Archive for Search Marketing - page 2

14 Conversion Rate Optimization Tools Every Expert Needs

At the end of 2014, digital marketers put conversion rate optimization on the top of their priority list. That’s right, ahead of content marketing, mobile marketing, and search engine optimization, marketers listed “driving increased conversion rates” as the number one priority. And why wouldn’t we?…

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10 Fixes to Keep You Popping Up in Competitive Local Queries

Anyone who owns a business today knows the importance of search engines to their bottom line. This importance gets magnified exponentially when you start looking at local businesses. Considerthis statistic: Not only do consumers search for local information, they convert more to local searches, as…

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SEO for E-Commerce: Why You Need Structured Data

Marking up product information using structured data to enhance search results with rich snippets has long provided a nice SEO benefit to a company’s product pages. Adding structured data may provide an advantage over competing pages by giving some extra flair and thus a higher click-through rate…

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For SEO, Mobile Experience Matters

Mobile SEO has historically taken a back seat to desktop SEO, but that began to change this summer when Google’s Matt Cutts spoke about the importance of mobile SEO at SMX Advanced. Google later confirmed on its Official Webmaster Central blog that it would focus…

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10 Ways to Optimize a Website For Bing

Mozilla Firefox recently made some news by announcing that it was ending its decade long relationship with Google as its default search engine. Instead, Mozilla will embark on a five-year partnership with Yahoo. Of course those who prefer Google can still switch back since a pre-installed…

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14 Conversion Rate Optimization Tools Every Expert Needs

At the end of 2014, digital marketers put conversion rate optimization on the top of their priority list. That’s right, ahead of content marketing, mobile marketing, and search engine optimization, marketers listed “driving increased conversion rates” as the number one priority. And why wouldn’t we?…

Continue reading

10 SEO Myths Reviewed

Myths in SEO run almost as deep as they do in Lock Ness and Area 51. Let’s have some fun and look at 10 of them today. By no means a definitely list, these still pop up. I Need to Rank #1 Yes, it’s nice…

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