Roger Acuna - SEO Consultant on March 18th, 2010

Demand Media CEO Richard Rosenblatt doesn’t understand much of the criticism geared toward his company, which Time Magazine columnist Dan Fletcher refers to as “the Web’s least understood and most vilified juggernaut.” I attended a panel at SXSW this week in which Fletcher and Rosenblatt discussed Demand’s content strategy that has become the basis of so much controversy.

Rosenblatt thinks it’s just a case of a new business model getting picked on because it’s not understood yet. He compared it to the early days of other successful companies like Amazon and Netflix.

Continue reading about Is the Content Farm Strategy Just Misunderstood?

Roger Acuna - SEO Consultant on March 17th, 2010

There are many different methods of marketing your business website, on-line shop or e-commerce website, but for many business owners there seems to be a bit of confusion between what is considered generic back link building and what is a true social marketing campaign, and more to the point what is the aim of each marketing strategy?

Different SEO and web marketing companies will of course employ different methodologies to promote a site and more often than not you get what you pay for so to speak. Equally there is bound to be a crossover in campaign strategies the debate of which could go on for months, but the purpose of this article is to highlight the key differences and aims of each type of campaign not what any single campaign should contain.

Continue reading about Social Marketing vs Generic SEO – What’s The Difference?