Archive for the ‘Blog’ Category

High-Level Web Design Blunders

Mistakes to Avoid for Creating Award-Worthy Websites in 2012 It’s hard to believe, but many Web designers will make the same mistakes in 2012 that were being made over a decade ago. As new brands and websites emerge, and new designers enter the work force, it is often useful to address the most common mistakes [...]

The Four-Step Plan for Word-of-Mouth Lead Generation

“Here’s the big news,” writes Andy Sernovitz in the book Social BOOM! “It’s not social MEDIA. It’s SOCIAL media. It’s about real people and the conversations they have.” In other words, a presence at online networks like Facebook, Twitter and LinkedIn isn’t enough. To generate word-of-mouth leads, you’ll also need excellent social skills—and here’s how [...]

What Business Types are Best Suited for a Pay-Per-Click Campaign?

How much time do you spend online? According to a time use survey compiled by ComScore Media Metric, the average American spends 33.9 hours on the Internet every week. Depending on age and other demographics, this number can double! And for those lucky individuals whose occupations rely primarily on computers: the Internet commands their lives [...]

Time-Tested Tips and Tools for Faster Blogging

In 2008, Lifehacker published a list of 10 ways to get blogging done without it becoming a chore. “Writing your blog should be a fun way to stretch your mind and stay connected to trends, friends, and the greater world,” they note, “not another computer task.” Best practices for blogging haven’t changed much since Lifehacker’s [...]

Why Both Weíght Loss and Google Rankings are Limited Goals

By Jill Whalen My husband and I were talking the other night about one of his pet peeves: When people start exercising and eating healthier, they usually measure their success by how much weight they’ve lost (or not) as shown to them by their trusty scale. It annoys him because, while losing weight is one [...]

Too Much Traffic? Too Many Leads? Try Search Engine Optimization

By Scott Buresh Yes, you read the title right. My company recently performed extensive search engine optimization on a client website, and the results were staggering. Within a month, organic search traffic had dropped by over 60%. Inbound leads from organic search had dropped by over 50%. And the client was absolutely thrilled with the [...]

Four Online Tips for Offline Companies

We live in an age when many companies have an online-only presence. “But for most enterprises, a website serves a slightly different purpose—augmenting an already well-established business that conducts the lion’s share of its merchandising offline,” writes Bill Post at MarketingProfs. These brick-and-mortar companies often struggle to adapt their messaging for an online audience, and [...]