronics show. This year, more than 370 startups were on display. Many of those companies are launching products connected to smart homes, the Internet of…

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10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates

Optimizing your paid search ad copy is arguably the most effective tool at your disposal to increase click-through rates (CTRs), raise your Quality Score, and outperform your competition. However, copy optimization, i.e. testing a succession of alternate ads to find the best performer, can be…

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3 Basic Principles of Journalism to Consider When Writing Content for Google

Successful authors know that the first line of any writing has to be strong enough to capture the reader’s attention – otherwise they won’t continue reading. …but Mark Twain, for example, didn’t have bounce rate to contend with. There’s no algorithm to penalize poor authors…

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10 Tips for an Awesome and SEO-Friendly Blog Post

Writing a blog post -like all other writing- is a skill. In order to keep your reader interested, you should think about structuring your text and writing in an appealing style. You should help your readers to grasp the main idea of your post by…

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12 Free Social Media Tools

If you have multiple social media accounts, then you already know you can’t be on there 24/7. Which is why some very intelligent developers came along and built social media management tools. These tools place all of your social media accounts under on dashboard so…

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11 Tips for DIY Search Engine Optimization: Link Building and Design

Search engine optimization is a requirement for growing your business online just like a Yellow Pages listing was in the 20th century. If you’re not prominently listed in search engine results, your business may as well not exist to millions of potential customers. Despite lots of…

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10 Tips To Understanding & Segmenting Your Organic Traffic

All too often when I take on new SEO clients, I find that most of them do not have Google Analytics set up correctly. Incorrect Google Analytics implementations (often) lead to incorrect data, which in turn can lead to incorrect assumptions about organic traffic, SEO…

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