Last week I wrote to you about selling benefits (or emotion selling) rather than features. I want to add to that concept. You see, in order to sell to your prospect’s emotions you should know something about them. So I put together a list of 7 things you absolutely MUST know about your prospects.
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Establishing a global web presence and optimizing for search engine results is more than just translation. In fact, without a true understanding of the cultural, political, linguistic, and social differences of the targeted country, marketers run the risk of driving users away. And, without the proper International SEO Strategy, they run the risk of something worse – never being found by users in the first place. Take a look at some of the best-practices and strategic tips below to help you gain international exposure and SEO value.
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