According to Dan McDade, the foundation of any lead generation program is the right offer—one that intelligently addresses a prospect’s real problems. “When you fully understand their pain points and needs and can align them with a clear offer and comprehensive benefits, the sales nurturing process will leapfrog ahead,” he writes at MarketingProfs. So [...]
Archive for the ‘Marketing’ Category
The Importance of the Right Offer in Lead Generation
Posted by admin on December 23rd, 2011
Posted in Marketing, SEM 
Tags: Business, Company, Email marketing, HubSpot, Lead generation, Market, MarketingProfs, Social media 
No Comments »Is Google’s Advertising Destroying the Sanctity of Search Results?
Posted by admin on December 19th, 2011
A SPN Exclusive Article By David Jackson (c) 2011 A few months back, I wrote an article titled Google’s Panda Update: Haters, Cheaters and Consequences. The article was my defense of Google’s constant algorithm changes. In that article I naively wrote the following: “Unlike a lot of cynics out there, I believe that Google is [...]
Posted in Marketing, PPC, SEM Tags: AdWords, David Jackson, Google, Organic search, Panda, Pay per click, Search engine optimization, Web search engine No Comments »Why Both Weíght Loss and Google Rankings are Limited Goals
Posted by admin on October 27th, 2011
By Jill Whalen My husband and I were talking the other night about one of his pet peeves: When people start exercising and eating healthier, they usually measure their success by how much weight they’ve lost (or not) as shown to them by their trusty scale. It annoys him because, while losing weight is one [...]
Posted in Blog, E-Mail Marketing, Link Popularity, Marketing, On Page Optimization, SEO, Social Media No Comments »Too Much Traffic? Too Many Leads? Try Search Engine Optimization
Posted by admin on October 14th, 2011
By Scott Buresh Yes, you read the title right. My company recently performed extensive search engine optimization on a client website, and the results were staggering. Within a month, organic search traffic had dropped by over 60%. Inbound leads from organic search had dropped by over 50%. And the client was absolutely thrilled with the [...]
12 Clever Ways to Boost Your Traffic
Posted by admin on October 13th, 2011
By Terri Seymour Traffic is essential to anyone who owns a website and/or blog. Without traffic we have no customers or sales. Unfortunately traffic does not just come to us, we have to work at it and we have to be consistent and persistent. Sales conversion rates normally average less than 5%. What this means [...]
Posted in Blog, E-Mail Marketing, Marketing, On Page Optimization, Search Engines, SEO No Comments »Finally… Google Analytics to Provide Real-Time Reporting
Posted by admin on October 12th, 2011
By David Jackson Like millions of other website owners, I use Google Analytics to analyze my website stats. And while I actually like GA a lot, it isn’t perfect. My biggest pet-peeve with the software is the fact it doesn’t provide real-time results. It has a lag time of at least an hour or two [...]
Three Rules for Ideation Suceess
Posted by admin on September 28th, 2011
How often do you gather your team for a day of brainstorming? Jeff Hirsch calls these freewheeling powwows “ideation sessions,” and they might just produce an idea that leads to your company’s next great feature, product or service. “You’re in the moment, sparks are flying, your brain’s going a mile a minute,” he notes at [...]
Posted in Blog, Marketing Tags: Arts, Brainstorming, Company, Creativity, Ideation, Innovation, Writers Resources No Comments »
